Plug-In Car Sales In Germany Increased In August To Nearly 6,000

SEP 17 2018 BY MARK KANE 34

Thousands of Germans park new plug-ins in their garages each month.

August was an ordinary month without any sensations in Germany as growth of passenger plug-in car sales amounted to 23% to 5,888 at 1.86% market share.

  • BEVs: 2,457 – up 13% at ≈0.8% market share
  • PHEVs: 3,431 – up 31% at ≈1.1% market share

After eight months of this year, total new passenger plug-in car registrations reached 45,422 at an average of over 1.8% market share.

It seems that in August the best selling plug-in was the BMW 225xe with 707 new registrations. Great results were noted by the new Porsche Cayenne E-Hybrid – 297 (30% of total volume).

Renault ZOE led the all-electric cars with 421 new registrations, followed by 412 BMW i3 (282 all-electric and 130 REx). Kia Soul EV was at 339, but most of those are expected to be exported as used to Norway.

Tesla struggles with sales as only 47 Model S and 35 Model X were registered. But Jaguar I-PACE also disappointed with only 2 registrations.

Light delivery vehicle StreetScooter had 328 new registrations.

Plug-in electric car registrations in Germany – August 2018

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34 Comments on "Plug-In Car Sales In Germany Increased In August To Nearly 6,000"

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Besides of the range anxiety and the fact, that here in Germany are still some petrolheads ;), the availability of EVs is the main issue. If you look at the US sales, the significant growth compared to 2017 is only driven by the tesla model 3. Without the model 3 (as it is not available outside the US), it would look comparable. If the other manufacturers would increase their production output, the sales would also improve significantly. Cost and availability of batteries might be the main issue why “less premium” cars like the leaf, ioniq, bolt, kona are not produced in larger scale. As the monthly sales are monotored in such a good way here, it would be interesting to monitor the yearly or planned worldwide EV production numbers of the manufacturers as well, if it is possible to get hands on such values.

EV incentives are also somewhat weak compared to various other markets…

So, what do they do in Germany? Do they excommunicate those that buy a Tesla. Are they laughed or looked down upon? Are they not invited to parties?

I do not know, maybe they just wait for better EVs for the Autobahn … but why just 2 Jaguar???

They aren’t making enough.

Apparently Magna-Steyr/Jaguar has entered “production hell”

Jaguar has only produced 140 I-Pace in Aug-2018, with priority given to Price Charles & other v.i.p. — so only 2 out of 140 made it to Germany.

Much of the German economy is tied up in consumer automobiles. I expect that to be not far from the truth.

a lot of mercedes, bmw, Audi are sold as company cars. a lot of those cars are used by mercedes, bmw, audi employees. i dont expect audi to buy tesla…

In fact, it is on average about two thirds of new registrations over all cars that are company cars, or more than 2 million a year. And among brands, for the German manufacturers the ratio is higher than for the “cheap” imports like Dacia, Skoda, Seat, Renault, etc. The fleet managers traditionally buy German, because in former times they got bribed on the side and now there are more “compliant” ways of convincing them in choosing domestic built cars, like dinner invites or free test rides.

I suspect many Germans love American products; but the Presidents ways of working with our friends and allies may turn many Germans off on any American products.

Actually US-made cars have a very bad reputation in Germany as “sloppy pudding style suspension” and poor workmanship quality since many decades, nothing to do with the current US president or import tariffs.

Thats right. Only Ford got into Germany. GM owned Opel, but had many quality issues in the past. It improved a lot but then they struggled when GM struggled a few years ago. Now they are PSA. Brands like Chevrolet are acutually not existing here.

I agree until the Japanese manufacturers started forcing American manufacturers to build better cars, before that US cars were built for a 3 year 100,000 miles before major problems began. Even many minor thinks happen before that. US consumers switched big time in middle to late 80’s to foreign car makers.
Today’s US cars are much better than they use to be.

The Tesla-S 100D sells for 105k Euro base list price, the Mod-X 100D starts at 114k Euro, the P100D versions sell for up to 150k Euro — way beyond MB, BMW, Audi cost and almost approaching Bentley Conti pricing.

EU VAT tax I believe.

Applies to all cars.

Vat is included in those prices : 19% in Germany and up to 25% in Nordic countries. It’s valid for all brands thou.

High VAT tax, I believe – not made in the EU

The VAT applies to cars made in the EU as well. Technically Tesla counts as made in the EU anyway since they do the final assembly of car, battery and wheels in the Netherlands.

The Model S is a pretty popular car but limited to those who can afford it. Many people preordered a Model 3 but still a long way until it is available in Europe (earliest 1st half of 2019).

So what’s with this exporting new cars as used to Norway? Does this get around some tax law?

It helps with EU fleet emissions. KIA can sell more ICE cars in the EU without being punished if they offset them with EVs.
For someone like KIA that is a viable strategy since they don’t have high over all sales in the EU and they sell rather low fuel consumption cars. The carmakers with the big and heavy ICE cars will need to sell EVs in the millions at 2025 or they are screwed especially since the diesel is dying.

Most of the KIA are Seoul-EV which are registered for 1 day in Germany, counted for emission standard (CO2 reduction law) and then sold as “1 day used” to Norway. This is going on for years now.

Still pretty low but Germany doesn’t yet have very many good plug-in cars available…at least not many good German plug-ins. Hopefully things will improve as the Germans introduce their new EVs to the market.

The Tesla Model 3 should certainly sell pretty big there but it is not yet available there yet.

No chance for the Model 3 at a large scale. It is not German, so 80 Million people will look at you ´saying´: shame on you, you didn´t buy German. It probably won´t even change when Tesla would come and build a GF. You simply do not buy a non-German car.

The Model S sells OK in Germany. And if the Germans have no competitor to the Model 3, then it will be the only player in the game.

But yeah, people will complain about Trump being so nationalist…well, German, Japanese, and Korean car buyers are far more nationalist than American car buyers.

That’s not entirely true. By a very rough guess, I’d say at least three out of five cars around here are not German brands.

The percentage does seem to be lower in the premium segment though — which is probably why Tesla doesn’t do too well… Not sure whether the entry Model 3 will appeal to a wider audience, or also be constrained to the tougher premium market.

As you see many korean, japanese, french and romanian and italian cars here, its not the issue that cars are non-german. Besides Ford (especially Ford Focus, Transit and Fiesta), Tesla is the only popular brand I would say. But also very polarizing because its electric as everywhere. However, the Model 3 will sell good here. It is just not available 😉

Looks that the best selling EV is the Smart with 503 better then the 421 Zoe

That was my initial thought as well… But then I realised that this includes both the ForTwo and the ForFour, which are counted as separate models.

Nissan Leaf-2 delivery time = 7-12 month
Hyundai Ioniq and Kona waiting time at least 12 month
Kia Niro when released will also be imported in homeopathic dosage , so long waiting times to be expected as well
Jaguar I-Pace current production level 140 units per month – wait list NL = 3500 units, NO = ‘thousands’ of units, GER =? ; waiting time at least 1 year I guess

25 e-Trons? 😉

Sure, manufacturers register test cars all the time. Also, they register cars themselves to inflate the registration numbers in months were sales are not so good, to keep the shareholders happy. Those vehicles are then often sold as used with a steep discount to keep the system afloat, and the prices for “new” cars high. Some of those newly registered ones may have a manufacturing flaw or something and are just scrapped after a few months. About 13% of new registrations in Germany are permanently deregistered within 6 months after registration. There are not that many new cars involved in severe accidents, so these are scrapped (otherwise they would be temporarily deregistered, e.g. for export).