Plug-In Electric Car Sales In Norway Up 72% In July


Nissan Leaf in Norway

Nissan Leaf in Norway

For every month this year in Norway, at least one in five passenger cars sold in the country were all-electric or plug-in hybrid.

Especially the second group – plug-in hybrids, are gaining momentum.

In July, the total number of registrations for new passenger plug-ins was 2,543 – 72% more than a year earlier. Market share in July for plug-ins was 20.5%. Over two-thirds of the 2,543 plug-ins sold were BEVs.

After the first seven months of this year, Norway registered nearly 20,000 new plug-in cars.

This year brings serious change on the market in the form of the Volkswagen e-Golf and Volkswagen brand domination. e-Golf alone accounted for well over 5,000 or 25% of all registrations. In July, another several hundred were delivered (well north of 600 units), although we don’t yet know the exact figure.

Coming in second was the Golf GTE with 381 registrations, the Nissan LEAF next with 239, followed by the Audi e-tron with 239.

With 2,896 registrations, Tesla is still the second best selling model in Norway YTD.  For July it moved 222 copies.

Category: Sales

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25 responses to "Plug-In Electric Car Sales In Norway Up 72% In July"
  1. Just_Chris says:

    Hi Mark,

    do you know what the average CO2/km rating is for a new car in Norway? I am guessing they must have one of the lowest rates in the world now.

    I always remember the debate in the press in the early 2010’s when they said that getting to an average of 140 g/CO2/km would be impossible and that having the emission bands start at A – 100 g/CO2/km was pointless as no practical family car could ever achieve this. Just over a decade on those strong statements are looking pretty weak.

    1. Mark Kane says:

      Average CO2 emissions for all new passenger cars registered in July was 102 g / km.

  2. carcus says:

    That is some serious market penetration Norway’s got going on.

    Will we soon se the demise of Norway gas stations?

    “Gas stations are not massively profitable businesses [4]. When 10% of the vehicles on the road are electric many of them will go out of business. This will immediately make driving a gasoline powered car more inconvenient. When that happens even more gasoline car owners will be convinced to switch and so on. Rapidly a tipping point will be reached, at which point finding a convenient gas station will be nearly impossible [5] and owning a gasoline powered car will positively suck. Then, there will be a rush to electric cars not seen since, well, the rush to buy smartphones.”

    1. carcus says:

      … perhaps Norway will be our little “EV Petri Dish”

    2. ffbj says:

      Fallacious argument since very little profit is made by gas stations from the sale of gasoline. Most of their money is made from high convenience store prices.

      1. wavelet says:

        The profit point true (I think it’s true for many countries in the West, anyway), but gas stations will still have an issue. Currently the gas pumps serve (and to a much lesser extent air pumps, selling oil & coolant etc.) serve as an anchor business (like supermarkets or lower-end department stores in malls). Once the car has already stopped for that, people also buy other stuff. But if they don’t need gas, there’s less incentive to stop just for the convenience-store stuff and pay the high prices.
        Many gas stations along major highways will convert to charging stations (certainly for many years both ICEs and EVs will coexist); in those locations the convenience might be worth paying for (otherwise you may need to drive 20-30min out of your way for a drink & snack) but there’ll be a lot less gas stations in (sub)urban locations.

      2. tilehead says:

        The average gas station sells around 140,000 gallons of gas per month at a gross profit of 18 cents per gallon equaling $25,200. This basically pays for the rent, utilities and someone to collect money. It is true that you need either a mini-mart or a garage operation to actually make a net profit out there somewhere.

        But if 10% of your customers go away (in a static analysis), you will lose $2520 of gross profit to work with. By raising your prices by 1.8 cents per gallon you will make that back.

        So, I don’t think that the number of stations will be drastically altered at an electric inroad rate of 10%.

        1. carcus says:

          EV drivers won’t be stopping for gas. I don’t think they’ll be stopping for snacks either.

          The way I see it, if you’ve lost 10% of your total business, you’ve lost more than 10% of your profits. A lot of expenses stay the same … no matter what volume you’re selling.

          I think this would push gas prices down (not up) as competing gas stations will lower gas prices to lure in a shrinking market.

        2. Profit margins in Europe are much smaller and at the same time, gas stations have higher costs due to stronger environment protection requirements.

      3. Knut Erik Ballestad says:

        In Norway, the Statoil fuel & retail chain of gas stations have started rolling out Chademo/CCS chargers, and I have also seen one gas stations with 8 Tesla Superchargers (close to the city Porsgrunn).

        Statoil’s preliminary results from adding charging is positive:
        – The markup on electricity is much higher than on gas
        – EV owners spend more time shopping profitable fast foot and kiosk-ware.

    3. Pushmi-Pullyu says:

      carcus asked:

      “Will we soon se the demise of Norway gas stations?”

      Oh, hardly. Sure, some small percentage may go out of business, but gas stations will be commonplace for at least another generation.

      1. carcus says:

        I think the highway gas stations will last a while. But once inner city convenience charge spots become commonplace (malls, fast food, starbucks etc..) sticking a few charge posts at a traditional gas station’s not going to cut it.

        So no, I don’t see all gas stations going away. But if EV’s get a foothold, a noticeable reduction of inner city gas stations seems logical to me.

        Once wireless charging becomes common, then fueling an ev will be something you don’t ever even think about. (i.e. you’ve programmed your car… anytime I park in one of those “green” parking spots it automatically bring me you to 80% charge, wireless handshakes and auto billing take care of the rest)

        1. Wireless charging is beating a dead horse again and again and again.

          1. carcus says:


            Was at a seance last night. Got to talk to Nikola (briefly). It’s for realz.

            That horse is just now jumping around at the starting gate.

  3. tilehead says:

    Sorry, that’s 2 cents. $2520.00/(140,000-14,000)

  4. kdawg says:

    Good for Norway. Tesla’s seem very popular there, but Elon Musk feels the UK will surpass Norway as the #1 market in Europe.

    I wonder how their hunt for a European manufacturing location is going.

    1. carcus says:

      Well, the UK is 64 million peeps vs 5 million in Norway. Probably doesn’t take a Musk sized brain to figure that one out.

      But it’s not just Norway that’s selling EV’s. EU EV sales are up…..waaaay up. 53% year over year:

      “In the second quarter of 2015, total alternative fuel vehicle registrations in the EU increased (+17.4%), totalling 143,595. Of these, electric vehicle (EV) registrations significantly grew (+53.0%), rising from 18,024 units in Q2 2014 to 27,575 units in Q2 2015.”

      European EV sales going through the roof, up 53% this year

    2. So Elon Musk has finally confessed, that Tesla has no chance in Germany?

      1. Mutwin Kraus says:

        At least currently Tesla is selling more cars in Germany than UK, and there has been steady growth over the last year in german sales. So things are looking much better than just a year ago.

  5. Mikael says:

    More efficient ICE cars are the big reason in reductions in petrol/diesel sold and have already hit the gas stations in many places.

    The number of gas stations will continue to fall and eventually you will find most of them along the highways and few in city centers.

    But that is not really a big problem anyway considering that a normal new car can do 500-1200 miles on a tank anyway.

    The reduction in number of stations in Sweden is 29% between 2006 and 2013. And it will keep falling fast, even if no EVs were sold.

    1. Bonaire says:

      The number of stations is kind of high around my area of the USA. However, I also just read that world population will reach 9.3 Billion by 2050 and as such, much of that rise is in Asia. Do you guys have info on the rate of rise in countries which are growing in population and resource demand? That would be India, Indonesia, Nigeria and others which stand to see a population growth as the century progresses.

      Developed nations should be able to handle reduction in gas stations as the mpg of cars rises but I think this is offset in a pretty big way by those countries of higher growth with more poverty where our older, lower-mpg “clunkers” are being sent.

  6. carcus says:

    Also of note:

    Norway has seen it’s own “peak oil” develop — Norway oil production has fallen by almost 1/2 since 2001.

    So they might feel the pressure is on a little more than a country that has experienced an oil renaissance as of late.

  7. jessy says:

    not surprised because norway has the highest standard of living in the world and switzerland at second place

  8. Terry says:

    This may be a problem for some convenience stores. However the chains will start putting in charging stations and some dining areas for customers waiting for a charge to finish. These store owners will make more from overpriced food items while consumers are waiting