Plug-In Car Sales In Germany Down 5% In June, But July To Bring Surge

JUL 16 2016 BY MARK KANE 21

Plug-in electric car registrations in Germany – June 2016

Plug-in electric car registrations in Germany – June 2016

June didn’t bring any improvement of plug-in electric car sales in Germany – in fact new registrations decreased 5% year-over-year to 1,698!  Likely all as a result of uncertainty around the country’s upcoming incentive package and when it goes into effect.

Thankfully, on July 2nd that all got cleared up, with Germany officially announcing the program’s launch as of that date, and also back-dating eligibility for all qualifying purchases from May 18th.  So Germans were free to have bought plug-ins with a discount in June…they just didn’t know it.  Good planning Germany!

BMW's 2017 i3 with 33 kWh battery option (114 miles/183 km real-world/EPA ) may sell more copies than some earlier month's total EV sales in Germany

BMW’s 2017 i3 – available with a 33 kWh battery option (114 miles/183 km real-world/EPA) may sell more copies by itself than some earlier month’s total EV sales in Germany

Companies such as BMW are already showing an unprecedented demand for vehicles like the i3 in the country.  BMW recently noted pre-orders of some 1,000 units of its 33 kWh i3 arriving later this month in the country.

All-electric and plug-in hybrid sales were nearly identical last month:

  • BEV – 833 (down 19% year-over-year)
  • PHEV – 865 (up 15% year-over-year)

The new incentive program is as follows (details):

  • subsidy of €4,000 for all-electric cars and €3,000 for plug-in hybrids
  • exemption from paying vehicle tax for ten years (previously five years)
  • reduced tax rate of 25 percent on electricity for charging electric cars at work by employees
Plug-in electric car registrations in Germany – June 2016

Plug-in electric car registrations in Germany – June 2016

The most popular all-electric model turns to again be the Renault ZOE with 225 new registrations in June and 1,279 YTD.

This year the ZOE has really made strong progress in Germany:

Renault ZOE registrations in Germany – June 2016

Renault ZOE registrations in Germany – June 2016

June was also one of those “end of the quarter” months when Tesla delivery visits Germany (check the chart for sales bumps in March, June, September and December  and tell us Tesla doesn’t batch production to hit quarterly estimates) – registrations for June shot to 226 (758 YTD).

In case of Tesla, there is not that much progress so far in 2016, with 9% more registrations in the first half of the year, but the company has been doubly focuses on domestic production and deliveries over the past several months.   We should note that June brings 16 new Tesla Model Xs to the country.

Tesla Model S registrations in Germany – June 2016

Tesla Model S registrations in Germany – June 2016

Registration stats by brands:

Plug-in electric car registrations in Germany – June 2016

Plug-in electric car registrations in Germany – June 2016

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21 Comments on "Plug-In Car Sales In Germany Down 5% In June, But July To Bring Surge"

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Well, subsidies always have the effect of making customers wait until it becomes effective.

Once effective, the sales surge and again when its phased out, it subside.

Anyway, hoping for a better July. So i3 with increased range goes on sale only later this month in Germany. Any idea as when it will go on sale in USA.

BTW, their subsidies does not cover Tesla and this is a bias against imported products.

“BTW, their subsidies does not cover Tesla and this is a bias against imported products.”

Yes, it also doesn’t cover all the expensive Porsche PHEVs. Totally unfair. Wait, where’s Porsche’s home base agin 😉 ?

I don’t see why tax payers should subsidize cars above 60k EUR (if anything, it’s too high. 50k EUR would have been better).

Could it be because most Germans have a Diesel addiction?

If they exclude Tesla we should stop buying German built products in north America..

Germans didn’t exclude Tesla but all cars above 60000 EUR from paying the 4000 EUR additionally as this would support luxury cars.

But btw: similar to me, I think a lot of other will do: I decided for an e-Golf, but now waiting for start of sales e-Golf with bigger battery and increased range (300km)

Correct. This limit however was OBVIOUSLY chosen to hurt Tesla.

The subsidy isn’t a measure to increase social equity (and €60k is not a cheap car!), but to stimulate EVs in order to start the transition to more sustainable transportation. It is a matter of simple fact that a Tesla displacing a BMW 7-series or Mercedes-Benz S-class (as it has so successfully done in several markets) saves much more CO2 than an e-Up displacing a Polo.

In other words, there is no rationale for the limit and it’s clearly NOT for social justice, but for protectionist purposes. Never mind – you will have to compete anyway as soon as the Model 3 is ready. ??

I hope you realize that the new e-Golf doesn’t actually have 300 km? NEDC is hopelessly unrealistic. You’ll get 200 km on a sunny day. That may well be more than enough (I get by with a LEAF with ~100 km real world range) of course, just mentioning it as you seemed to believe 300 km had something to do with reality.

Attack on Tesla? No it isn’t, this is straight out of the EU rule book of incentives. Why aren’t electric cars selling better? because they are too expensive so what possible benefit could there be to subsidizing expensive EV’s? The BMW i8, all the Porsche and probably some of the BMW silly small PHEV’s all fall foul of this new rule. In a similar vein the LEAF, Zoe, Outlander, Prime and Bolt will all get the subsidy.

What will infuriate people is that as cars get cheaper that limit will come down. This will disadvantage Tesla who have gone for the high priced cars and are then moving down but is a perfectly sensible approach to take.

I wish the limit was 50k euro as this would reduce the risk of GM from playing silly games with the price of the Bolt in the EU.

Understand the German subsidy rules first before complaining.

What do you mean? The German subsidy was of course designed to exclude Tesla. It’s at the high end that switching to EVs provide the greatest CO2 savings, so it is utterly irrational to exclude luxury cars. That was just the pretext – and the reason is that your top dogs BMW, Mercedes-Benz, and Audi were all getting DEMOLISHED abroad and badly kicked at home even without a subsidy.

If Germany decides to stop being the world’s number one supplier of human organs and introduces speed limits like every other civilized country on Earth, Tesla will demolish everyone else even in Germany. Air resistance becomes dominant already at 60 km/h or so (for a typical car) and increases proportionally to the square of speed. So at 250 km/h even a Tesla’s battery pack drains fast. And that is a big part of why they aren’t selling much in Germany as elsewhere.

Are you aware of the fact that car accident (and death) rates in Germany are comparatively low and even lower on the Autobahn than on other roads?
Most of the time you can’t go that fast because of traffic anyway. So the environmental impact is not that big for the rare occasions on which you can go 200km/h or so.

what about CO2,and other emissions,at high speed……Green german hypocrisy(VW!!!)

I don’t know. Look at statistics. I was referring to the “number one supplier of human organs” bulls*** which is just not the truth. I hate it when people just say something without knowing any facts just because they think it must be true.
Same goes with your statement. The last number I heard is that each American consumes about 2.5 times the amount of energy a year compared to any European citizen. But this number is very old and I don’t know if it’s still the case. And it’s about total energy consumption not traffic emissions.
But your statement isn’t based on any facts either. And you are confusing things: the VW cheating was about NOx not CO2. I’m pretty sure by far most VW cars produce far less CO2 than an F-150 pickup. Especially the Diesels.

Get a clue

“The German subsidy was of course designed to exclude Tesla.”

So, what about Porsche? All their PHEV offerings are excluded, so are many future EVS and PHEVs from Audi or Daimler at the high-end…

If Tesla offered a Model3 today it could get subsidies.

Musk once wanted to launch the Model3 in 2014 or 2015 (it’s all online).

Too bad Tesla instead wasted years on the Model X, bioweapn filters and fancy FWD door designs…

Tesla should care enormously about QUALITY….that,s where germans flip!!!!=the “AMI”(Image of the huge american cars from the past,with pretty low,low quality…)

Notice how without Toyota the portion of plug in hybrids would have been 80% or so, rather than 20%?

I don’t like hybrids, plug or not, but yet another proof the world would be just a little better without Toyota. What a shameful company.

Have you been drinking?

I think he is referring to 2404 Hybrids from Toyota you can’t plug in. If you count all hybrids the share of new cars is 1,2% even without pure electrics…

Well, a i3 with options would exceed 50k euro. So i can imagine that it is one of the factors in the chosen 60k euro limit.

All the other current 80 mile cars are round about 35 to 40k tops. The BMW in the base 22kwh version is 35k. Add sunroof, heat exchanger, navigation and cruise control or leather seats and you are looking at close to 50k. Why some of these things like the heat pump and cruise control are not standard, i don’t know.

The limit is on the base list price w/o tax. So the options don’t count.

Merc & BMW are well equipped to swiftly roll out PHEVs with 50-75 km of real world all electric range that suits most European drivers needs, provided it is supported by ultra fast inductive / wireless charging. It will keep Tesla M and all other contenders away for a very very long time. In Europe Tesla M stand no chance against Merc, and it will be more visible once Merc introduces some extra features, say ice defroster underneath the vehicle.