Audi is taking a counter-intuitive strategy with the e-tron, the brand’s first electric car. Based on its looks and road manners, the e-tron is an utterly normal luxury crossover SUV that just happens to be electric. The idea is to make Audi brand loyalists as comfortable as possible with moving into an EV. That means a smooth, capable powertrain using a pair of electric motors – one on the front axle and one on the rear – to produce 400 horsepower.

The five-passenger e-tron, which is between the size of a Q5 and Q7, offers plenty of passenger comfort and cargo space. The range is expected at about 230 miles with a 150-kW quick-charging capability that could add 180 miles of range in 30-minute highway pit stops.

A stylish Sportback version of the e-tron SUV will arrive later in 2019.

RANGE: 239 miles
BASE PRICE: $74,800