Peugeot To Re-Enter U.S. Market – Hints At Electrification of All Models

FEB 4 2018 BY MARK KANE 25

PSA Group’s Chief Executive Carlos Tavares announced at the Automotive News World Congress in Detroit that the Peugeot brand is coming back to the U.S.

Peugeot Fractal

The French brand already operates ride service Free2Move using various cars in the U.S.. The second step will be importing Peugeot cars and then sales of Peugeota in U.S.

According to Tavares, the company is already working on cars for the U.S. market using Opel engineers acquired from General Motors.

“Opel engineers can “ensure the future products for this market will be fully U.S. compliant” not just from a regulatory standpoint, but also with consumer tastes, Tavares said.

Peugeot has “people working on cars now” for the U.S. market, Tavares said.”

The second hint from Tavares is electrification that will embrace all Peugeot models, so each will be available at least with an electrified powertrain option by 2025.

We are not sure whether the first U.S. models will be electrified from the start, but that would be smart in our eyes.

Source: Reuters

Categories: Opel / Vauxhall, Peugeot / Citroën

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25 Comments on "Peugeot To Re-Enter U.S. Market – Hints At Electrification of All Models"

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Hmmm, an Opel Ampera-e with the Peugeot nameplate, sold in the US (where it’s made)

Ow, I think I just sprained my brain.

Maybe they’ll pass along the price hike from GM and sell it as an “upscale” option.

Makes perfect sense if GM runs into the 200,000 fed tax credit right? 🙂

Haha, Task #1: teach the Americans how to pronounce “Peugeot”.

It is likely PSA will only bring their DS brand for retail for quite a while cherry picking the premium markets.

LA,SF,Seattle,Dallas,Houston,Chicago,New York,Washington DC, and Miami. Maybe Boston and Philadelphia. Ignore flyover country.

Peugeot will only be in limited markets for ride sharing scheme.

What the heck are Pewgots? 😀

I say it should be pronounced “Phew-get”… or, more simply, “Few-get”. 😉

So soon you forgot “Joe Isuzu”?

Haha indeed!

Pronounce Peugeot?
A tall order for the nation that brings to the world the “Chaise Lounge”, the “Restauranteur”, etc. – all pronounced in heavy duty Ameringlish.

I’ll stop here. Wouldn’t want to bruise any sensibilities.

PSA owns the following brands>

– Citroen
– Peugeot
– Opel

maybe they will sell it as Opel to enable Americans to pronounce it.

Do not forget DS which is the fourth brand.
Equivalent of Infinity for Nissan or Lexus for Toyota.

4 brands
– Peugeot
– Citroën
– Opel
. DS

You could say we are Waiting for Peugeot.

We in the states are still trying to lean how pronounce Hurcule Poirot, the Belgian investigators French name. Now we have throw Peugeot into the US mix again, to go full MAGA.

It’s Hercule Poirot. And I certainly didn’t learn how to pronounce the name from the many stories; I never learned how to pronounce it correctly until I watched one of the movies.

Ok Estragon. We’ll keep waiting.

Very Good.

I bet their timeline is somewhere between 2-5 years from now..

Of course. It’s always 2020 now.

I bet it will include their new EV line, with motors from Nidec. If that is the case, 2-5 years is a good assumption.

Would be cool if they brought the whole range of cars though.. including the DS, Citroën , their van range and so on. Choise is good.

Even if they just sold it in a few key marktets.

They will be strong contender

Every car maker should electrify their lineups. If every car had a plug and a mere 20 miles AER it would lower gas consumption with probably 60-80 percent. Most trips are very short and especially sitting in rush hour car pileups consumes a ton of gas for no good reason.

Compliance vehicle at best.

There are rumors that 208 EV is in the works!

Loads of people freaking out on how to say ‘Peugeot’ lol.

It’s the DS brand that’s to keep an eye for. Their only PHEV is with the DS7 after all.

Nah, the entire DS line is just a (very) overpriced cars for wannabes who want to be associated with the original DS model, but would dream of the hassles of actually owning one.

Both Citroën & Peugeot have interesting cars, question is, how reliable will they be with non-French mechanics?
The C4 Picasso is an excellent MPV, the Peugeot GTi models do well (and wouldbe excellent BEV candidates).
EV-wise, the C5 Aircross could do well as well.