Peugeot To Re-Enter U.S. Market – Hints At Electrification of All Models

3 weeks ago by Mark Kane 25

Opel Ampera-e

PSA Group’s Chief Executive Carlos Tavares announced at the Automotive News World Congress in Detroit that the Peugeot brand is coming back to the U.S.

Peugeot Fractal

The French brand already operates ride service Free2Move using various cars in the U.S.. The second step will be importing Peugeot cars and then sales of Peugeota in U.S.

According to Tavares, the company is already working on cars for the U.S. market using Opel engineers acquired from General Motors.

“Opel engineers can “ensure the future products for this market will be fully U.S. compliant” not just from a regulatory standpoint, but also with consumer tastes, Tavares said.

Peugeot has “people working on cars now” for the U.S. market, Tavares said.”

The second hint from Tavares is electrification that will embrace all Peugeot models, so each will be available at least with an electrified powertrain option by 2025.

We are not sure whether the first U.S. models will be electrified from the start, but that would be smart in our eyes.

Source: Reuters

Tags: , ,

25 responses to "Peugeot To Re-Enter U.S. Market – Hints At Electrification of All Models"

  1. All-Purpose Guru says:

    Hmmm, an Opel Ampera-e with the Peugeot nameplate, sold in the US (where it’s made)

    Ow, I think I just sprained my brain.

    1. menorman says:

      Maybe they’ll pass along the price hike from GM and sell it as an “upscale” option.

    2. TKO says:

      Makes perfect sense if GM runs into the 200,000 fed tax credit right? 🙂

  2. Assaf says:

    Haha, Task #1: teach the Americans how to pronounce “Peugeot”.

    1. Robb Stark says:

      It is likely PSA will only bring their DS brand for retail for quite a while cherry picking the premium markets.

      LA,SF,Seattle,Dallas,Houston,Chicago,New York,Washington DC, and Miami. Maybe Boston and Philadelphia. Ignore flyover country.

      Peugeot will only be in limited markets for ride sharing scheme.

    2. mtefre says:

      What the heck are Pewgots? 😀

      1. Pushmi-Pullyu says:

        I say it should be pronounced “Phew-get”… or, more simply, “Few-get”. 😉

    3. Steven says:

      So soon you forgot “Joe Isuzu”?

    4. MikeM says:

      Haha indeed!

      Pronounce Peugeot?
      A tall order for the nation that brings to the world the “Chaise Lounge”, the “Restauranteur”, etc. – all pronounced in heavy duty Ameringlish.

      I’ll stop here. Wouldn’t want to bruise any sensibilities.

      1. James says:

        PSA owns the following brands>

        – Citroen
        – Peugeot
        – Opel

        maybe they will sell it as Opel to enable Americans to pronounce it.

        1. Joe says:

          Do not forget DS which is the fourth brand.
          Equivalent of Infinity for Nissan or Lexus for Toyota.

          4 brands
          – Peugeot
          – Citroën
          – Opel
          . DS

  3. ffbj says:

    You could say we are Waiting for Peugeot.

    1. William says:

      We in the states are still trying to lean how pronounce Hurcule Poirot, the Belgian investigators French name. Now we have throw Peugeot into the US mix again, to go full MAGA.

      1. Pushmi-Pullyu says:

        It’s Hercule Poirot. And I certainly didn’t learn how to pronounce the name from the many stories; I never learned how to pronounce it correctly until I watched one of the movies.

    2. Steven says:

      Ok Estragon. We’ll keep waiting.

      1. ffbj says:

        Very Good.

  4. John says:

    I bet their timeline is somewhere between 2-5 years from now..

    1. Dav8or says:

      Of course. It’s always 2020 now.

    2. John Doe says:

      I bet it will include their new EV line, with motors from Nidec. If that is the case, 2-5 years is a good assumption.

      Would be cool if they brought the whole range of cars though.. including the DS, Citroën , their van range and so on. Choise is good.

      Even if they just sold it in a few key marktets.

  5. JoJo says:

    They will be strong contender

  6. Someone out there says:

    Every car maker should electrify their lineups. If every car had a plug and a mere 20 miles AER it would lower gas consumption with probably 60-80 percent. Most trips are very short and especially sitting in rush hour car pileups consumes a ton of gas for no good reason.

  7. Steven says:

    Compliance vehicle at best.

  8. John says:

    There are rumors that 208 EV is in the works!

  9. offib says:

    Loads of people freaking out on how to say ‘Peugeot’ lol.

    It’s the DS brand that’s to keep an eye for. Their only PHEV is with the DS7 after all.

    1. wavelet says:

      Nah, the entire DS line is just a (very) overpriced cars for wannabes who want to be associated with the original DS model, but would dream of the hassles of actually owning one.

      Both Citroën & Peugeot have interesting cars, question is, how reliable will they be with non-French mechanics?
      The C4 Picasso is an excellent MPV, the Peugeot GTi models do well (and wouldbe excellent BEV candidates).
      EV-wise, the C5 Aircross could do well as well.

Leave a Reply