Outlander PHEV Drives Up Mitsubishi Sales In Europe
Mitsubishi really has reason to rejoice as the automaker is not only back to profitability in Europe for fiscal year 2013, but now is growing even strong with Outlander PHEV.
The best selling plug-in car in Europe found in late 2013 8,197 buyers as the first batch of 8,009 deliveries went to Netherlands. In the first half of 2014, sales in Europe already exceeded last year’s figure, amounting to 9,038.
In total, 17,235 Outlander PHEVs have been sold in Europe in less than 10 months. This is now the result to beat for other brands.
Sales of Mitsubishi cars are growing now by 23% (January – June / MME34 countries / excl. Russia and Ukraine / incl. L200 pickup). However it’s interesting that Norway is going backward by 19%.
“The combination of a gradual economic recovery in several European countries, the impact of Outlander PHEV – now available in most MME markets, the continued success of key products such as ASX, L200 and Pajero, more pro-active Sales & Marketing local activities, as well as the Brand’s very good fortunes in Israel – now MME’s Number Three market, after Germany and the United Kingdom, all contributed to confirm the positive trend which began last year.”
“In detail for the MME 2014 (H1) Top Ten markets – the Top Five representing 60% of the MME volume over the period:”
1. Germany: 10,761 units (- 9%) 2. The United Kingdom: 9,184 units (+ 13%) 3. Israel: 7,140 units (+ 185%) 4. The Netherlands: 7,093 units (+ 215%) 5. Norway: 2,927 units (- 19%) 6. Sweden: 2,819 units (+ 73%) 7. Austria: 2,467 units (+ 19%) 8. Poland: 2,387 units (+ 50%) 9. France: 2,374 units (+ 1%) 10. Spain: 2,261 units (+ 19%)
According to Mitsubishi, Outlander PHEV still has room for progress as MMC’s local Distributor (The Colt Car Company Limited) in the UK has recorded over 1,200 orders since its launch in April this year.
Outlander sales almost doubled thanks to the PHEV version (and is now the most popular Mitsubishi model in all of Europe). Approximately 49% of share are PHEVs and 51% are ICE.
In decreasing order for the Top Five models:
1. Outlander: 18,398 units (9,360 ICE / 9,038 PHEV) + 94% 2. ASX: 17,691 units + 34% 3. Mirage: 12,647 units (10,924 Space Star / 1,723 Attrage) + 75% 4. L200: 7,758 units – 1% 5. Shogun: 2,995 units + 13%