Opening Of Two Tesla Stores In South Korea Delayed Several Months


There’s a holdup in South Korea that’s prevented Tesla from opening two stores there on schedule.

According to Tesla, it hopes to offer Model S test drives in South Korea soon, but with no stores open, the logistics are a bit of an issue at the moment.

Interior Rendering Of Starfield Hanam

Interior Rendering Of Starfield Hanam

Originally, Tesla was to open two stores back in November 2016, one at Hanam Starfield in Gyeonggi and the other in Cheongdam in Gangnam district, southern Seoul. Both projects are still delayed, with no current reason confirmed by Tesla, but originally a manufacturer’s license (or rather the lack thereof) was the issue.

Atsuko Doi, head of communications for Asia-Pacific at Tesla, simply stated last month that:

“We are currently in the middle of preparing for the opening [of the showrooms].”

He offered no explanation for the delay though, but the lack of sufficient repair facilities could be in play holding up the registration of the operating license.

Korea Joongang Daily reports that Tesla actually stopped construction/remodeling at the Cheongdam site a month ago:

“…interior remodeling work at the Cheongdam showroom in the Yeongdong Boulevard has been idle for the past month. Its Korean staff has not been fully hired, industry insiders say.”

Korean Homepage Of Tesla

Korean Homepage Of Tesla

The reason for work stoppage is unknown, but as of right now Tesla has not a single store in South Korea, yet Superchargers are still popping up on its future map for the nation:

“In the meantime, in late December Tesla added Seoul, Daejeon, Daegu, Busan and a location near Wonju in Gangwon to its world supercharger station map.”

To the best of our knowledge, none of the Superchargers are yet operational.

Korea Joongang Daily adds:

“Tesla registered for its Korean operation in November and the unit opened a Korean homepage in August to accept pre-orders for three models including sedan Model S, SUV Model X and Model 3, the first mass-market model that has not yet been rolled out. A flurry of electric vehicle fans here – mostly early adopters in their 30s and 40s – rushed to place advance orders for the Model 3, which carries a price tag of $35,000.”

Hopefully, Tesla can soon sort things out, get its stores and Superchargers open for business, and begin deliveries of pre-ordered vehicles in the country in the very near future.

Source: Korea Joongang Daily

Categories: Tesla

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8 Comments on "Opening Of Two Tesla Stores In South Korea Delayed Several Months"

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I had a terrible nightmare that North Korea started lobbying nukes to Korea, Japan, Hawaii, Los Angeles. Then I read this story.

Perhaps Son Ji has has political pull?

Quote from South Korean actor Son Ji-chang:

“I’ll never step back, and go to the end betting all my pride…”

Or perhaps…

“…According to government sources, Tesla had yet to register for a manufacturer’s license – a necessary step in Korea for vehicle sales – as of Tuesday.

In order to obtain the license, Tesla must prove that it has the necessary personnel and the facilities to provide after-sales service to customers, which it currently lacks…”

It could be the very public (in S. Korea) Son Ji war against Tesla has gummed up the government paperwork.

Assuming Ji’s Model X incident was a result of operator error, it gets down to how does Tesla offer Son Ji-chang a path to save public face without Tesla taking fault for the incident.

How car politics works 99% of the time: Follow the money of Big automakers into the pockets of politicans. Any coincidence that the Tesla Model 3 and some Korean cars like the Hyundai Ioniq, etc. are competitors? Just as Detroit dealers have frozen Tesla out of Michigan, Korea will use any lame excuse to freeze out foreign competition.

The bottom line: In the long run, efforts to keep Tesla out ultimately fail, because in democracies consumers will ultimately beat the fat cats and get what they are willing to pay for.

Could Tesla be trying to save the last few pennies? Putting dots on an online supercharger map is free. Actual construction of stores and SCs cost real money.

Could it be that the only reason “Dr ValueSeeker” ever posts comments to InsideEVs is to spread anti-Tesla FUD, and promote his “short” stock position in Tesla?

Hmmmm… yes.

Time for Elon Musk to pull some strings with the help of his latest connection…..