One Third Of Nissan LEAFs In U.S. Were Sold In California

FEB 19 2016 BY MARK KANE 14

Nissan LEAF sales in U.S. – through 2015

Nissan LEAF sales in U.S. – through 2015

Nissan LEAF

Nissan LEAF

Here we go back one more time to Nissan LEAF U.S. sales in the last five years, comparing Nissan’s electric flagship performance nationwide with California.

Just like in the case of Tesla, we are using California Air Resources Board’s Clean Vehicle Rebate Project (CVRP) stats, which could be a bit misaligned between months, but overall the data seems to reflect sales quite well.

As it turns out, through the end of 2015, around 30% of all LEAFs sold in U.S. were sold in California (27,102 out of 89,591).

The ratio was the highest in the first year (42% in 2011) when Nissan began the rollout from California, and then stabilized at 27%, 26%, 29% and then increased to 33% in 2015 – mostly likely as a result of the drastic fall-off of sales in Georgia mid-year due to the lapse of the $5,000 incentive.

CVRP numbers are changing in similar ways to overall sales results:

Nissan LEAF sales in U.S. – through 2015

Nissan LEAF sales in U.S. – through 2015

Data source: California Air Resources Board’s Clean Vehicle Rebate Project (CVRP)

Categories: Nissan, Sales

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14 Comments on "One Third Of Nissan LEAFs In U.S. Were Sold In California"

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I wish all 50 states were “carb states”

If we had a responsible federal government, they would be.


Mark & Jay, it would be awesome if you guys could find a way to get a breakdown of total sales by state for the top 5-to-10 plug-ins.

We do occasionally acquire data on sales by state and list out the top 10 or 20, and in that data dump there is generally also a model-by-model breakdown (usually we do a piece ~once a year)…but it isn’t free (or easy) information, and as it is a lot of work to compile ourselves, we have to use sales aggregators of registration data – which makes it an pretty infrequent story here due to the cost implications.

California uber alles.

When gas prices go back up to $4/gallon, I think EVs will become much more popular all over.

You should note that the the 30% estimate is probably underreporting the California numbers. The CVRP rebate is only for people who possess the cars for at least 3 years; many of the early Leaf leases in California were only for 2 years, making them ineligible for the CVRP. So the actual percentage sold in California is probably significantly higher, especially in the early years.

People know that the rebate requires more than a 2 year lease, so I think you will find that the proportion of 3 year leases in CA is much higher than the other states. The $2,500 rebate is really significant to total lease cost of the Leaf, so I would expect very few people to elect to forego it.

Hmm…I am wondering if this is a valid calculation. Don’t forget the California sales data can be used to calculate the total %EV’s sold in California, which I believe approached 60% in CA for 2015.

Update- My calcs are:
BEV 47% sales in CA since 2011

CARB rebates and ZEV mandates encourage a “disposable EV” mindset. It’s the ultimate gluttonous binge. Used EVs are flooding the market and they can’t compete with ICE cars for moderate income car buyer dollars.

This is a very good thing.

Getting more LEAFs into the used market will displace some of the dirtiest older gas cars.

so California accounted for less than 10% of Renault Nissan’s EV sales for the past 5 years.

27k out of 300k

that is definitely not compliance numbers

CA has nice state incentives for EV and $199/month leasing deal doesn’t hurt.