Oft Delayed Audi A3 e-tron Pushed Back Again


Audi A3 e-tron Live in Detroit

Audi A3 e-tron Live in Detroit

Audi A3 e-tron

Audi A3 e-tron

Audi has released official pricing for the Audi A3 e-tron Sportback in Germany: €37,900 (or ~$51,525 USD).

However, in announcing pricing, Audi slipped in a mention of its launch schedule for the A3 e-tron in Germany and Central Europe.  That mention, Winter 2014, represents a massive delay.

According to previous Audi announcements, the A3 e-tron was due to launch in Europe in Spring of 2014, so it’s now been pushed back some 9 months or so in total.

Audi’s latest announcement in regards to US availability of its A3 Sportback e-tron is “early 2015,” though we suspect that will be pushed back significantly now too.

Specs for the A3 e-tron, at least those we know, break out like this:

  • The Audi A3 Sportback e-tron accelerates to a speed of 100 km/h (62.14 mph) in just 7.6 seconds
  • It has a top speed of 222 km/h (137.94 mph).
  • Its average fuel consumption is just 1.5 liters of gasoline per 100 kilometers (156.81 US mpg)
  • It offers a 50 kilometers – NEDC (31.07 miles) driving range in electric mode (look for about 22 miles on the US EPA scale)
  • Total driving range is 940 kilometers (584.09 miles).
  • The battery of the A3 Sportback e-tron has an energy capacity of 8.8 kWh and can be charged in less than 2.5 hours using a 16 A electrical outlet.
  • The five-door, five-seat vehicle has weight of 1,580 kilograms (3,483.30 lb)

Some details on the German launch of the A3 e-tron include, via AutoblogGreen:

“In Germany, Audi will sell the A3 Sportback E-Tron at select dealerships. The service departments of those 100 or so dealers will get special training to work with the high-voltage technology used by the plug-in hybrid. These locations will also feature free-to-use charging stations for customers.”

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20 Comments on "Oft Delayed Audi A3 e-tron Pushed Back Again"

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Vaporware from a car company scrounging for revalance.

And they obviously don’t take it seriously themselves:


8.8kWh battery…. 31 miles of EV range… I’ll believe it when I see it.

Remember, someone got the Volt to 80+ electric miles. 3.5 miles/kW isn’t that outrageous, is it?

I’m not talking about driving it at 25mph. I’m saying the EPA number will not be 31. (if we ever see an EPA number)

You’re right about that. I think the EPA will be somewhere around 22 miles.

The Mitsubishi i-miev gets 62 miles on a battery pack that is double this size. I would have to wounder though about the mass and weight of the car though if it could do this or not.

Electric Car Guest Drive

The electric range is a bit disappointing, I’d like to see plug-ins deliver true electric mobility in town instead of these halfway solutions (as in drive to work on electric, and drive home on gasoline)

But for those who have access to workplace charging or a short commute, this is going to be a pretty nice ride. Now that I have a shorter commute, I’d consider it personally.

I believe that for many people in Europe, this range is more than plenty. I personally drive 9km to work, so 50km is more than enough (for us at least).

While I certainly agree on the point about a PHEV delivering all-electron mobility in local driving, I think what we’re seeing with these 20- and 30-mile PHEVs is car companies minimizing costs and also giving themselves an easy upgrade path as batteries improve. I’ve long contended that one of the scariest scenarios for EV and PHEV makers is the huge, quantum improvement in batteries that we all fantasize about. Imagine someone makes the BBB (Big Battery Breakthrough) and drops the price of car-compatible batteries to some absurdly low level, like $50/kWh. Call it the lithium-unicorn technology. What does Nissan do? If they immediately leap on the technology and start producing $20k Leafs with 250 miles of range, then people who own a Leaf are going to be clamoring for a cheap upgrade path, and resale prices on those older models will plummet. Plus, not all companies will get equal access to the LiUni batteries, I’d guess — one might lock it up and try to charge other companies a hefty price for it. The best scenario, from a car maker’s viewpoint, is steady and not overly swift improvement in batteries. Of course, that’s not what we want; I want a… Read more »

Keep in mind that these traditional auto makers also need to gain experience with high voltage electronics and traction motors too. This kind of vehicle is a way to build up the infrastructure to supply these components as well. Once you’ve made tens of thousands of 75kW inverters, building reliable 150kW inverters is easier.

RE: “electric range disappointing”

It’s not just range. It’s 3,400lbs, too. The i8 is lighter and road tested at ~9.7 seconds to 60mph, with its ~5.5kwh. There is a chance that all-electric acceleration in these VW Group cars will be anemic, or that users will simply realize Audi intends them to use gas as well, if they want to merge into traffic, etc (see Panamera).

9kwh cannot do the Extended Range Electric Vehicle pony trick, with BOTH decent miles AND power in all-electric mode. Should make a pretty sticker for the EPA, though. I don’t want something this amphibious. People will “get it” faster than it looks like VW will act.

Well… it’s enough for most europeans getting to and from work. Plus at least where I live it’s not that hard to get charging at many work places when they know you’re trying to go green.

Plus what people need to understand is that this is a car for the masses. It’s not a car for people wanting an EV, it’s a car for people and companies who are already looking at the regular A3 and now have the easy option for an upgrade that will give a lower TCO and some easy green cred at the same time.

I would be disappointed if this wasn’t top in the monthly EV sales globaly soon of non-China brand EV’s.

There is no Delay!!! pre-order at the end of July and Delivery in November!

Panamera does 50 miles of “blended” per EPA. Same size battery , but lighter car, maybe 20+ miles if you accelerate slowly in the etron/A3.

Mercedes may be a developing story. B-class deliveries are happening slowly, in CA, and it looks like the first batch doesn’t even have the ‘Range Extender’ feature. The tells of ‘compliance’, perhaps? 41k base, for a secondarily supplied 36kwh, in every single car, does smack of ‘unprofitable’.

We also know the plug-in and diesel versions will not offer AWD Quattro…..


It’s a rather large item to omit. Quattro is the first thing many think about with Audi’s…

Not really… they sell something like one third of their cars with all wheel drive. And the quattro system might have been impressive once upon a time but not so much anymore. And it’s not even the same system on lower end models like the A3 as on higher end Audi’s.

All wheel drive is not needed for 99% of the buyers anyway, most just get it because they can.