October 2013 Second Best Plug-In Sales Month Ever – Led By Two Unexpected Players!
Going into October, sales expectations were high – but not exceptionally high, as it was known through the inventory levels at both Nissan and Chevrolet that the LEAF-Volt combo would not be setting any records this month.
Yet October ended up being the second best month ever for plug-in sales with more than 9,500 vehicles sold…with two unexpected players, once thought to be fringe participants in the segment, leading the way.
The Toyota Prius PHV, aided by a MSRP cut of up to $4,620, translated to a industry high 2,095 plug-ins sold.
Also contributing to the strong month, the Energi tandem from Ford (Fusion Energi + C-Max Energi) along with the Focus Electric made the Detroit automaker the number 1 manufacturer of cars with plugs in October with 2,294 total electric vehicles sold.
Top 5 Monthly Sales Results To Date In The US (estimated):
- August 2013 – 11,073
- October 2013 – 9,660
- December 2012 – 8,559
- June 2013 – 8,292
- September 2013 – 8,027
Other points of interest for the month:
1st time Ford ever has been the top plug-in manufacturer
- 2nd time the Toyota Prius PHV has been the top selling plug-in (November 2012 – 1,766)
- 1st time 4 separate automakers sold at least 2,000 units in any given month (Ford, Toyota, GM, Nissan)
- 1st time 3 different models sold more than 2,000 copies in a month (Toyota Prius PHV – 2,095, Chevrolet Volt – 2,022, Nissan LEAF – 2,002)
- 1st time 5 different models sold more than 1,000 copies in a month (Ford C-Max Energi – 1,092, Ford Fusion Energi – 1,092)
- 4 models set new year highs – Toyota Prius PHV, Ford C-Max Energi, Ford Fusion Energi, Honda Accord PHV
In total, an estimated 77,449 plug-in vehicles have been sold so far in 2013, which already handily leads 2012 result of 52,581 by 23,768 or 47%.
And while we don’t expect to crest 100,000 this year without two unbelievable months to close-out the calendar, it seems all but assured for 2014.
Coming in 2014 we have the high profile additions of the BMW i3 and the Mercedes B-Class Electric Drive, as well as the national roll-out of the smart ED, and the limited offerings hitting the market from the likes of Cadillac with the ELR (just priced from $75,995) in January and BMW with the i8 (priced from $135,925) in the Spring- not too mention the continued trend of plug-in MSRPs continueing to fall as automakers get electrification costs under control.
Long story short – everything is going in the right direction for plug-in vehicles!