Observation of Electric Vehicle Industry Leads J.D. Power to List “5 Pitfalls of Going Electric”


Maybe J.D. Power Should Stick to Ranking Vacuum Cleaners

Maybe J.D. Power Should Stick to Ranking Vacuum Cleaners

J.D. Power’s latest press blurb on electric vehicle is none too pleasing to us.

Its title, “5 Pitfalls of Going Electric,” certainly shows us where this is going.

A "Respected" Source Since 1968

A “Respected” Source Since 1968

There’s not even an attempt by J.D. Power to notice all the positives associated with electric vehicles.  Instead, J.D. Power turns slight negatives into huge “pitfalls.”

Yes, we’re irked by this inaccurate message being sent out by the respected global market research company.  It’s this sort of ill-informed nonsense that continues to hold back electric vehicle adoption.

Though J.D. Power’s press release probably doesn’t deserve the next few inches of screen space, we know that you (our readers) will see how off track these “5 Pitfalls” are.

Ugh…here now are those “5 Pitfalls of Going Electric” straight from the well-respected source:


According to the J.D. Power 2012 Electric Vehicle Ownership Study, nearly half of EV buyers want to stop visiting gas pumps and eliminate gasoline expenditures from their budgets. But the data shows that electric vehicle owners paid, on average, a $10,000 premium compared with a conventional car with a gasoline engine. Unless you’re planning on keeping your vehicle for 8-10 years, you will likely not realize any cost savings by purchasing an EV.


Most electric cars are small, and the packaging of the batteries can impact both passenger room and cargo space. New technologies are in development to reduce battery size while increasing battery power and range, but for now, it simply isn’t feasible for most families to fully switch to electric.


Consumers have expressed concern about the reliability of electric cars, and some models have demonstrated reduced range in cold weather as well as reduced battery capacity as the vehicle ages. These factors may make leasing an electric car more appealing than buying one.


A fully electric car can be driven only for short distances before its owner needs to find a place to plug it in and recharge the battery. Therefore, people with predictable commutes and regular schedules are the best candidates for electric vehicle ownership.


Using a standard household power outlet, it takes a long time to recharge an electric car; usually overnight. That’s why owners frequently upgrade to a 240-volt home quick-charger, which costs about $1,500, according to the Electric Vehicle Ownership Study. Charging away from home is a concern, too, from finding a charging station to obtaining an open berth in order to hook up and recharge the vehicle.

Let the discussion floodgates open…

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12 Comments on "Observation of Electric Vehicle Industry Leads J.D. Power to List “5 Pitfalls of Going Electric”"

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I guess they are now publishing “written by interns” articles now.

Maybe JD Power and Ass’s hired John Broder, which quite frankly would offend the underpaid interns who would do a much better job any day. 😉

To be honest, most of what they say is indeed accurate. However, accurate does not always paint the whole picture. Sort of like saying an item that costs $100 costs more than a similar item priced at $99.99. Yes, it is accurate information, but from a practical standpoint there is no difference.

So to each of their 5 points, we all have counter arguments to them. For example, leasing rather than buying in order to get the cost savings right away. Some of the information is subjective, such as “A fully electric car can be driven only for short distances before its owner needs to find a place to plug it in ” What is defined as a short distance? It greatly depends on the car as to what that range is, and what is considered short to one person may be a long drive to another.

I wonder how this creative process works. Is some guy at JD Powers sitting at his desk thinking, “I should write ANOTHER article about EV cliches that have been beaten dead!”. Or do they get tasked to crank out this manure?

Oh this can be fun. 5 pitfalls to going gas (I’m sure others could improve upon these)…

price: gas cars may cost less, but watch out: most don’t get the large tax credits you’re used to. And unless you own an oil well, be ready for the cost of gas to keep rising.

size: gas tanks, exhaust systems, and large engines eat up space you thought you’d save by throwing away that battery.

reliability: gas engines have zillions more moving parts and are open to contaminants in air, oil, and gas that mandate frequent maintenance.

range: gas engines achieve better efficiency with clear highway driving instead of the surface roads and traffic that many drivers must deal with. Therefore, people with traffic-free highways just outside their doors are the best candidates for gas.

charging: be prepared to spend 5-10 minutes inhaling fumes at gas stations regularly since you won’t have the time-saving benefit of charging while you do other things (like sleep). Installing a gas pump at home may require your nest egg (and might be illegal, depending on where you live).


Well done, Gene!

Great points. Especially the price one since President Obama just tweeted yesterday about eliminating oil company subsidies. If that happens and the price of gas spikes up to where it is in Europe, EVs are going to be hot commodities.

In your reference to size, that’s absolutely true. My EV, a Mitsubishi i-MiEV, they eliminated all the ICE components and replaced them with batteries. The only intrusion into the cabin is under the driver and passenger seats. Everything else fits. (Take that, Ford Focus Electric!) Even the rear seats fold flat. (Take that, Honda Fit EV!)

Observation of Electric Vehicle Industry Leads J.D. Power to List “5 Pitfalls of Going Electric”

Where’s the fine print that reads “Paid for by OPEC and Major Integrated Oil & Gas Industry”


It’s obvious JD Powers’ survival depends on oil burning auto’s. Changing with new technology isn’t easy for some, they hold on to the old like grim death!

I’m pro electric vehicle but I’m not prepared to buy one until they have around 300 km range- consistently. I live in Toronto- so cold weather performance is a deal breaker. I think that the assessment has validity for those two points. However, price is subject to fluctuate and the prices will come down as the tech is normalized. The small car point doesn’t make sense- the imiev isn’t the only car avail anymore. Recharging your car overnight for $2.00 or less is a benefit not a detriment- and slow charging is generally better for your batteries anyways so under normal usage (aka- driving to and from work, local errands) thats a benefit and one of the main selling points (in my mind- you can now properly budget transportation costs without having to drop hundreds of dollars on gas)

Wait. You live in Toronto and you need to drive 300km on a single charge? I could understand if you lived in northern Saskatchewan. The 100km single-charge limit on my vehicle lets me get around Dallas with no problems. Why do you need 3 times that charge to get around Toronto?

Adding to Gene: (Go Gene!)
Price: My math shows that a LeafS bought in Ga.(state tax credit) and driven 12-15K a year is a free car after 5-8 years.
Size: The TeslaS is a huge car, with both hatchback versatility and a “Frunk”.
Reliability: This one is total nonsense, EVs are virtually maintenance free, needing only tires and eventually a battery, probably about when an ICE car is almost worn out.
Range: I’ll quote Ed Bagley here “EVs only have enough range for 90% of our driving” for the other 10% I’ll borrow my wife’s Prius, or rent.
Charging: My wisecrack for this one is “Sooo, you would rather stand out in the weather and handle flammable carcinogens?” Just because we are used to something doesn’t make it any less insane.