In November BMW Notes Decline Of Plug-In Electric Car Sales In U.S.

DEC 4 2018 BY MARK KANE 31

BMW needs to reinforce its plug-in offer

BMW Group noted another month of a decrease of plug-in electric car sales in the U.S. last month. In total, some 2,314 plug-ins were sold, which is 15.1% less than the 2,725 a year ago.

Plug-ins still stand for a decent 7.7% share in overall volume, but it’s clearly seen that new models or upgraded versions are needed to expand electrification further in the more and more competitive market.

“BMW Group currently offers five electrified models in the U.S., including the BMW i3, BMW i8 and i8 Roadster, BMW 530e, BMW 740e, and MINI Countryman plug-in-hybrid electric vehicle. Plug-in hybrid versions of the all-new BMW X5 and the all-new BMW 3 Series have been announced and will begin sales in the U.S. at a future date.”

BMW i + iPerformance  + MINI PHEV sales in U.S.

Categories: BMW, Sales

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31 Comments on "In November BMW Notes Decline Of Plug-In Electric Car Sales In U.S."

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BMW’s conclusion: customers don’t want electrified vehicles so we’re going to focus on pure fossil fuel vehicles instead.

Reality: customers don’t want hybrid vehicles and have switched to Tesla Model 3/S/X/

Ummm, who is switching to Model S?
Check the numbers – In the first 10 months, Model S is down a thousand units in the US.

@F150 Brian said: “Ummm, who is switching to Model S? – In the first 10 months, Model S is down a thousand units in the US.“
———-
Answer: Sales for Tesla Model 3/S/X/ *combined* is up in EV sales higher than any other car maker by a very wide margin:

INSIDEEVs Sales Score Card:

https://insideevs.com/monthly-plug-in-sales-scorecard/

“Sales for Tesla Model 3/S/X/ *combined* ”
solid goal post moving there.

@Frank said: ““Sales for Tesla Model 3/S/X/ *combined* ”” solid goal post moving there.”
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An ice cream shop that previously only sold vanilla then later starts also selling chocolate will likely see chocolate sales cannibalize some of the vanilla sales while combined vanilla and chocolate sales go up… basic economics… no “post moving” necessary.

My point is that there is really only one EV with significant gains.
I don’t think one model’s performance is enough to declare a trend.
Especially when there are several BEVs struggling to maintain sales or grow (including the Model S)

Kinda. Not a lot of PUSHING sales either. Major brands are offering EVs, just not really pushing them, it seems still on the consumer to ask.

@F150 Brian: “Ummm, who is switching to Model S? Check the numbers – In the first 10 months, Model S is down a thousand units in the US.”
———-

Apparently here are many.

Update…

Tesla Model S & X Sales Soar To Nearly 6,000 Combined:

https://insideevs.com/tesla-model-s-x-sales-soar-november-2018/

@Mil said: “BMW’s conclusion: customers don’t want electrified vehicles…Reality: customers… Reality: customers don’t want hybrid vehicles and have switched to Tesla Model 3/S/X/“
—————-

+1

BMW is daily loosing additional social media mind-share of BMW’s existing young successful customer base that are keyed into owning the best the market has to offer both for their own driving enjoyment and to make the material status statement that their personal success allows them to afford the best the market has to offer… that currently is Tesla.

https://insideevs.com/tesla-model-3-performance-converts-bmw-fan/

BMW has some serious catching up to do to compete against Tesla which for BMW’s sake hopefully will be sooner rather than later but as @Mil above pointed out BMW’s suits may interpret BMW’s declining EV sales as a weak EV market that is supply-side saturated.

I keep reading about BMW, Porsche, etc. “losing sales” to Tesla. But then I look at the actual data and both BMW and Porsche sales grew for both September and YTD 2018.

Want to know what model is way down? Prius.

BMW is doing very well in China and with SUVs. Not so well in sedans. Thinking about what you read is required.

Sedans are a disappearing specie. The fact that people bought those sedans from Tesla is only because people want to have the newest, coolest stuff on the market.
As soon as there will be other EVs in the same price range but with different body forms competing to S and 3, their sales will drop dramatically.
The biggest mistake Tesla did was going with the 3 before the Y.

That mistake of going with the TM3 before the TY is directly responsible for the Tesla’s first profitable quarter.

Brian – This article is about US sales, and so was my comment. BMW and Porsche sales are up in the US. Look at the actual data instead of jumping to incorrect conclusions.

Read the news, Ford & GM are both cutting sedans, GM sold their European sedan manufacturers after decades. Not just electrification that is changing the market.

BMW is doing just fine globally. This is only US sales. Pretty much every manufacturer who has a mix of sedans and crossovers is going through a realignment in the US as they wind down sedan sales to make room for crossovers. You’ll see total sales drop during that period, but if you look closely, profitably will stay the same and margins will grow. That’s what a healthy company looks like. You’re making a huge leap based on a conclusion you wish is true and backing it up with a poor understanding of the auto industry.

BMW sales USA:
November 2017: 28.049
November 2018: 28.330

Plug-ins tell a different story.

New volume model 3 Series yet to arrive, amazing sales didn’t slump.

BMW 3 sales USA:
November 2017: 6.181
November 2018: 3.218

all-new BMW 3 Series has been announced and will begin sales in the U.S. at a future date

BMW currently does not sell Plug-In SUVs in the US and some of there models are starting to show their age.
Nothing surprising these gaps in product lines happen. Still Tesla Fanboys will ignore everything and give all glory to Tesla.

BMWX5 xDrive 40e and the Mini Countryman SE PHEV are sold in the US.

People need better prices and 320-500km real world EPA range

Honestly, I’m not sure Tesla is in a position to survive a recession. BMW buyers are often repeat and are likely used to spending in that $50K range for a car. I see a LOT of Model 3 owners who are stepping up (many WAY up) to the Model 3. If a recession hits, BMW will likely weather that storm as it’s buyer base is sort of “used to” that price point. If Tesla’s buyers are buying Model 3s on Accord budgets (and I’m talking the “normal” mid-range Accords in the mid to upper $20s), that’s going to tank (no pun intended) during a recession. If “gas” keeps BMW’s more affordable for their buyers in the short term that’s likely a win for them. Obviously, they MUST invest for the long-term which means huge dollars in EV investment…the clock is ticking BMW.

The one company that doesn’t have a dealership network, that makes 99% of their cars to order and will soon have the $35k base model won’t survive a recession? Okay.

LMAO at the serial anti-Tesla shorters and haters desperately trying to negatively spin the fact that Tesla now dominates plug-in sales of compelling long-range BEVs.

The fact is clear that where BMW, Mercedes, Audi, etc. have to compete against Tesla’s superior BEVs and electric eco-system approach–Tesla wins those battles.

The Germans havent even introduced their volume BEV yet.

It would appear that a good chunk of comments indicate the writer thinks the US is the only place that sells cars.

How many markets are Tesla in?

Former long time BMW customer here. BMW just didn’t have what I needed – a long range EV. Tesla Model 3 = done. Haven’t looked back since September . BMW should look at trade ins for Model 3. BMW 3er is in the top. No “plug-in hybrid 3er” is going to be appealing against a Tesla Model 3. There was no comparison in my mind. BTW, i’ve Only spent $200 in electricity since Sept. and I would have spent that in 1.5 weeks in gas. Factor in warranty and maintenance and it’s a no brainer, especially if you drive a lot. I’m far from the only one doing this analysis. And it’s damn fun to drive to boot! Easy choice.

If you drive a lot, how do you keep juiced up? Guessing no cross-country treks…