Norway Plug-in Vehicles Sales Surge To Record 42% Market Share In June


All hail the all-electric car, as BEVs take over the Norwegian market in June.

Norway once again has raised the bar for plug-in car sales, setting several new all-time records last month.

Tesla Model X

Amazingly, new passenger BEVs (all-electrics) and PHEVs (plug-in hybrids) registrations combined to account for a whopping 42.2% of the market!

In total, 6,011 new BEVs, PHEVs (and a few FCVs) were registered last month (up some 65%).

The driving force behind the new record was doubling of sales for the all-electric vehicles over a year ago – thanks mostly to the updated VW e-Golf, Tesla Model X and also the new Renault ZOE and Ampera-E.

  • BEVs (3,946 – up 107%, good for 27.7% market share) + 579 used and 69 vans (58 new and 11 used)
  • PHEVs (2,063 – up 18.6%, good for 14.5% market share)
  • FCVs (2)

We don’t yet have full model ranks for June, but results of the top 15 or so models are known:

  • VW e-Golf: 874 (1st overall)
  • Tesla Model X: 609 (2nd overall)
  • Renault ZOE: 428 (3rd)
  • BMW i3: 420 (4th)
  • Opel Ampera E: 389 (6th)
  • Nissan LEAF: 384 (7th)
  • Tesla Model S: 242 (16th)

New plug-in passenger car registrations in Norway – June 2017

Additionally, another new type of record was set in June in Norway,  the electrified car market share was higher than conventional diesel cars and conventional gasoline cars combined.

Put another way, plug-ins paired with conventional hybrids took a 52.7% market share in June.

New plug-in passenger car registrations in Norway – June 2017

Category: Sales


32 responses to "Norway Plug-in Vehicles Sales Surge To Record 42% Market Share In June"
  1. Another Euro point of view says:

    Why is eGolf always doing so good in Norway ? (as compared to other markets). Any Norwegian here who could explain ?

    1. Ken says:

      Norwegian here.

      It is a bit hard to say, but Volkswagen (and especially the Golf) has always done very well in Norway. It has become kind of a people’s favorite. This is the way it has been basically from the introduction of the Golf back in the 70’s and up until now.

      German cars have been viewed as robust and high in quality, whilst other European cars have been seen as having lower quality.

      This combination of the VW Golf being a peoples favorite and it now being electrified probably makes this e-Golf model reach a larger audience than just the “tech savvy”. I think alot of “normal” buyers now – that would normally be in the market for a new Golf – are considering the e-Golf because electrical vehicles are becoming mainstream – not just for the tech savvy anymore.

      Personally I hoped that the Renault Zoe would do even better than it is. But this car is suffering from two main problems :
      – Renault having a low quality reputation in Norway
      – The Zoe not having DC fast charging.

      1. Cavaron says:

        And the Zoe has a bad isolation against the cold. I drive the Zoe in Germany and i get very cold feet even in our mild winter times. Also I heard the AC in Norway is a bit strange (like two nets with different hertz?) and Zoe can’t always fully use its fast AC charger. Thats better in Germany, 22kW AC almost everywhere, and 43kW an most fastchargers.

        A friend of mine is a driving teacher and his school always buys Golfs because if you want to spent much time in the car, you want it to be well done (just speaking about the interior and comfort, not the manipulated motors – I’m ashamed for VW in that regard… deeply…).

        1. Michal Kaut says:

          In Norway, there is only a couple (literally) of quick chargers with 43kW AC, the vast majority has 50kW DC (Chademo and CCS) and 22kW AC.

        2. john doe says:

          The AC in Norway is not strange – BUT it is the main reason why the Renault Zoe did not sell well in the beginning (due to the design of the internal Chamelion charger in the Zoe).

          In Norway the Hz is the same, and the voltage (basically 50Hz and 230V).
          There are two main electrical systems IT (isolated terra) which is basically a system where the transformers 0 point is not grounded (but is protected by an arch gap between ground and 0 point).
          This is the most common system in Norway and is compulsory in hospitals (due to safety, to ensure electrisity to machines even if one machine fails due to a ground error of some kind). It is a 230V system.
          Three wires, brown, blue and protective earth that is Yellow/green.
          So if you need 400V, you need a transformer in the house.

          The TN (terra neutral)is a growing system in Norway (and is the same as most of Europe).
          It is basically a 400V system.
          Each cable has 4-5 wires. Black, brown, blue, white and yellow/green. Can use thinner cables compared to a IT power system.
          It supplies 230V to most of the house – but can also deliver 400V. 230V x √3 = 400V

      2. Peter says:

        Totally agree and I am from Sweden. We need Bolt here would be a great success.

        Zoe could do ok if they fixed DC charging. But maybe there construction would run to hot ?

      3. benben says:

        volkswagen are favourite cars in norway because they are farmers.never seen more boring ugly design than a VW….citroen is much more avant garde and aesthetic !

        1. john doe says:

          🙂 You have clearly NOT been to Norway.

          There are probably no country in Europe that has less area covered by farms then Norway.
          Apart from Iceland and Faroe islands..

          Just to compare:

          Norway 2,2% (I learned in School it was 3%)
          Denmark 59%
          Chech Republic 42%
          Romania 41%
          Serbia 41%
          Poland 37,5%
          Germany 34,7%
          Italy 31,4%
          Spain 34%
          Netherlands 30,9%
          And so on. Link:

          I’m sure we have out share of farmers too, but they are mostly hobby farmers. People who own two horses, and some chickens are considered farmers even though the “farm” is small and they ride horses for fun and like eggs from free range chickens.
          We also have some people who have sheeps in the mountains or in the forest. . and they are all so surprised when a wolf or a bear eat them. . . that must be the equivalent of a microwave TV dinner for a predator.
          I had an uncle who had a cabin by a lake, in a fairly large forest (free of predators) who bought sheeps to keep the vegetation down. Even he was considered a farmer. The sheeps was just living lawn mowers.

          But rest asure you’re not the only one who does not know the geography of Norway.
          For some it cost more..
          A German company won a 4 billion Nkr contract to build a highway.
          They started to ship in land moving equipment from Germany. They thought they could just cut down some trees and dig the sand and dirt away, and maybe build a few bridges.
          Then they discovered that even though the forest looks green and all – huge areas of it lived in a 5-30cm dirt layer ontop of solid bedrock.
          They had to send most of the equipment home, and order more equipment to drill and blast their way. . . all the way. They lost about a billion Nkr on that deal.
          I bet the geologist in that company got fired. They must have looked at the are on maps and photos from the air.

          Back to the VW sales in Norway..
          It boils down to car prices that is and has always been very expensive.
          When cars are very expensive people tend to take more care of their cars, and keep them for many years. That is why the longest lasting cars like Volvo (21 years) and Mercedes (20 years) were considered quality cars.
          VW was pretty good on this list as well. Every car magasines and newspaper used to write about this statistic.
          In general people knew the Japanese cars was reliable, but after a certain period they died due to rust.
          People knew that French cars (and Italian) cars used to have more problems AND they started to rust pretty quickly. Keep in mind that in France and Italy those cars would drive in a better climate AND would be scrapped sooner before the went to hell, killed by rust and bad components.
          I remember an owner of a Fiat Uno wrote the following about his car in a magasine: a rolling hell of a study in rust.
          Cars like the Simca Horizon was famous for being among the most shitty car sold EVER

          Together with a model or two from Lada.
          They both used to last 5-7 years before being scrapped. Compared to most othere cars that was really bad. That was 1/3 to 2/3 of the lifetime one could expect from VW.
          British cars was either expensive or kind of shitty with electrical problems, and more expensive to repair then the German onces.
          Mercedes, BMW, Audi and VW was considered better. VW was clearly the cheaper of these (keep in mind that the taxes was (and is) high.
          A Porche Boxter cost about the same in Germany as a VW Golf in Norway, if it has some extras.
          The average Golf had a 1,3 liter engine. It had a light construction (keep in mind taxes on car weight too), and was a very simple car which used to be fairly reliable, and fairly easy to maintain – so it would have to become popular. They had no extra equipment that could fail. 4 wheels, seats and a stearing wheel. No AC, no electric windows, manual transmission and so on.

          I never liked VW, until the Golf 4 or 5. Can’t remember. I was surprised to see how well the interior quality felt, and the handling was good. I have only owned a VW Transporter (T4) which I’m going to scrap this year. It’s like 24 years old. But I used to spend one week of my summer holiday every year (the last 6-7 years)to change parts, add rust protection and so on. The car in itself is not super – but it has some quality and some parts that is simple and just works. Other then that the posistion of the glow plugs is chosed by a sadist MF. Due to the limmited space around the engine and front suspension, I have cursed at the designers and VW in general more then once.
          It was load, bad sound insulation, old diesel with no turbo (and to those that complain about the 148hp motor in the new Leaf.. the VW Transporter had like 67.. in a car of that size. So in hills I had to shift down one, two or three gears down to get up the hill.

          1. Nick says:


            Thanks for the detailed comment and history. Longer and more detailed than many articles here. 🙂

            You should consider becoming a contributor.

      4. benben says:

        “Personally I hoped that the Renault Zoe would do even better than it is. But this car is suffering from two main problems :
        – Renault having a low quality reputation in Norway”

        the new renault megane 4 and the new peugeot 308/ are as good as the golf ! scandinavian people have to change their opinions ! stop saying french cars are rotten and bas its wrong stop with this stupid mindledd CLICHés thanks

        1. MAM says:

          you really think they are going to change their perception by bullying them? French cars have a bad reputation all over the world.. period.

        2. john doe says:

          In Norway we have a saying( badly translated to): a bad reputation is owned for ever.

          People keep remembering problem cars, and car stories from the 1970s and the 1980s.
          Especially since the cars were so expensive – and you had to have it for a long time.

          Citroen have several nice models, and I like the DS. I’m sure they are good now. But people choose safety still. Even though Renault have some models that have better test scores regarding then VW for example.
          Personally I will not buy a new car due to the taxes. I feel like I get ripped off – so I spend my money on travelling and other stuff.
          We drive several Peugeots at work, and there have been no problems with them what so ever.
          On the older Opel models on the other hand, we’ve experienced some. Not many, just sprins that break, and the wheel alignment have changed om several of them.

          Right now there are many that is not happy about VW. Unlike the US which bitch and moan about the diesel scandal – that is not the case in Norway.
          The main problem is with problems with dual mass flywheels, EGR valves and other stuff that cost a lot to fix – and that happen too often on newer models.
          I know many that used to drive VW Transporters, but have chosed Mercedes vans due to quality.
          Many bought Renault Trafic, but that had problems with transmission on a LOT of the cars. I would never choose one of these (used) – but I think the new model is much better. To place a transmission from a Laguna in a much heavier van was not a good idea.
          I bought a used Ford Transit this time. Not sure how smart that was either. But Mercedes it too expensive.
          I want a van like the Mercedes Sprinter og Ford Transit, or FIAT Ducato or Renault Master with an electric motor and an OK range.

          A 8-10 year old VW Transporter cost more then a new BMW 3 series in Germany.
          So when you buy a car, and plan to keep it for a while – it better have good quality.

          Norway used to drive the oldest cars in Europe, only beaten by Albania.
          That may have changed with the introduction of cheaper EVs..

    2. Michal Kaut says:

      I live in Norway and I am waiting for my e-Golf (currently driving C-Zero), so I can try to explain.
      Basically, at the moment, the new e-Golf seems the most practical option:
      – Zoe does not have DC quick charging, so I would not even consider it. (Norway is full of DC charging stations.) Moreover, Zoe had from the start problems with Norwegian IT power net – though this should be sorted now.
      – Ioniq looks nice, but it can take any load on the roof (we have two kayaks), does not have an app…
      – I did not like Kia, it’s too much of a brick. Also no app.
      – The 30kW Leaf is OK, but e-Golf is a more modern car .. and I did not want to wait for the yet-to-be-announced new Leaf. In addition, it does not take load on the roof either.
      – The i3 is just too weird, and more expensive than the e-Golf.
      – Finally, Ampera-E (aka. Bolt) looks nice, but when I ordered the e-Golf in spring, the expected delivery was autumn 2018.

      Moreover, the e-Golf has some practical features like the possibility to fold down the middle seat, to get place for long items such as skis..
      The one major drawback is no towing possibility, but for that I would have to wait for Tesla 3 – and that could be a long wait…

      So, from my point of view, I would rather ask why is it that the e-Golf does not do better elsewhere.
      (For example, I do not get why Zoe leads so clearly in Europe, since it lacks DC charging.)

      1. Filipe says:

        ZOE leads because it’s utterly cheaper than the e-Golf. In Portugal, for example, an e-Golf costs around 45k, as long as the ZOE costs around 30k. Here, 15k is a LOT of money :/

      2. Brave Lil' Toaster says:

        Does the e-Golf’s heated windshield play into it at all? I know from driving my 2012 Leaf in Vancouver’s cold-and-damp winters, that windshield fogging is a pain in the butt even when you don’t actually need the heater to stay warm, and the heated seats do a good enough job at the latter part much of the time anyway.

        Just that feature alone is nudging me towards an e-Golf for my next (used) car. I’ll be doing plenty of test driving when it comes time though. 😉

    3. zzzzzzzzzz says:

      There are over 30 million Golfs, most of them in Europe (maybe less in Southern Europe). And it still was most sold car in Europe in 2016 despite dieselgate.

  2. Brian says:

    In Three years Diesel went from 55% to 25%? those pump stations better start putting in 150kw charging stations like yesterday!!

  3. Margolis says:

    VW in Norway have a markedshare of about 15% for over 10 years now. That markedshare is higher than in Germany and is only rivaled by Austria. One of the reasons for that is the fake european Co2 emissions regulation, and Norwegian Co2 taxes on diesel cars. Since 2007 diesel was favoured by the goverment since it had lower Co2 emissions. Its important to say that it holds still true to this day, that diesel cars still have less tax than petrol counterparts. Tho’ PHEV’s are tax free for the most part. Regular Non-plug hybrids have a higher tax than regular petrol now because of weight tax.(Norwegian car tax system is based on Curb Weight and Co2 emissions. Formally there was also a HP/KW tax on cars so Norway have had a “Norwegian” version of regular engines that were downgraded for less import tax untill the end of 2016).

    Simplified: Regular Golf’s have been a top seller for years. Resell value have also been above average for Golfs. That goes for the same on eGolf.

  4. Casimir says:

    How is it doing Toyota Mirai in Europe? Anyone has some informations?

    1. Mikael says:

      I do… the Mirai has sold a stunning 28(!) vehicles in Europe this year up until May.
      Holding an impressive 34,6% of the European FCEV car market.

      3 of them in Norway (a 200%! increase YoY 😉 ). Where the outstanding leader is the Hyundai ix35 with an amazing 14 vehicles sold.

      1. buu says:

        How much Mirai cost in Norway? Assuming there is no extra subsidies…

        1. Margolis says:

          Only leasing as I can see now; Lease buyinn 7744USD and 583 USD per month for three years.

          1. buu says:

            Thanks, seems for 3 year lease price you purchase base Ioniq…

  5. Another Euro point of view says:

    To all providing explanation about success of eGolf in Norway (my question above).

    Thank you.

  6. David Murray says:

    Interesting how the i3 sold almost as many in the small country of norway as it did the whole USA.

  7. Seuthès says:

    If Opel could have more Ampera-e, I’m sure that they would lead the BEV.
    I hope that Peugeot will take more seriuosly the BEV for the futur.
    The Zoé 40 needs DC fast charge at least. The AC is not efficient enough, and I hope Renault will adopt the CCS for the Zoé II.

    1. Mr. M says:

      Why is AC charging with above 90% efficiency not efficent enough?

      The efficiency of the zoe charter drops drastical if you slow charge it, but fast charging is ok.

      1. Seuthès says:

        Sory to desapoint you, but even at 22kW, the Zoé can’t even reach 85% of efficiency.
        And for the 43kW, I tested it with a friend on 3 chargers, it’s fail the 3 times. And the motor was very hot.
        Renault have to use DC charging for more than 25kW in the futur. They can continu to use the Cameleon charger for 22kW or less, beside the DC 50kW+.

  8. Bob Nan says:

    Bravo Norway. Seems this is an all time record and they should be able to maintain this by grabbing some Model-3. 100% increase in BEV is really great.

  9. JayTee says:

    Does Norway offer any subsidies for EV’s? That would be good to know.

    1. Mr. M says:

      Yes reduced taxes.

      1. Mr. T says:

        And 0.03 € per kWh.