Plug-In EV Sales In Norway Up 48% In October, Overall Market Share at 43%

NOV 8 2017 BY MARK KANE 41

New plug-in passenger car registrations in Norway – October 2017

In October, a strong 5,351 new plug-in vehicles were registered in Norway, which was up 48% year-over-year.

New Volkswagen e-Golf registrations in Norway – October 2017

That result translated into a market share of roughly 43%, compared to 30.4% year ago.

  • BEVs 2,659 (up 43.2%%, good for a 21.3% market share) + 1,002 ‘used’ plug-ins + 102 vans (62 new and 40 used) + 6 FCV
  • PHEVs 2,692 (up 55.6%, good for 21.6% market share)

As part of those numbers, plug-in hybrids set a new sales record for the third month in a row, and also set a new market share record during October.

The top selling plug-in model was again the Volkswagen e-Golf, setting a new personal best of 1,146 deliveries, which was more than fifth of total electrified segment for Norway during the month.

If we check the best selling vehicle ranks after 10 months in Norway (straight ICE and plug-ins), the data shows some interesting findings:

1. Volkswagen Golf10,383 total (including 7,794 or 75% plug-ins – 5,699 e-Golf and 2,085 Golf GTE)
2. BMW i3 – 4,166
3. Volkswagen Passat – 3,349 total (including 2,859 or 72% plug-in GTE)
4. Toyota Rav4 – 3,824 total
5. Toyota Yaris – 3,543 total
6. Mitsubishi Outlander – 3,335 total (including 3,150 or 94.5% plug-in)
7. Nissan LEAF – 3,180 total
8. Toyota C-HR – 3,118 total
9. Skoda Octavia – 2,928 total
10. Toyota Auris –2,858 total

The Tesla Model X – sits #11 with 2,824 registrations, and has so far outpaced the Model S – which finds itself in 12th with 2,185 registrations.  The Renault ZOE sits 17th with 1,898 deliveries.

New plug-in passenger car registrations in Norway – October 2017

Categories: Sales, Volkswagen

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41 Comments on "Plug-In EV Sales In Norway Up 48% In October, Overall Market Share at 43%"

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Another Euro point of view

Very different consumers behavior between north and south of Europe. In South of Europe the Zoe wins, up north Zoe is not even close to VW eGolf and BMWI3.

It can get very cold in Zoe (bad insulation), even with the winter package, which they offer in nothern europe. There is a video from Tesla Bjoern Nyland where he practically frezes his bottom off in Zoe.
Also Zoes charging speed is very dependant on temperature. If you don’t drive it for 24h and leave it outside in winter, it can’t charge with the full 43kW. It’s then more like 7kW…

ZOE no longer comes with 43 kW onboard charger. And most of the type 2 points (usually co-located with DCFC) are anyway 32A 22 kW. But precisely because the charging speed is restricted by the charger and not the pack, I doubt very much it’s speed depends much on temperature – which mainly affects the pack internal resistance. It’s simply always much too slow to be useful. I think the ZOE does relatively poorly in Norway because it lacks DCFC. In a relatively mature EV market with decent charging infrastructure in most of the country this really matters. The ZE40 in particular seems pointless. You must pay a lot more to get that big battery but still can’t use it on long trips since it has no fast charging… In addition, Renault is a pretty weak brand in Norway, with a reputation for poor quality and bad dealerships. Opel has a well deserved bad reputation to for bad dealerships, but “everyone and their grandmother” still wanted the Ampera-e, that they can’t get but which does have DCFC… It’s a travesty that the PHEVs have made such huge progress – they are taking share from BEVs at least as much as… Read more »

“…I doubt very much it’s speed depends much on temperature…”

Erm, I’m owning a Zoe since 2014 and I experience that in every winter. A cold battery won’t allow you to charge with more than 7kW. Tesla Bjoern also mentions that in his video.

And yes, for a short periode of time it looked like Renault was phasing out the 43kW charger, but since a few months ago you actually can order the Zoe 40 with 43kW AC quick charge.

The charge speed also falls significantly on my 2013 Leaf (no battery heater). In extreme cold I can only charge at slightly above 30kW on the 50kW DC fast chargers.

Hopefully, cars with the winter package (battery heaters) doesn’t have this problem.

Since Norway is not part of the EU Renault does not get EU emissions credits for selling their and some beleive that is partialy why Zoe sales are so low…
The bigger reason is porbably that Norway is a bigger market for ICE BMWs and VWs and a small one for Renault and that just continues with the EV market…
In southeren Europe Renault is a much bigger brand for ICE sales and that also continues with EV sales…

It’s possible, but Renault seems to price the ZOE just as competitively in Norway as elsewhere, and are advertising the car actively – especially the useless ZE40 which has the stupid combination of a big pack and no fast charging. The big pack makes it worse as a city car (it adds weight, but mainly cost) and without fast charging you still can’t use it to go on long trips or to your winter cabin. I truly don’t understand Renault’s line of thinking here. DCFC means you plug the external charger, with all the expensive power electronics, pretty much straight into the pack. Therefore it’s VERY cheap to implement. The 22 kW onboard charger is still a good call. It doesn’t cost much more than a single phase 32A 6.6-7.2 kW one would, and is great for those who live in houses with TN networks. But 85% of houses in Norway have IP network, and thus can’t use it at more than 6.6 kW anyway. 🙂 The big mistake, whether in Norway or elsewhere, is to think a good AC charger replaces fast charging. It simply doesn’t. Even buyers in markets with little infrastructure in place ought to shy it,… Read more »

I don’t get how a 3-phase 22kW charger doesn’t cost much more than a single-phase 7kW charger. Surely it just contains 3 single-phase 7kW chargers, no?

It seems like it would cost a lot more. Could be worth it, but it would cost a lot more.

For anyone who cares what a TN network is:

What is an IP network? IT maybe?

‘Older homes in Norway uses the IT system while newer homes use TN-C-S.’

There is basically nothing in an EV charger. It’s electronics for $50 at most.

The big question is why they are so overpriced. A 3-phase 22 kW charger will drop down to $100-200 within a few years when volume goes up and competition bring the prices down.

We’re not talking about an EVSE here (the thing on the wall), but the actual onboard charger. There is quite a bit in a charger.

My bad. No the charger in the car is a whole other thing.

Looking at the “used” EV segment mainly used for circumventing EU emission laws, the numbers are insanly high (>1000) in October and September. Used to be ~500-600 per month before, mostly Kia Soul. The Zoe was selling in the range of several 100 every month. Now since two months, the Zoe numbers are tanking and the “Used” segment is way up…
I conclude that is where to find them now…

Lot’s of reasons for that:
– the Zoe being a bit smaller car than most competitors
– Renault is a small brand in Norway
– the Zoe is an ageing car design
– 2/3ds of Norwegian homes have an electric utility connection that is incompatible with the Zoe (Renault mitigates this by including home wall chargers to all buyers, and transformers for the 2/3 that needs it – but still, the Zoe is the only car that cannot be charged everywhere).
– Renault therefor sold very few Zoe’s before the new 40kWh battery was launched, and even though the range is now top notsch, people feel this is an old car.

I live in Vancouver, and personally I want an e-Golf purely for their heated windshield.

I’m not sure how this translates into the weather in Norway, but the fact is that especially when it’s cold and rainy here, the inside of the windows fog up *fast* in my Nissan Leaf. The process of heating an element to heat up air to blow over the windshield takes a lot of energy out of the battery, and it’s something I prefer not to do the entire time I’m driving.

That could certainly explain why the e-Golf is so popular, especially around Oslo. That, and their fondness for German cars in general. But maybe I’m thinking too pragmatically, and it’s more about the latter.

It is now easier to reach 100%

2018 to 2019, 2% to 4%, CARB state compliance is “100%”, right there. Perhaps more, when folks understand better why electric car drivers generally don’t go back to ICE.

It would be interesting to see how an abundantly available, fairly priced, Ampera-e would do.

Also, does Ford not sell cars in Norway?

Ford sells cars in Norway along with the BEV version of the Focus…

Obviously the Ampre E would sell very well and their were many orders for it…
But GM is no longer in the business of sellin cars in the EU and PSA did not do their job correctly egotating price of cars and guarenteed quanties when they bought Opel…

I think it’s more appropriate to say Ford offers the Focus Electric in Norway. Very few buy them. Each of the triplets (Mitsubishi i-MiEV, Citröen C-zero, Peugeot iOn), the Mercedes-Benz B-class Electric, Tesla X and S, and even Riva, Buddy and Think are considerably more common sights on the road than the FFE!

And with good reason if you ask me. A worse compliance car is difficult to think of among BEVs.

I was thinking more the Fusion Energi, or C-Max Energi.

No plug-ins are offered except the crappy compliance ICE convert called Focus EV.

Ford is selling the fusion PHEV under the name of Mondeo, and it is also the cheapest Mondeo available (by 20.000NOK / $2.000).

Really? I did not know that and why isn’t it selling then?

It is not even on Ford’s Norwegian web page as far as I can tell.

Got any more info?

It’s the 9th best selling brand in Norway with 4,3% of sales (and dropping).

They have no models in the top 20 general ranking and no model in the top 30 plug-in rakning.

Ford sells car based on a cheap price and decent reliability. But the Focus EV is not much cheaper than other options and is not that competitive among the Norwegian options.

Ford has nothing to offer for a rich and progressive country like Norway.


Norway has an unusuallly large EV adoption because of very generous government incentives.

You can’t really compare to other nations. Because this isn’t really consumer driven but incentive driven.

As for the eGolf being the top seller? Again… junk news! other parts of the world have be extremely short on eGolf supply. Myself, I have to wait 9 months for my eGolf. I suspect that VW, in an effort to capture headlines and capitalize on Norways incentives are diverting eGolfs that would normally go to other markets, to Norway instead. I mean, they sold 10,000 eGolfs in Norway and Canada, for example, has an allocation of only 250 for all of 2017. Half of which haven’t even been delivered since deliveries started in June 2017. So one has to wonder where are the 205 Canadian eGolfs and why were 10,000 eGolfs shipped to Norway instead?

VW sells lots of eGolfs in Norway and the EU because that is a prime market for them while the US is a second or even third teir market for VW…
VW does not offer the majority of their vehicles for sale in the US that it sells in the rest of the world…

Tesla sells somewhat quartely with big number in Norway last month did you acuse them of looking for headlines??

And a newsflash… VW is the number one selling ICE brand in Norway and has been for a long long time are they just looking for headlines??

So your argument is that this is junk news not because any of it is inaccurate, but because you think it’s irrelevant..? Norway is a small market. And you’re definitely right about the reasons for EV adoption. In Norway, regulators have seen to it that it is profitable for the individual to choose a vehicle that it’s profitable for society to have people choose. And regulators elsewhere are coming in drives to learn. Norway is relevant because it demonstrates that it’s possible to have people choose EVs and make it work. Adding or removing taxes does not in itself affect the wealth of a nation – only how taxes affect choices and behaviour changes that. When Norway decided to exempt EVs from the otherwise very high taxes on cars this obviously means less tax take for the government. But this is perfectly balanced in the *national* as opposed to public books by the private sector no longer having to pay that tax. In other words, it’s a *transfer* of wealth from public to private, not a loss. And because EVs use only a third as much energy in their lifetime as conventional cars, and pollute less, the nation ends up… Read more »

Compare this to the US where we subsidize pollution industries to have greater profit and free from pollution regulations, that someone else always has to either clean up or actually get sick and die from.

Policies that are good for the citizen are better than policies that benefit the pollution industry, because their biggest product is pollution

“Very generous government incentives”. I don’t think you fully understand what Norway’s “incentives” are, if you call them that. See, instead of doing a rebate kind of thing for a particular type of car, where they give you money back after buying, the Norwegian government *severely punishes you* for *not* buying the car they would prefer you to buy. This results in a scheme where buying a purely gas-powered Passat or Toureg means you pay twice as much for the car than you would outside of Norway. The taxes you pay on these cars is literally 100% or more. This tax simply goes away on EVs. That’s not a rebate, you just don’t pay the tax. At all. And coincidentally, since this is a taxation scheme based on the vehicle’s emissions that started well before 2011, it wasn’t even designed to promote EVs in particular. Instead, it became “Oh, you want to sell emissions-free cars here? We won’t punish the buyer for that.” The end result is that when you walk onto a car lot in Norway, you see a gas-powered Golf with a sticker price slightly more than an e-Golf. They don’t charge taxes after the point of sale… Read more »

@Mark Kane – Do you know the overall (cumulative) percentage of EVs registered in Norway vs ICE cars? I.E., total # of cars registered in Norway and what fraction of them are ICE and what fraction are Hybrid or EV?

Mark has part of your Q in the article…
BEVs 2,659 good for a 21.3% market share
PHEVs 2,692 good for 21.6% market share


I belive the fleet share is now about 4% (BEVs – nobody really counts PHEVs here as they are rightfully regarded as hybrids, not electric cars).

So it takes time to move the needle! I like to illustrate this by pointing out that if every single car sold from now on is a BEV, it’ll still be twenty years before 95% of the fleet is. At 20% share, if you hold that constant, it’ll take as long to get to 19% or so of the fleet!

People very often neglect this important aspect when discussing EV policy. For instance, they use worst-case energy mixes based on regional data to calculate lifetime emissions from EVs even though the energy mix is very rapidly improving, especially in the places where it is worst. This is yet another point of difference for Norway because virtually all electricity is from hydro and thus CO2 free. In other words this line of argument have been unavailable to those who wish to obstruct EVs.

Thanks Terawatt. Yep, long way to go. But at least they are on the road and moving. Another 5 yrs of this and they will start to make a dent in gasoline sales.

Mitsubishi Outlander – 3,335 total (including 3,150 or 94.5% plug-in)
What 185 people decided against the plug-in version?

LOL! We have our share of anti-EV fantastics as well! People who are, somewhat understandably, annoyed that their better-off neighbor got a tax-free Tesla X (a similar gasmobile would cost twice as much and most of it would be taxes!) while they must pay far more for the diesel they bought, taking the environmental advice of the time, twelve years ago!

No system is perfect. And everyone agrees ours is temporary. But there’s also broad agreement that the polluter should pay. EVs will eventually be taxed, but not as much as more damaging cars, and hopefully not before they can continue to win share despite the taxes.

Any Ampera-e sales in Norway in October?

25 this month, YTD of 958

Thanks Jay! Figured it’d be a small amount with the inventory cap and all.

e-Golf is a brilliant car, so nice to drive. Not surprised it’s number one.

…and it basically is the only affordable, high quality BEV that actually is somewhat available right now.

Will be very interesting to see market stats starting feb 2018, when the Leaf is back on the market.

Test drove the new Leaf, just like the old one, doesn’t feel as sharp and the rear suspension is still a crappy torsion beam. Also interior is not as nice, infotainment screen and driver display are tiny compared to the Golf. Also subjective, but I like how VW has designs that are simple and elegant. Japanese car makers try too hard to add needless design features. While it’s nice that Nissan updated the Leaf (it’s the same platform as the previous Leaf), it’s hard for customers used to a more premium offering to switch to a lower end vehicle. At least this is the case in Norway and Switzerland where the Golf has been the number one selling car for ages. Also while they may add a 60 kWh battery, VW will also have something with decent range in 2019 even though US readers believe no one except for gm and Nissan will survive the EV transition.