Norway BEV Sales At 18% Market Share

MAR 27 2015 BY MARK KANE 28

Number of registrations of new plug-in cars in Norway – February 2015 (Source: EV Sales Blog)

Number of registrations of new plug-in cars in Norway – February 2015 (Source: EV Sales Blog)

New battery electric car registrations in Norway stood at 18% market share in February (1,919), while an additional 1.9% came from plug-in hybrids (211). In total, plug-in market reached 19.9% – 2,130.

There were 30 new electric vans registered and 277 used-imported electric cars.

The big winner is Volkswagen e-Golf, which had 839 (7.9% market share!) registrations according to the EV Sales Blog! That would be 70% of all Golfs registered.

Far below the Golf we find the Tesla Model S with 321 registrations (3% market share) and Nissan LEAF with 247 (2.3% market share).

Tesla probably will improve with P85D deliveries, though LEAF is struggling. Where are those months when Nissan sold over 600 or 700? Average monthly LEAF sales for 2014 was 400, but Volkswagen is now eating part of Nissan’s pie.

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28 Comments on "Norway BEV Sales At 18% Market Share"

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Yup. As I’ve been saying for nearly a year now… The longer Nissan chooses to sit on its hands and offer no Gen 1 range improvements, the more its sales will suffer, including the crucial element of customer loyalty.

According to EV sales blog, in Europe as a whole Leaf came in 4th in February, the lowest it’s ever been. Imagine where it will be in 15 months, if all they offer in the meantime is the same old 84-mile version.

We have a 2011 Leaf and have NO loyalty to Nissan. For a long time the Leaf was the only affordable BEV. Glad to see that VW is finally eating Nissan’s lunch. But I agree the Leaf needs upgrades and improvements and Nissan needs to do a better job standing behind their defective battery packs. GO VW BMW, TESLA.

The Leaf has already a longer range than the e-Golf, why should Nissan be in a hurry to change anything?

Obviously they need to do some changes since they are losing market shares.
It’s basically the same range but the e-Golf is a better car and VW a better brand.

So they need to do something if they don’t want to drop further down the charts.

A second gen. with twice the battery capacity would be one way to get the edge back on the competition.

Don’t draw conclusions too early, after just one or two months. We’ll see if the sales of the e-Golf hold up, relative to the LEAF. Many pre-orders for the e-Golf are being fulfilled now.

I’m not up on the e-golf but it says here that the e-golf has a longer range than the Leaf. This may be a difference in testing standards I don’t know. The range of the Leaf assumes a new battery which degrades faster than any other EV manufacturers. So yes IMHO Nissan needs to up their battery offering by a bunch because the other guys are getting a better product to market.

After checking a newer source the E-Golf has a 83 mile range and the Leaf at 84 miles. 1 little mile is nothing to talk.

I’m really starting to get angry at Nissan and Mitsubishi at how it’s been almost six years and none of their crappy electric cars have had a range upgrade.

The good news out of this why should I pay $30,000 for a new low range 80 mile range EV when I can get the same thing used for $8,000?

That is the secret as to why Nissan Leaf and Mitsubishi i-miev sales are falling like a cinder block.

I agree. OK, they did do a lot of work to cut the price a bit and improve the battery quality.

But the range has not increased at all. That is not OK. Look, even if you are going to charge more for it, build a longer range version and charge more.

I wonder what market share would be once the 120-200mile affordable EVs come out in 2017-2018. Maybe near 50%

EV sales figures for Norway for period March 1st to March 26th are yet available on the net but not for all car models.

As follows:

Tesla Model S: 920
Leaf: 421
VW Egolf: 840
VW EUP: 173

If someone has a good source for monthly EV sales in the UK it would be very welcome. Seems specifically hard to get those figures.

The SMMT ( Society of Motor Manufacturers and Traders) has them:

Thanks !

Automaker could sell in Norway alone enough long range electric cars to justify the production. Good and compelling EV that is somewhat less luxorious than Tesla Models S, could sell 1000-2000 cars per month in Norway. To stubbornely not to offer such compelling electric cars, will be remembered as the most foolish investment decisions in history!

Of course similar epic failure will be how electric utility companies failed to prepare to extremely rapid renewable energy revolution.

Yes but EV high sales in Norway are somewhat fragile as based on a tax exemption (tax is based on carbon footprint). Moreover this exemption is granted to a limited number. Currently 50,000. Total EV sales in Norway is now reaching about 49,000 so this exemption will be very soon re-discussed (May 2015) and probably reconducted but maybe in a different form (not as favorable to EV’s as it currently is). Hard to plan production on politics.

Norway has desided to go 100 % renewable energy by 2050. Therefore it is very likely that they continue selling electric cars tax free. After all, the reason why there is a carbon tax on ICE cars is that they emit carbon dioxide. Therefore it does not make sense to put a carbon tax on cars that are running on 100 % renewable energy.

Of course other benefits such as right to drive on buslane, will probably be discontinued. But free public charging will remain.

They could make the program more sustainable by cutting back on the bus lanes and free tolls along with free ferry rides. But still keep everything else.

At the current pace the 50k cap for the incentives will be reached in April.

Also notice that with a total registered fleet of about 2.5 million cars, Norway will simultaneously reach a milestone 2% PEV penetration, and just a year ago had reached a penetration of 1 out of 100 registered cars was a plug-in!!! Impressive.

I drive a 2011 Leaf not because it is a great car, but because there is nothing else. If someone came up with an affordable alternative to the Leaf I would be all over it.

Now that the Kia Soul EV is out I am considering trading in my Leaf

Your 2011 leaf is not worth much money and the kia is not much of an upgrade i would wait for the 120-200 mile BEVs to come out.

If they came out with a aftermarket battery pack that had 150 miles of range that I could put into a leaf or a i-miev I would try it.

same for me.

Same with us. We bought our 2011 Leaf because there was nothing else. Here in Virginia there is slim pickings on EVs. The KIA is not available here so Its looking like a 2016 Volt for me–I need more than 18 miles range when the temperatures outside hits the single digits.

No wonder the LEAF sales are suffering, if there is one country where you absolutely need battery climate control with battery heating it is Norway.

The Leaf does have a battery heater now.

It still does not have cooling, but a more heat-resistant chemistry instead.


Does the eGolf have thermal management?

Norway continues with the genius plan . . . sell their oil to others and drive on domestic hydropower and wind power.