Nissan’s 2013 Sustainability Report Highlights Automaker’s Unmatched Commitment to Electric Vehicles

JUL 19 2013 BY MARK KANE 8

Nissan LEAF

Nissan LEAF

In June, Nissan published its 2013 Sustainability Report, in which we find several interesting electric vehicle related statements.


Nissan LEAF

Nissan LEAF

First of all is that the Japanese automaker is still thinking bold in terms of the electric vehicle’s future. We all know of the prediction of 10% EV market share in 2020 made by Nissan CEO Carlos Ghosn, and the prediction of cumulative 1.5 million EV sales by  the Renault-Nissan Alliance before 2017.  But the long-term goal is almost 100% market share by 2050.

“As a zero-emission leader, our mission includes solving issues and clearing up doubts about EVs, such as driving range and availability of charging infrastructure. We are working on solutions by capitalizing on the diversity and cross-functional corporate culture that we have fostered throughout the years. We believe that practically all vehicles should be replaced with zero-emission vehicles, such as EVs and fuel-cell electric vehicles, by 2050 to help protect the global environment. The launch of Nissan LEAF is an initial step. Nissan is creating a totally new global EV market as a zero-emission pioneer, and our efforts are winning recognition worldwide.”

Sales Results

To date, Renault-Nissan Alliance sold over 100,000 electric vehicles (including Renault Twizy). About two thirds of these are Nissan LEAFs.

Ghosn: - buy this one

Ghosn: – Go buy this one

More detailed statistics are included in the report:

“In 2012, global sales of all zero-emission vehicles across the Alliance were 43,829 units, up 83.8% from 2011 as Nissan LEAF sales increased worldwide and Renault launched two more EVs”

“The Alliance’s worldwide zero-emission market share stood at 64%, excluding the Twizy, Renault’s two-seater urban commuter. Since sales began in December 2010 to the end of 2012, the Alliance sold 67,723 zero-emission vehicles globally.”

“The Nissan LEAF hatchback is by far the world’s best-selling zero emission car. In calendar 2012, Nissan sold 26,976 units globally, an increase of 22% from 2011. Cumulative sales of Nissan LEAF reached 49,117 units from its launch in December 2010 through the end of 2012.”

Okay.  So, total sales of both manufacturers grew year over year by 83.5% in 2012 to 43,829. This is not the level that will allow Renault-Nissan to hit its ambitious goals, but so far nobody is selling even close to the Alliance’s figure.

What is important is that sales are growing at a quick pace. Total first half year sales for the Alliance in 2013 is around 30,000 electric vehicles. For Nissan alone, fist half 2013 sales are roughly 15,000 in the US and Japan and maybe an additional 5,000 or so in Europe. For Renault, the figure is probably somewhere just below 10,000 (including Twizy).

Because Nissan LEAF sales in the US accelerated in Q2 and we count on growth also for Renault Zoe in Europe, total sales in 2013 should be 60,000-70,000 EVs. Hopefully more, but this is still a strong double digit improvement.

Charging Infrastructure

Nissan LEAF at QC

Nissan LEAF at QC

In Japan, all Nissan dealers already have AC charging spots and, by the end of March 2013, 800 Nissan-made CHAdeMO quick chargers were installed. If we take into account that Japan currently has over 1,700 such points, then Nissan’s network is almost 50% share (and we still don’t really know how many Nissan-branded DC chargers were installed outside of the dealership network).

“Nissan commenced sales of its new proprietary quick-charging unit at Nissan parts dealers throughout Japan in 2011. This unit retains the high performance of the previous version in approximately half the volume, allowing installation in smaller spaces. We have been installing charging units in our dealers since the launch of Nissan LEAF. As of the end of fiscal 2012, all of our dealers had installed ordinary chargers and 800 dealers had also installed quick-charging units in Japan.

Nissan LEAF charging from CHAdeMO charger

Nissan LEAF charging from CHAdeMO charger

But if you think the 1,700 QC in Japan is high, then look no further than the Japanese Ministry of Economy, Trade and Industry (METI) plans to install 36,000 quick chargers to match the number of gas stations:

“Nissan is also taking part in a program run by the Ministry of Economy, Trade and Industry (METI) to promote next-generation vehicle-charging infrastructure. The plan is to install approximately 36,000 quick-charging units around Japan, a figure to match the number of gas stations operating in the country. We are currently considering ideal installation locations and methods of operation for these units.”

Nissan is trying to roll out infrastructure in US. By the end of 2014 Nissan, with partners, wants to add over 500 quick chargers (for sure CHAdeMO but maybe some of them will also get J1772 combo plug).

“Infrastructure-related efforts are underway overseas as well. At the end of January 2013, Nissan announced it would work together with auto dealerships, local governments, and companies like NRG Energy, Inc. and its eVgo charging network to install more than 500 new quick-charging stations for EVs within the following 18 months, thus quadrupling the number available to U.S. drivers. Earlier in that same month, we also announced our participation in the Workplace Charging Challenge launched by the U.S. Department of Energy, which will see us supporting the installation of charging stations at office buildings and other workplaces across America.”

Source: Nissan Sustainability Report 2013

Categories: Nissan


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8 Comments on "Nissan’s 2013 Sustainability Report Highlights Automaker’s Unmatched Commitment to Electric Vehicles"

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The next couple years will be interesting as it may be their battery choice that leads to major problems for current and future buyers (PR). The lease on the battery (for car owners) may actually be the savings grace. Folks that leased the entire car are still doing great with their EV driving adoption.

“Interesting” doesn’t begin to cover it.

I leased a Leaf S in late March and am very happy with the vehicle, the price, etc.

But I suspect we’re going to see some odd things once large numbers of Leafs, Volts, etc. start to come off lease. My guess is that the car companies will start offering customers lease extensions at a reduced rate — keep the car for 1 or 2 more years at less than your current monthly payment — or “residual rebates”, where they charge you much less than the residual figure in your lease if you want to buy the car outright.

yea financially the best thing might be to pick up some of those leafs coming off lease (since everyone is leasing right now)

I hate reports from Japan when they talk about infrastructure…they make me depressed, (=

…they are not happy with 1,700 QC stations in such a small area, and are looking for 36,000 to be put in place. Oh to dream of such an infrastructure.

Jay, if you want to see real depression, look at the slow EV sales and EV infrastructure deployment in sunny and windy Australia.

And that is before we start talking about 75% fossil fuel powered electricity and some of the world’s most polluting power stations that would be shut down if standards in China were applied (as stated by Professor Garnaut – author of Garnaut Climate Change Review, in panel discussion with Mary Nichols Chairman CARB when she was out here last week to sign a Memorandum of Understanding with the Australian Climate Change Regulator).

And for further EV depression in Australia, ClimateWorks just released a report on activities resulting in carbon emission changes in all sectors except one – the transport sector for which they did not have funding for.

We are 4 weeks from a national election, very little discussion on these issues, and the prospects are 52/48 of loosing most of our carbon reduction initiatives.

Blimey, you talk about depression

Nissan’s 2013 Sustainability Report Highlights Automaker’s Unmatched Commitment to Electric Vehicles. Unmatched Commitment???? A real “unmatched commitment” to electric vehicles is when you start a company ten years ago from scratch and it is dedicated to the proposition that a car company can successfully build and sell pure electric cars, and nothing else. Now that is putting it out there, and would be defined as a commitment that is as yet still Unmatched. Sure there are a few big companies that have built more all electric cars, but those cars represent a tiny fraction of their total business. Nissan, for instance built 5,000,000 cars last year, yet they sold less that 1% of that in leafs. They might sell 2% this year and I am glad it is rising so fast, but 2% is not an “unmatched commitment” compared to Tesla’s 100% commitment and obviously greater risk. Nissan’s commitment is simply not in the same ball park as Tesla.

For the record, Nissan teamed up with Tesla to build the Leaf. Its all tesla technology, but Tesla did not want to be associated with a car that was not up to their range standards. Plus the engine is less then half the power of a tesla. I think Tesla got it right, by selling with nissan to consumers and staying in the luxury car business with their branded vehicles.

Nissan has no association with Tesla. The LEAF was entirely designed and built by Nissan with their own technology. Musk’s negative comments must be couched in the understanding that Nissan is his number one competitor.