Nissan Ups Commitment To LEAF Buyers In UK – Free Fast Charging And Free Car Rentals
There is a couple ways you can look at electric vehicle sales in the UK.
- growing fast as expressed by percentages
- good growth on a low numbers still equal poor results
This week we brought readers a story underlining both realities in Britain. Sales of electric vehicles in the UK were up 25% in just last quarter – which was great; but that also translated to only 1,149 over the 3 months to a population of over 63 million – and that is bad.
And for a place that houses one of three production facilities for the LEAF (located in Sunderland), the sales results to date is entirely too low for Nissan.
In fact, with less than 9,000 LEAFs total sold across all of Europe in the first 10 months (which incidentally still leads all plug-in vehicles for the region), things need to change – and maybe more than just the price.
What has transpired so far in Europe seems to be a reluctance to embrace the technology, that is unless there is huge financial incentive (like in Norway or the Netherlands) which makes the plug-ins impossible to ignore.
So Nissan has decided to change up the strategy and deliver some stress relief and comfort to would be drivers, taking a page out of both Tesla’s playbook on free fast charging, along with Fiat and BMW’s loaner car programs (Fiat USA offers 12 free rentals, while BMW has a free loaner swap program for long trips).
Here is Nissan’s new 5 point “Revolutionary Electric Vehicle Ownership Scheme” (their words – not ours)
Rapid charge your LEAF for free at any Nissan dealership and on the Electric Highway
LEAF customers may rapid charge their vehicle for free at 60 Nissan dealerships across the country (in total there are 205 Nissan retailers in the UK). LEAF owners can also charge at the 50 and growing locations equipped with rapid charging units installed by Nissan as part of Ecotricity’s Electric Highway. Powered by sustainably sourced electricity from wind and solar power and located at key service stations up and down the UK’s motorway network, these rapid chargers can charge the new Nissan LEAF from empty to 80% in just 30 minutes.
- Borrow a petrol or diesel Nissan free for up to 14 days
LEAF owners who need an extra car for a special occasion can borrow a petrol or diesel Nissan model free of charge for up to two weeks. Simply give your dealer seven days’ notice and cover the fuel and insurance.
Get to know the Nissan LEAF
Guaranteed 24-hour test drives will allow potential LEAF customers to experience the vehicle and learn just how well it fits their lifestyle.
- Free pan-European EV roadside assistance
In the unlikely event a LEAF customer should run out of power on the road, help will soon be at hand with free towing from Nissan roadside assistance.
Free battery state of health guarantee
The Nissan LEAF battery state of health guarantee covers against lithium-ion battery capacity loss below nine bars (out of 12) within the first five years or 60,000 miles.
After reading that neat and tidy summary of all the points of interest, and you still find yourself really wanting to hear some nicely packaged promotional quotes from Nissan themselves on the subject, we have you covered on that too. Enjoy!
“By making firm promises across five key areas we are tackling head on some of the questions we hear from potential customers when considering electric cars for the first time. These commitments deliver unprecedented levels of support to customers and make the LEAF a practical, desirable and affordable reality for many more motorists.
“The pledge to offer LEAF owners a free diesel or petrol Nissan for up to 14 days a year is particularly revolutionary. It means LEAF drivers can enjoy the many benefits of LEAF ownership, such as running costs of just two pence per mile, on their normal daily commute and then, when they’re going on holiday or have a longer trip to make, borrow a car that’s more appropriate to their journey.” – Jim Wright, Managing Director at Nissan Motor GB
Will these programs ultimately have any effect on LEAF sales in the UK (or electric vehicle sales in general)?
Well, they certainly can’t hurt!