Nissan Ups Commitment To LEAF Buyers In UK – Free Fast Charging And Free Car Rentals

NOV 27 2013 BY STATIK 4

Nissan LEAF Picks Up A Fast Charge In The UK

Nissan LEAF Picks Up A Fast Charge In The UK

There is a couple ways you can look at electric vehicle sales in the UK.

  • growing fast as expressed by percentages
  • good growth on a low numbers still equal poor results

This week we brought readers a story underlining both realities in Britain.  Sales of electric vehicles in the UK were up 25% in just last quarter – which was great; but that also translated to only 1,149 over the 3 months to a population of over 63 million – and that is bad.

Nissan's 3rd LEAF Assembly Is Located In Sunderland

Nissan’s 3rd LEAF Assembly Is Located In Sunderland

And for a place that houses one of three production facilities for the LEAF (located in Sunderland), the sales results to date is entirely too low for Nissan.

In fact, with less than 9,000 LEAFs total sold across all of Europe in the first 10 months (which incidentally still leads all plug-in vehicles for the region), things need to change – and maybe more than just the price.

What has transpired so far in Europe seems to be a reluctance to embrace the technology, that is unless there is huge financial incentive (like in Norway or the Netherlands) which makes the plug-ins impossible to ignore.

So Nissan has decided to change up the strategy and deliver some stress relief and comfort to would be drivers, taking a page out of both Tesla’s playbook on free fast charging, along with Fiat and BMW’s loaner car programs (Fiat USA offers 12 free rentals, while BMW has a free loaner swap program for long trips).

 

Here is Nissan’s new 5 point “Revolutionary Electric Vehicle Ownership Scheme” (their words – not ours)

  • Nissan, Ecotricity and IKEA Are Installing Fast Chargers At All 17 Locations In The UK - All CHAdeMO, Which Also Means All Free For Nissan LEAF Drivers

    Nissan, Ecotricity and IKEA Are Installing Fast Chargers At All 17 Locations In The UK – All CHAdeMO, Which Also Means All Free For Nissan LEAF Drivers

    Rapid charge your LEAF for free at any Nissan dealership and on the Electric Highway

LEAF customers may rapid charge their vehicle for free at 60 Nissan dealerships across the country (in total there are 205 Nissan retailers in the UK). LEAF owners can also charge at the 50 and growing locations equipped with rapid charging units installed by Nissan as part of Ecotricity’s Electric Highway. Powered by sustainably sourced electricity from wind and solar power and located at key service stations up and down the UK’s motorway network, these rapid chargers can charge the new Nissan LEAF from empty to 80% in just 30 minutes.

  • Borrow a petrol or diesel Nissan free for up to 14 days

LEAF owners who need an extra car for a special occasion can borrow a petrol or diesel Nissan model free of charge for up to two weeks. Simply give your dealer seven days’ notice and cover the fuel and insurance.

  • The Sunderland LEAF Production Facility Is Well Under Utilized With About 800 Units Sold Per Month In 2013

    The Sunderland LEAF Production Facility Is Well Under Utilized With About 800 Units Sold Per Month In 2013

    Get to know the Nissan LEAF

Guaranteed 24-hour test drives will allow potential LEAF customers to experience the vehicle and learn just how well it fits their lifestyle.

  • Free pan-European EV roadside assistance

In the unlikely event a LEAF customer should run out of power on the road, help will soon be at hand with free towing from Nissan roadside assistance.

  • Huge "Doctor Who" Fan Works On 2013 LEAF In The UK- Is Still Trying To Figure Out What Happened In "Day Of The Doctor" Special

    Huge “Doctor Who” Fan Works On 2013 LEAF In The UK- Is Still Trying To Figure Out What Happened In “Day Of The Doctor” Special

    Free battery state of health guarantee

The Nissan LEAF battery state of health guarantee covers against lithium-ion battery capacity loss below nine bars (out of 12) within the first five years or 60,000 miles.

After reading that neat and tidy summary of all the points of interest, and you still find yourself really wanting to hear some nicely packaged promotional quotes from Nissan themselves on the subject, we have you covered on that too.  Enjoy!

“By making firm promises across five key areas we are tackling head on some of the questions we hear from potential customers when considering electric cars for the first time. These commitments deliver unprecedented levels of support to customers and make the LEAF a practical, desirable and affordable reality for many more motorists.

“The pledge to offer LEAF owners a free diesel or petrol Nissan for up to 14 days a year is particularly revolutionary. It means LEAF drivers can enjoy the many benefits of LEAF ownership, such as running costs of just two pence per mile, on their normal daily commute and then, when they’re going on holiday or have a longer trip to make, borrow a car that’s more appropriate to their journey.” – Jim Wright, Managing Director at Nissan Motor GB

Will these programs ultimately have any effect on LEAF sales in the UK (or electric vehicle sales in general)?

Well, they certainly can’t hurt!

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4 Comments on "Nissan Ups Commitment To LEAF Buyers In UK – Free Fast Charging And Free Car Rentals"

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Anon

Nissan is learning from Tesla… Free DC Fast Charge is their version of Teslas’ Supercharging Stations. 🙂

KenZ

Jay- did they provide a map of where all these charging stations are? I’d be curious to see it.

Either way, a very interesting and aggressive move by Nissan. Like them more and more every day.

Tim

Those moves would greatly make a difference on being able to make the decision between a LEAF and a conventional ICE vehicle. They need to make sure those DC Quick Chargers are accessible to customers 24/7 – not just during dealer hours.

Bring that same offer to the US and I think sales would take off quickly!

io

Great moves indeed. This will help lift potential drivers’ “fear of the unknown” and convince them they can go ahead and take the leap, at little cost.
Just having backup solutions available (quick-charging, borrowing an ICE, towing) is reassuring, even if in the end I reckon that most people will rarely if ever need them.

Nissan has been offering free quick-charging in the US for at least half a year, maybe more. Even though I pass right in front of one of their quick-chargers twice a day, so far I’ve used it only once, 11 minutes.
Nonetheless, I’m glad it’s there, and that would be one of many decision factors if I was buying a Leaf today.