Nissan Tweets Shot At Tesla’s New Jersey Problem, Then Deletes It

MAR 19 2014 BY STAFF 17

Fair or foul?  Nissan took a little jab at Tesla’s recent woes in New Jersey, by posting the above photograph of the LEAF “available in all 50 states, including New Jersey.

Nissan Tweet caption: “It’s okay #NewJersey, you can still #GoElectric with the #NissanLEAF #EV”

Naturally reactions to the tweet ranged from mildly amused to outraged.   However, Nissan quickly had a change of heart about the tweet, removed it, then promptly put the blame on their advertising agency.

Thankfully, the keen-eyed folks at AutoBlogGreen not only saved the image (above), but got in touch with Rob Robinson, senior specialist of social communications for Nissan about the Tesla slight.

“Was not a tweet that was reviewed or approved by Nissan. We saw it and asked them to take it down. We thought it was a discussion we didn’t need to be weighing in on.”


Categories: Nissan, Tesla


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17 Comments on "Nissan Tweets Shot At Tesla’s New Jersey Problem, Then Deletes It"

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Tesla/Elon has poked fun at the Leaf before… however this probably wasn’t the right time to get revenge.

Hopefully it was just a poke in good fun. Tesla could easily fire back though since a Leaf can’t drive from the southern tip of NJ to the North without re-charging.

That’s what really counts and is one of the reason why Tesla is creaming the leaf.

Yeah, building a car that the 99% can actually _afford_ is not important at all. I love Tesla, but let’s give Nissan some credit. I’m pretty sure that they could build a pretty great $80,000 car too.

By canceling the Infiniti LE?

It’s one thing to poke fun at each other’s designs/products, but when someone is battling laws that are clearly anti-EV, I don’t think anyone should add fuel to the fire.


Nissan should also compare the price for routine scheduled service for the LEAF to scheduled service for the Model S. Consumers will then understand why competition between independent dealers is better than being locked into only one source for factory authorized service.

While I normally detest this kind of cheap shot, in this case I think it could be a smart move. If Tesla, Nissan, and GM (Ford? Mitsu?) really got into this, in a tongue-in-cheek sort of way, it could be a great way to draw attention to EVs/PHEVs.

I’m NOT suggesting they do things like get nasty or crash each other’s press conferences with people hired to show up in goofy costumes. But how about a GM ad saying a Volt goes X miles on a full tank + battery, and poking fun at a Leaf for its much shorter range? And Nissan fires back with an ad showing a Volt driver gassing up, that has a guy saying, “I love the smell of gasoline in the morning. Or I did, back when we still used it. OK, I never really loved it.” And Tesla can counter with, “Gasoline? Short range? How 2010. When you’re ready for the future, have we got a car for you.”

A little creativity could go a long way in educating the public and grabbing a lot of positive PR.

I can understand some eager PR person jumping at the opportunity to promote a product that’s harder to sell to the public at large. That said, I feel –HOW– you do it, matters. Boasting you’re an old, established automaker with a diverse product line and dealer network, while mocking an EV-ONLY company’s legal struggles against nearly a century of monopolistic business practices known to kill innovative vehicles and emerging businesses before most consumers ever learn of them– is pretty tacky IMHO. Maybe someone should try to spell out the ground rules, so Ad Guys with Twitter and Photoshop access, know what turns off consumers? For example: It’s okay to say someone’s vehicles could be better, because they CAN always be better in some way; as long as the statements are supported by facts. Friendly rivalry spurs competition and brand loyalty, and should never sink to spitefulness. OK? But it’s NOT cool to use a legal battle against an old monopoly that limits consumer choice to new and innovative automotive products made in America, as justification for a PR / political stunt. I would much rather see automakers of BEVs stick together, mutually cooperate to support each other’s efforts, and bring… Read more »

I found it funny. Even more so is the intense reaction by so many, are you people really that tightly wound?

We have the time to think deeply about issues larger than ourselves. You should try it…

+1 Loosen up, folks.

Besides the rule change was not anti-EV, it was anti-Tesla


The UPI story linked below states the real reason that dealer groups oppose Tesla’s direct-sales approach is not because they fear Tesla, but because they “fear that Asian carmakers will follow Tesla’s lead and open factory-owned stores.” Apparently, they are referring to Chinese automakers, which have yet to enter the US market and thus like Tesla have no established dealership network. These Chinese automakers, like BYD, would sell ICE vehicles, hybrids, & EV’s.

Tesla is providing a blueprint to Chinese automakers on how to enter the U.S. market and sell cars in the 21st Century. If you ran a Chinese automaker, which business model would you copy, Tesla’s direct sales through company-owned stores model or the traditional sales through independent dealership model?

I think this would be the Tesla response tweet:

“The Tesla Model-S looks good in all fifty state, including New Jersey.”

After all, one could attribute the Leaf’s poor battery design, limited range, and limited performance to cost constraints. But cost is no excuse for its embarrassing appearance. Appearance is the Leaf’s weakest point.

Actually, Nissan *should* weigh in and ask its dealers to weigh in.

In support of Tesla.

If Nissan actually controlled their dealers they would be selling a lot more Leafs. However, they do not control them. They are not part of Nissan, they are independent businesses and they do not have to do what Nissan wants, and that is the problem for EVs. The dealers do not like EVs, because they will need less maintenance. So really, Nissan should lay off Tesla or else the cowed masses may have further reason to learn about our lack of freedom and lack of a free market. The commie hater/baiters hate that truth, but there is no free market. There is the market of the wealthy and political insiders and the rest of us get slavery. You can follow the tea baggers if you want but they are just fakers for the standard corporatists. The dealers are no better than organized crime, because they have corrupted our government to give them favored status in what is supposed to be a capitalist system. Of course they are not alone in enslaving the people, as many others seek special help and favoritism. Basically anyone with a lobbyist.