Nissan and Smart Push EV Sales Higher In America, Plug-In Porsche Cayenne Debuts

DEC 3 2014 BY JAY COLE 16

To say that a strong month from the Nissan LEAF helped push US sales higher would to be a broken record.  Nissan has set a new monthly record for themselves in 22 consecutive months; which is both impressive to report…and super boring. Nissan sold 2,687 LEAFs in November – no one else came close.

Despite CGI Hamsters And Prominent Billing At Award Shows, The Kia Soul EV Had A 'Meh' November, Selling 150 Copies

Despite CGI Hamsters And Prominent Billing At Award Shows, The Kia Soul EV Had A ‘Meh’ November, Selling 150 Copies

Overall for plug-in sales in America sales improved year-over-year in November by about 6%, as an estimated 9,525 plug-ins were sold, versus 9,003 a year ago.

Focusing on the sales “not LEAF” for the month, there was quite a few strong performers this month and some familiar let-downs.

On the positive side, the smart ED came out of nowhere to sell 313 copies, an all-time best for the tiny two-seat EV.  Even more significant is this represents almost 40% of all smart sales for the month – gassers included.

Conversely, the negative side of sales is still firmly owned by the Toyota Prius PHV, which entered its 4th month with little inventory support and only sold 451 copies (after selling as many as 2,693 earlier in the year)…its almost like Toyota is trying to hold back total EV sales in the US by themselves.

The US also saw its 22nd major EV hit the market – the Porsche Cayenne S e-Hybrid (recently rated by the EPA), which sold a respectable 45 copies, although we have to note the Porsche Panamera S e-Hybrid also sold about 40 copies less than was expected – so perhaps Peter is stealing from Paul in this case?

In the Kia Soul EV’s second (and first full) month on the market 140 copies were sold, while VW sold 119 copies of the e-Golf in month number 2; both results we felt were pretty uninspiring.

2014 Monthly Sales Chart For The Major Plug-In Automakers *Estimated Tesla NA Sales Numbers – Reconciled on Quarterly Totals from Earnings Report (Q1 Sales reported @ 6,457-3,000 Intl Delivers, Q2 7,579 total-approx reported International registrations, Q3 7,785 total deliveries ~ 3,900 US) *Fiat 500e data estimated for Jan/Feb

2014 Monthly Sales Chart For The Major Plug-In Automakers *Estimated Tesla NA Sales Numbers – Reconciled on Quarterly Totals from Earnings Report (Q1 Sales reported @ 6,457-3,000 Intl Delivers, Q2 7,579 total-approx reported International registrations, Q3 7,785 total deliveries ~ 3,900 US) *Fiat 500e data estimated for Jan/Feb

Some Other Points Of Interest For November 2014:

We Caught The Mercedes-Benz B-Class ED At The LA Auto Show In November

We Caught The Mercedes-Benz B-Class ED At The LA Auto Show In November

Top Manufacturers Of Plug-In Vehicles:

  1. Nissan– 2,687
  2. Ford – 1,587
  3. GM – 1,552
  4. Tesla – 1,200*
  5. BMW – 942
  6. Toyota – 524
  7. Daimler – 506

Pure Electric Car Market Share vs PHEV In October*

  1. BEV – 5,404 – 56.7%
  2. PHEV -4,121 – 43.3%

New Individual Yearly Highs Set In September (previous high in brackets):

  • smart ED – 313 (298) – all-time high
  • Mercedes B-Class ED – 193 (98) – all-time high
  • Kia Soul EV – 140 (109) – all-time high
  • VW e-Golf – 119 (1) – all-time high
  • Porsche Cayenne S e-Hybrid – 45 (0) – first month of availability

Editor’s Note:  A full recap of each plug-ins November results (as well as more historical numbers) can be found on our Monthly Plug-In Scorecard here.

Categories: BMW, Cadillac, Chevrolet, Daimler, Fiat, Ford, Honda, Kia, Mercedes, Mitsubishi, Nissan, Porsche, Sales, Smart, Toyota, Volkswagen

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16 Comments on "Nissan and Smart Push EV Sales Higher In America, Plug-In Porsche Cayenne Debuts"

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Spec9

There were 4,141 Fiat 500es recalled. That was more than twice that have been sold this year. It seems Fiat might have a few extra 500es lying around. I wonder if you can get a good price on them.

Jay Cole

Would be great if you could get a firesale on them, they are a nifty little car. Unfortunately the recall was all the way back to the start of production and they sold 2,300-odd in 2013 as well, )=

Nate

What is the breakdown of i3 vs. i3 REX?

Assaf

Heh, my question exactly. Also, YTD what’s the i3 breakdown, do you know?

Jay Cole

You might note there is a little (*) there. BMW doesn’t breakdown REx vs BEV, but we used 2 month trailing production (of which the data is available) to approximate the splits. 489 REx/327 BEV

Brian

Any plan to separate REx and BEv numbers on the scorecard at future date? (2015?)
Would be interesting to see if the split changes over time.

Jay Cole

Not at this time. We are trying to work out a way to get the exact data splits, but until then it will just be the bulk number.

Ed

The leaf and to an extent the i3 are the only ones with attractive lease deals. It’s no wonder they are selling better. I would consider the e-golf as it is the best looking (to me) but no one can come close to the lease cost of the leaf.

Tesla Fan

Smart ED $139 a month isn’t attractive? LOL

e-golf looks super generic and basic, incredibly non appealing

Smart has a great design, best looking, funnest and cheapest EV you can get

Levy

I don’t know about that, I got a pretty good deal for the Mercedes B-class. Not as cheap as the leaf, but the car is not in the same category, more like a competitor for the i3, but much more roomy.

It is a luxury car in every way!

Jean-François

Wouldn’t it be nice to weight the sales with the EPA rating? We could observe that even though the sales aren’t climbing much recently, there is a shift toward the new model (Soul, Golf, i3, etc) while the Prius Plug-in with one of the lowest EPA rating is going down. On average, the quite-steady recent sales are at least more efficient on average I think.

Still, without new models, the trend would not be that good. Can’t wait to see more cars available nationally, and some Gen II like the Volt, updated Energi models, etc.

David Murray

The trouble with your logic is that the only reason the PIP isn’t selling more is because there is no inventory. truth be told, if Toyota made enough of them and made them available in all 50 states, it would be the number 1 selling plug-in. of course, I suspect the reason is due to the popularity of the Prius and the plug-in model simply siphons sales away from the traditional Prius. Ford’s energy cars are pretty much in the same boat.

Jean- François

Dave, my bad. I just wanted to say that at equivalent sales, at least we got more sales by “more electric” vehicles than the PiP.

Of course if Toyota was to make it available, it would sell more.

Greg Cormier

I would love the chance at a Kia Soul EV or the e-Golf, but they are only interested in selling in the United State of California! The Leaf is just too ugly for me, so the Smart ED is the only BEV available in my area right now.

David Murray

Really? Where do you live? I was under the impression that the Focus Electric and BMW i3 were also available in all 50 states? I guess I could mention the Mitsubishi i-Miev, but if you were worried about the Leaf being ugly, that would have to seriously exclude the i-Miev.

Brian

When did New York become part of the “United States of California”?