Nissan To Slash LEAF Price By $30,000…In New Zealand


$30,000 Reduction Coming Soon

$30,000 Reduction Coming Soon

But only in New Zealand.

As the New Zealand Herald reports:

“Nissan is also poised to slash its price for new Leafs by a whopping $30,000 – to just under $40,000 – once it prepares more dealers and technicians for a surge of extra custom.”

If $30,000 is to be slashed from the LEAF’s price, then it must be expensive there today, right?  Yes…how’s $70,000 sound.

Apparently, Nissan has logged only 23 LEAF sales (wonder why so low…high price perhaps?) in New Zealand since it launched there in 2012, but now there’s an import market for used LEAFs coming from Japan.  Those imported LEAFs are selling for $25,000 to $32,000 with 10,000 or less miles on the odometers.

All told, imported LEAF sales in New Zealand greatly outnumber new LEAF sales, so Nissan needs to react if it wants to take advantage of a market that shows clear interest in the LEAF.

According to the New Zealand Herald, Nissan’s price cut can’t come soon enough.  We expect the new, reduced LEAF price to go into effect before May of 2015.  More likely, that $30,000 price reduction will be in place before the end of the year.

Note Current LEAF Price In new Zealand

Note Current LEAF Price In new Zealand

Source: New Zealand Herald

Categories: Nissan

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20 Comments on "Nissan To Slash LEAF Price By $30,000…In New Zealand"

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Australia has had LEAFs for $39,990 drive away for over a year now and Australia does not allow used imports from Japan. Wonder why Nissan NZ kept the price high when they knew second hand cars would be coming?

Dr. Kenneth Noisewater

Why the hell were LEAFs so wildly overpriced in NZ in the first place?!


Pfft! Who really knows? What we do know is that (hopefully) the worst is over and at least this would help to alleviate any poor preconceptions of electric cars among the Australians and New Zealanders who happen to be against anything “green” more than ever lately.

Why are EV’s so wildly overpriced generally?

If you take a $23k car, remove the expensive ICE and it’s parts, add an pretty inexpensive electric motor and a battery which at the most could cost $10k and probably a few k less.

What do you get? You should get a $30k car. Instead you get a $70k car which now is down to still way too expensive $40k.

Actually ICE is massively produced and pretty cheap.

A typical ICE cost no more than $1000 to produce in “cost”… But an electric motor can easily cost similarily. Transmission cost is about $1000 to $1500 with massive production scales as well. But a typical 300KW power controller can easily cost the same if NOT more.

So, in a way, the EVs with batteries doesn’t cost less to produce, at least NOT yet.

Well so is an electric motor. And mostly every electrical component, there is little news and innovation involved really.

So without the battery the EV should be able to cost no more than an ICE.

Yet they put a $10-30k premium on EV’s WITHOUT the battery.

I know more competition will cut the prises by half in some cases, but it’s still annoying how they try to milk the customers even though they have way higher margins than on any of their ICE cars.

The Leaf for example shouldn’t have to cost more than $30k anywhere. It will probably be around $25k in less than 5 years.

It’s all about scale. Even the Leaf is produced in small quantities by normal auto industry standards. This means each copy has to bear way more overhead than with conventional cars.

As volume increases, prices should trend down.

The Leaf was in the top 350 models world wide last year.
It’s not selling in small numbers anymore. But they don’t get to share the platform cost with other models. They could have added more models though, like they are finally doing with th e-NV200.

Yeah, but most low-volume ICE cars share a lot of parts with each other, and ICE R&D applies to almost all as well.

That’s why Tesla’s Gen3 is so important to the industry. If it well exceeds 100k units per year as expected, Tesla is going to bring automotive scales to inverters, induction motors, and battery packs. Tesla can then offer electric drivetrain prices to major automakers that they can’t beat by doing it in house.

It is important. And it will also put a cap on prices for other companies EV’s.

If you can get a Tesla for $40k then you can’t charge $35k for a Leaf. It would get much closer to the $20-25k that it’s actually worth.

Like a thing the cost will come down when the volume goes up. It is frustrating though as lower prices would almost certainly help sales, I don’t think it will be too long before the cost of an EV will not be much more than a similar ICE.

Good question on the over pricing in the first place, the BMW i3 is just under NZ$85,000

Inflation. Note the Micra starts in the low $20’s there. $9998 here in Canada.

My exp in ANZ tells me that companies keep prices up just because they can. Consumers did right thing by not buying the car at high price. In USA it costs about 23000 for a lower end leaf.

lol, I like how they got undermined by their own product…..tou·ché

If Tesla is able to keep pricing fair like Elon Musk as said and there are no crazy tax set ups in New Zealand. Then Tesla could whip Nissan’s furry butt. In that anyone with half a brain is going to by a Tesla Model S for 70 dollars. Much in the same way how Tesla has taken over Norway.

A $30,000 dollar mark up really shows you how over bloated Nissian’s expectations are for a 80 mile EV when you have the Tesla Model S swimming around in the same fish tank.

Forget the used Leafs, there’s the i3 and Model S coming.

RHD Model S are now on sale in the UK and should soon begin shipping to HK, Japan, Australia and NZ.

Current exchange rate is 1 USD to 1.15 NZD. The typical price inflation is one of the things that Tesla exploits so Nissan is responding.

i wonder how those japenese leafs char… oh wait j1778

I’m betting they actually barely break even or even lose money on the Leaf, and everyone else admits they lose money on their EVs. Tesla may be the exception. It’s widely rumored that Toyota lost $20K on every gen1 Prius. That’s the cost of developing new automotive technology. They make it back on the other end, like Toyota dominating the hybrid market for 10 years.

Each of Tesla’s models are profitable by themselves. Tesla would have been profitable just making Roadsters. Tesla would be profitable just making Model Ses, even taking the warranty repairs into account.

The company keeps close to the red line because of the ongoing aggressive manufacturing capacity expansion, new SC installations, new stores and service centers, and future model development (X and III).