Nissan: Record LEAF Sales Expected In 2015 In Europe

JAN 17 2015 BY ERIC LOVEDAY 7

Nissan LEAF

Nissan LEAF

Nissan LEAF

Nissan LEAF

With it now being 2015, we have our first sales prediction for the year for the Nissan LEAF.

Nissan of Europe expects LEAF sales to once again set a record in 2015. Nissan Europe’s electric car director, Jean-Pierre Diernaz, told Automotive News Europe that the expectation for 2015 is a rise in LEAF sales by “double-digit” percentage points over 2014.  This prediction applies only to Europe, where LEAF sales started out soft, but have since been continually picking up steam.

Per Automotive News Europe:

The Leaf’s sales are growing because sticker prices and leasing rates have fallen since its European launch in 2010.

Diernaz said the average lease rate for the Leaf in Europe has dropped to about 250 euros a month from 400 euros in 2010.

The Leaf is deeply discounted in some markets. In the UK, Nissan is offering a Leaf Visia with a price reduction of 3,200 pounds (4,066 euros), dropping the price including batteries to 18,290 pounds, a price that competes with compact cars such the Volkswagen Golf and Ford Focus.

Diernaz commented on the LEAF’s battery leasing option, stating that the average take for battery leasing is 25 percent in Europe, 50 percent in France and 10 percent in the UK.

Commenting on the Nissan e-NV200, Diernaz says he expects its to account for 20% of Nissan’s electric vehicle sales in Europe.

Source: Automotive News Europe

Categories: Nissan

Tags:

Leave a Reply

7 Comments on "Nissan: Record LEAF Sales Expected In 2015 In Europe"

newest oldest most voted
Ontario Leaf

The Leaf will sell for the right price. Here in Canada the sales have been soft, but the Leaf is contagious. Since I got mine, three of my friends bought one as well. Even with gas hovering around 89c/l it still pays to have one.

Brian Henderson

«the expectation for 2015 is a rise in LEAF sales by “double-digit” percentage points over 2014»

The question is what markets won’t see “double-digit” rise in LEAF sales in 2015? Both the calendar year, and
Nissan’s financial year (which ends Mar 31).

The LEAF is now in 38 markets, and most markets will see sales rise significantly for 2015. Globally there are now 155,000 LEAF’s, up from 100,000 in Jan 2014. We can expect to see over 200,000 LEAF’s by fall 2015.

One country I’d be hesitant on predicting “double-digit” growth is Japan, which saw a sharp drip in general market between 2013 & 2014. 2015 could see EV sales up-ticking again.
http://insideevs.com/november-plug-in-electric-car-sales-in-japan-down-compared-to-previous-year/

Pedro

In Portugal Nissan is giving a 4.500€ discount to buy a Leaf. Added to the government discount of 4.500€, the total discount is 9.000€. Carlos Ghosn said recently that now is the time to push the electric car, he meant it. Renault Zoe is also selling across Europe with some discounts. Nissan Leaf and Zoe are recently heavily advertised in TV. That didn’t happen last year.

Ricardo

But in Portugal we don’t have a rapid charge infrastructure, making very difficult to use the car for travelling in distances higher that 100kms

Brian Henderson

There is good DCFC coverage on the west coast between Lisbon and Porto.

shawn marshall

Why buy now when a doubling of the range seems just over the horizon?

kikngas

That would seem to be the key point. If sales slip in 2015, the cause will not be lower gas prices, but higher expectations for future purchase opportunities.