Nissan LEAF US Sales Continue To Surge In September

OCT 1 2014 BY JAY COLE 27

Nissan LEAF Nismo (sorry none for you America)

Nissan LEAF Nismo (sorry, none for you America)

Nissan LEAF to Home (sorry none for you America)

Nissan LEAF to Home (sorry, none for you America)

Finding itself up against some fairly low comparables from September of 2013, Nissan easily continued to outperform its results from last year.

For September, Nissan sold 2,881 LEAFs, an 48% improvement over the 1,953 sold last year.

And for those who are thinking, “It seems like the LEAF is setting new monthly records a lot”, you would be right – as this is the 20th consecutive record month the company has raised the bar.

This strong result is also on the heels of August, when Nissan set a new all-time record for fully electric sales in the US (and the world) by selling 3,186 copies, while bringing its share of the plug-in space in America up to almost 25%.

Overall for the year to date, Nissan has sold 21,822 LEAFs, an improvement of 36% over 2013 when 15,896 were moved.

“Nissan LEAF owners have turned into some of our best marketers, and they jump at any opportunity to share their enthusiasm with friends and family,” said Toby Perry, director, Nissan EV Marketing.

“Take National Drive Electric Week—a grassroots celebration of all things EV and the perfect platform for LEAF owners to showcase the benefits of going electric. After celebrating with EV owners in more than 130 cities across the country, we saw a significant increase in LEAF showroom visits with midweek traffic just as heavy as what we see on the weekends.”

Fun/meaningless statistic:  Nissan needs 8,178 LEAF sales – or 2,726 units per month – to be the first OEM to sell more than 30,000 plug-in vehicles in one country, in one year.

Despite A Growing Field Of EVs, Nissan Continues To Hold Its Own (*does not include Tesla Roadster, Fisker Karma, and small non-retail offerings)

Despite A Growing Field Of EVs, Nissan Continues To Hold Its Own Through August (*does not include Tesla Roadster, Fisker Karma, and small non-retail offerings)

And despite all these LEAF sales, Nissan has been able to keep a passable amount of LEAF inventory on dealer lots.  For the month, nationwide inventory dropped about 500 units, but closed with month with just over 4,000 full electric EVs in stock.

Also of note:  During September, Nissan did have a bit of crisis of faith when it came to producing batteries for the LEAF as reports indicated that LG Chem would be coming on board to assist in manufacturing cells for the next generation of LEAF (due towards the end of 2016).

Nissan has stated their manufacturing facilities will still remain open and doing the job of supplying battery packs to assembly plants.

Nissan's "Other" Big Market For The LEAF pulled Back In August

Nissan’s “Other” Big Market For The LEAF pulled Back In August (a notoriously poor month for EV sales in Japan)

Separately in China, the LEAF Venucia e30 was launched this month.  Pricing starts from RMB 267,800 ($43,400 USD).  However, it is made locally from Nissan’s unprecedented  4th LEAF/e30 production facility – which means Chinese incentives of up to 87,500 more yuan can bring the cost down to around RMB 180,300 ($29,400 USD).

The Rare Green LEAF - Customized By Matt L - Image Via Nissan LEAF Facebook

The Rare Green LEAF – Customized By Matt L – Image Via Nissan LEAF Facebook

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27 Comments on "Nissan LEAF US Sales Continue To Surge In September"

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So what are the Sept. #’s?

“For September, Nissan sold 2,881 LEAFs,”

It was in the text, but not in the graphic yet. I am sure an update is coming.

I swear it didn’t say that at 8:30am.

Haha, it might not have. You know how sales day goes. Check back early and often…

The number isn’t in the table because the TOTAL EV sales for sept is not available yet. The purpose of the table is to show Leaf’s monthly sales as a percentage of the total……..and we don’t know the total yet.

In the Netherlands Nissan sold 1057 cars in September, of which 117 Leafs. Meaning more than 11% of their total sales was Electric.

Last couple of months Nissan sold 30-60 Leafs a month. I don’t know what triggered the surge this month.

plus there should be some e-NV200

There is 1 NV-200, but cannot see whether that is the E version

“Nissan needs 8,178 LEAF sales – or 2,726 units per month – to be the first OEM to sell more than 30,000 plug-in vehicles in one country, in one year.”

I think that is in the bag if they can keep the inventory up.

There have been transport truck after transport truck rolling into Atlanta, GA during the past month filled with nothing but LEAFs bound for #regalnissan, #towncenternissan, #capitalnissan, and #gwinnettplacenissan. These dealers are selling them so fast it is a challenge for them just to keep a few on the lot for test drives. Atlanta is now the #2 EV market in the United States with more than 11K EV’s registered.

Re: 4th LEAF/e30 production facility
That is pretty impressive to me.

I think the bigger story involves an other car company that has been knocking all EVs, and how many of their vehicles are being outsold by the Nissan Leaf.

For those of you that need a good laugh go to
Toyota pressroom.com anytime after noon today Pacific Time and download the sales chart PDF. Keep Nissan Leaf sales numbers in your head while looking over it.

Even though leaf sales are increasing, the percentage of Leaf sales relative to total sales is staying relatively constant at around 24%.

I would assume Volt sales on a percentage of the total are probably slipping a bit.

That means that some other vehicle is INCREASING it’s percentage.

Which vehicle would that be?

My guess is Ford.

I think you are right. The Fusion plug-in has surprised me with how well it has done.

The drivetrain might be inferior to the Volt, but it has the space that many people feel like they need. The out the door cost on the two vehicles are very close.

Also likely the i3. Wasn’t available last year. More have been selling due to recent incentives.
And unlike Ford, they are in stock and easy to find.
I3 costs a bit more but not terribly more.
I think the biggest problem with the i3 is the RWD combined with those skinny tires. It kills interest here in Frozen land.

George, I think you are right. The Ford Fusion Energi is looking pretty good. I have my Volt lease going through June of 2016, and I have assumed I would be getting a Gen II Volt at that time, but I will be looking pretty closely at what Ford does with their Energi line. If they increase the AER a bit I may end up pulling the trigger on a Ford instead of a Chevy.

Ziv:
any reason why you’d do the Ford over the Volt?

I’ve been waiting like crazy for an AWD CUV or SUV EV or PHEV to come on the market (and don’t want to pay for the Porsche or Model X).

So started to rethink and consider a FWD EV/PHEV sedan. Thus started looking at the Volt.

The Fords have such ridiculously low AER though (don’t even get me started on Toyota). Plus, there just don’t seem to be as many Fords on the lots.

So just wondering what you like about the Ford (or dislike about the Volt) to make you want to switch over. Or is it just the idea of getting something different?

Thanks in advance.

JRMW, I am a Realtor and I frequently have two adults in the car with me and the Volt is simply too small a car to be an ideal Realtors car. All of my clients have praised the car and said they don’t mind the tight back seat, but I really want a roomier car. The second reason is more that I am irritated with the way GM has marketed the Volt than with the car itself. That shouldn’t affect how I like my Volt but it does. I love the car and dislike GM and my irritation with GM spills over into my thinking on what will be my next (primarily) electric car. My cars from here on out will all have plugs, even if they also have an ICE to help out. The second reason sounds crazy even to me, but after following the Volt on GM-Volt dot com since 2007, I literally can not count the number of times GM has done incredibly stupid things with regards to the Volt. I am up to 650 mpg, plus about 50 cents worth of electricity a day, and I like the idea of American electricity powering my car. But… Read more »

Thanks.
It has been a frustrating ride hasn’t it?
Here in Minnesota it is VERY difficult to even find a Ford Energi. I do like the car but not the range.
Sigh.

I hear you about the range on the FFEnergi. I like the styling, and the size of the car, but the range is just a bit too short. This year.

And the price is a bit steep as well given the smaller tax credit/battery. But by 2016 who knows what Ford will have on the lot, though I have a feeling I will have to extend my lease by a month or two to see the 2017’s roll in to get Ford’s Gen II Energis.

Good news for Nissan. I wonder if USA sales numbers are partly due to the slew of nice lease deals coming up lately.

Wonder what might happen in 2016/2017 when a bunch of these leases end (like mine) and there’s a bunch of cheap Leafs for sale, many with 50-60 miles of range left?

This basic question — how various companies, most notably Nissan, handle the transition to generation N+1 in the midst of many gen N cars coming off lease — is something I wonder about a lot. I would not be at all surprised to see Nissan try to lessen the market impact of those cars (like mine) coming off lease by giving people an incentive to buy or extend their lease. They could offer a “residual rebate” for purchases and/or a “bonus lease year” at a discount, for example. There are two scenarios here: The gen N cars are attractive, which eats into the sales/leases of gen N+1, or they aren’t, their market value plummets, and Nissan has to deal with an ugly PR issue. Of course, a lot of this depends on what one assumes about the range and price of the next Leaf. If it gains 30 to 50 miles and is basically the same price, then there’s little transition effect from gen N to N+1; if they double the range and cut the price by $5,000 (excuse me while I drool all over my keyboard), then they’ve created a step-change via the generation update. I think the first… Read more »

30-50 mile increase would let the Leaf work for my family.

There could be a lot more to consider than just N compared to N+1. All those generation N vehicles could get a battery upgrade — perhaps a retrofit from LG Chem — that would make them both valuable and competitive in the N+1 market.

Perhaps the bigger consideration is the impact of higher range on ICE sales. The N+1 range gets past the tipping point for many many more ICE drivers. A real world cold weather range of over 100 miles would get past the anxiety barrier that holds back BEV sales now. More drivers would opt for the simple, low maintenance BEV drivetrain. Hybrids and range extenders become less interesting. At some point, the engine becomes a liability, with a need to run the engine and use fuel stabilizer to maintain it for infrequent use.

After the ramp up in battery production, I think competition is going to force all manufacturers to sell more range for less money. It may not happen in the first year of N+1, but by the second year, my guess is your drool scenario with both cars and vans available to choose from.

I expect them to offer rebates of up to 5000$ in atlanta area if georgia decides to give up the tax rebate in the state.

Doesn’t nissan have an extra $3500 cash on the hood these days? That can’t be hurting Leaf sales.

I am really hoping that they hit that 30,000 mark in 2014. I also hope they can hit it again in 2015, although it will be harder since the car has not changed at all. By 2016, I don’t know what Nissan is going to do; they won’t have the next gen available yet (coming in 2017), yet the current iteration will be getting stale.