Nissan LEAF US Sales Continue To Surge In September
Finding itself up against some fairly low comparables from September of 2013, Nissan easily continued to outperform its results from last year.
For September, Nissan sold 2,881 LEAFs, an 48% improvement over the 1,953 sold last year.
And for those who are thinking, “It seems like the LEAF is setting new monthly records a lot”, you would be right – as this is the 20th consecutive record month the company has raised the bar.
This strong result is also on the heels of August, when Nissan set a new all-time record for fully electric sales in the US (and the world) by selling 3,186 copies, while bringing its share of the plug-in space in America up to almost 25%.
Overall for the year to date, Nissan has sold 21,822 LEAFs, an improvement of 36% over 2013 when 15,896 were moved.
“Nissan LEAF owners have turned into some of our best marketers, and they jump at any opportunity to share their enthusiasm with friends and family,” said Toby Perry, director, Nissan EV Marketing.
“Take National Drive Electric Week—a grassroots celebration of all things EV and the perfect platform for LEAF owners to showcase the benefits of going electric. After celebrating with EV owners in more than 130 cities across the country, we saw a significant increase in LEAF showroom visits with midweek traffic just as heavy as what we see on the weekends.”
Fun/meaningless statistic: Nissan needs 8,178 LEAF sales – or 2,726 units per month – to be the first OEM to sell more than 30,000 plug-in vehicles in one country, in one year.
And despite all these LEAF sales, Nissan has been able to keep a passable amount of LEAF inventory on dealer lots. For the month, nationwide inventory dropped about 500 units, but closed with month with just over 4,000 full electric EVs in stock.
Also of note: During September, Nissan did have a bit of crisis of faith when it came to producing batteries for the LEAF as reports indicated that LG Chem would be coming on board to assist in manufacturing cells for the next generation of LEAF (due towards the end of 2016).
Nissan has stated their manufacturing facilities will still remain open and doing the job of supplying battery packs to assembly plants.
Separately in China, the
LEAF Venucia e30 was launched this month. Pricing starts from RMB 267,800 ($43,400 USD). However, it is made locally from Nissan’s unprecedented 4th LEAF/e30 production facility – which means Chinese incentives of up to 87,500 more yuan can bring the cost down to around RMB 180,300 ($29,400 USD).