Nissan LEAF US Sales October 2014 – LEAF Becomes Undisputed King Of Single-Year Sales
This month, like the 20 prior, Nissan has set a new record high in sales for the all-electric LEAF, but this time it is a little more special.
In selling 2,589 cars in October, a total of 24,411 have now been sold so far this year, setting the new all-time record for electric vehicle sales in one calendar year in America.
Previously in 2013, Chevrolet sold 23,094 Volts. The LEAF is now the leader in the category of single-year sales in the U.S. for a plug-in vehicle
The only questions remaining to be answered for the Nissan LEAF is:
- How many can they sell total in 2014? Is 30,000 achievable? A level of 2,795 would be needed, well below the recent average
- Just how long can this consecutive record streak last?
October’s mark was a 29.3% improvement over last year’s 2,002 sold. So far, for the year to date, sales have improved 35% over the 18,078 sold through the first 10 months of last year.
Nissan’s Toby Perry, director of EV marketing, tells us Nissan is gearing up its efforts to move even more LEAFs and the effort starts today with a new ad campaign:
“Halloween may be over, but we still have a few tricks up our sleeves. For starters, we have a new TV commercial that encourages consumers to kick gas by going electric with the Nissan LEAF. The ad airs in major markets starting today and features real consumers finding out how much they could save on fuel costs each year.”
Since its debut, the Nissan LEAF has firmly held about 25% market share of all plug-in vehicles offered in America:
On a global level, Nissan moved close to 7,000 LEAFs last month in September – a personal best as well; we will have to wait a few more weeks for all the data to roll in to know if October can match that result.
Looking at the US outlook for the LEAF heading into the last two months of the year – known to be the busiest time of the year as the $7,500 federal credit deadline looms near for 2014 tax returns, the Nissan EV is in its strongest inventory shape of the season, with just over 4,000 excess units on hand on dealer lots.
And just in case you were wondering how LEAF fares among Nissan passenger cars in the U.S., here’s a graphic showing those stats: