Nissan LEAF U.S. Sales Slip Below 800 In January 2019

FEB 1 2019 BY ERIC LOVEDAY 71

The January drop off is partially to blame for low LEAF sales.

But that’s not the only reason the LEAF sees a downturn. The announcement of the longer range LEAF e-Plus no doubt contributes to reduced sales of the shorter range version that’s currently offered.

After several months of a downward slide in 2018, sales of the Nissan LEAF showed a sharp rise in December 2018 in the U.S.

With just 1,128 LEAFs sold in November and only 1,234 LEAF sold in October, sales of Nissan’s flagship EV had been soft. That came to an end in December when sales shot up to a reasonably solid 1,667 units.

But as those of us in the EV sales world know, January is never a strong month. Therefore, and as expected, LEAF sales dropped last month. Nissan sold just 717 LEAFs in January 2019. That’s a disappointing figure, but it blows away the 150 LEAFs sold in January 2018. As Nissan points out, sales are up 378% year-over-year.

Looking at YTD figures for the LEAF we note that cumulative sales for all of 2018 stand at 14,715, which is a decent improvement the total of 11,230 sold in 2017. But now we wait to see what level of impact the LEAF e-Plus has on the yearly figure. Nissan says the LEAF e-Plus will launch in the U.S. this Spring, so we’ve got just a couple of months to wait still.

All eyes on the upcoming 60-kWh Nissan LEAF e-Plus now.

Categories: Nissan, Sales

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71 Comments on "Nissan LEAF U.S. Sales Slip Below 800 In January 2019"

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Will there be an overall “What to Expect” article today, or no because this will be a crap month?

RIP to another victim of Tesla.

One way I disagree. The new Kona and Niro coming means Nissan is in trouble. I then think about would I get a Niro but not having the Superchargers that Tesla has really takes away so much. Unless the CCS chargers grow 1000 times over current it’s Tesla or nothing.

The Kona definitely brings 250 miles to a new price point, but it’s a shame they only offer smart cruise control on the $45k model (please correct me if I’m wrong). An Autopilot Model 3 starts at $49k (reduced tax credit, of course).

A ProPilot Leaf starts at $35k. But I agree that’s pretty much all the Leaf has going for it. If you don’t desire such tech, it’s only $7k difference for all the Kona’s advantages.

I think the long range Leaf will only improve things for a few months. The regular Leaf has a price niche where it’s the best, but the long range doesn’t.

The Kona will be region restricted (12 states). Good luck finding one in your market. Unless manufacturers commit to selling these vehicles to the masses there will not be the competition you speak of. Affordable & Ubiquitous will win every time.

Spoken like a true troll, we want all EVs to sell well. This is the best car Nissan has ever made. We have owned 7 Datsun/Nissans and this is the best one yet. Great cars, every bit as good as our old Camrys, Corollas, Prius, CRV, Miata, or SR5. Great cars. I’m not sure why you mentioned Tesla, a Tesla model is near the very top of the lemon list of cars to avoid. If you want a great performance car and your willing to sacrifice reliability then get a Tesla. If you want a great reliable family car try a Prius or a LEAF.

I’m surprised they sold so many with 60kWh coming soon. I guess people saw that 60kWh would also have crap battery and figured it won’t make much difference.

Do Not Read Between The Lines

They sold 772 in January 2017 and 755 in 2016.
I think it’s just January.

and 150 in January 2018.

Jan 2018 was low as it was between models.

Same argument could be made if 60 kWh came with TMS.

Dude you need to let this TMS thing rest. TMS was added to cars to prevent them from catching on fire. No LEAF battery has ever burned so they don’t need that feature.

You may be confusing BMS (battery management system) with TMS (Thermal management system). On smaller batteries at least BMS controls maximum charge/discharge rates and keeps the battery from overcharging or running too low so as to cause damage. TMS would keep the battery within a certain temperature range. Too cold and it cannot put out as much juice or charge as quickly. Too warm and it degrades faster. That’s why Teslas and others can fast charge several times a day without damage. Nissan’s answer is to slow down charging.

My take. Correct me if I am wrong.

Dudamus, your comment is so ridiculous that I don’t know if you’re joking or serious. Someone who drive EV can’t be that misinformed (or can you?)

TMS’ main advantage is to keep batteries healthy. Tesla catches fire more than others yet it has TMS. It catches fire because it was short circuited more easily because of construction with many small batteries and interconnected wires.

I am not sure if 60kwh will help that much. Not only does it not have thermal management, it has a 226 mile range. Not very impressive. It’ll be drowned out by it’s competition, the e-Niro and e Kona.

Unless Kia changes how many they plan to import in the US the Leaf will easily outsell it here. Leaf is widely available like the Bolt EV.

The Leaf does have its advantages: Pro-Pilot for one. Another is that it is readily available across the US.

Pro-Pilot looks very impressive and car to grid ability is fantastic… but the market will decide if its positives outweigh the negatives. My opinion too many negatives… a shame, they were very easy fixes. I would have waited and bought this car.

(⌐■_■) Trollnonymous

I’ve had people ask about V2G. First I educate them on the effects of doing many cycles of discharge and charge and effects of DCFC.
Then tell them what V2G does.

Response is the same…….”No thanks on V2G”.

I’ve read somewhere that it can be good for the battery when taking out small amounts and topping back up, they wouldn’t be discharging the full battery. Should be much better than leaving at 100 % for a week.

I have a spare LEAF so V2G could allow us to go of grid. That would save us thousands uppn thousands of dollars. I would want more of a V2H , screw the grid.

If you can buy power at 10 cents a kWh hour at night and charge your battery and then sell it back at 26 cents a kWh at a different time of day is that profitable?

Let’s do the math.

At $8K for battery + inverter might be about $10K. Assuming 10 year service life, that’s $2.74/day. There’s also more labor costs (ie, code, electrician, etc).

If you assume 15% loss in charging/discharging (probably more through inverter unless you run close to peak power), that’s $3.22/day. Again, that’s not including installation cost.

Peak vs super off peak differential is $0.16 and peak lasts for about 5 hours. You have to use over 4kW continuously for 5 hours in peak hours every single day. Anything less, and you’re losing money by using your spare Leaf.

If you’re using 4kW constantly, you’ll quickly run out of baseline limit. Then your whole bill will be up to peak level.

If you’re using that much electricity, far better is to get solar and have net metering. Even better, just use less electricity.

No need to do math, it’s not economical to reduce battery cycles. They do wear out.

Power company is not going to pay you 26 cents. They pay you 50% of what they charge you, so 13 cents.

Do Not Read Between The Lines

What you should say is “I’m a know nothing, so you should look for information about research on it.”

The information I’ve read about V2G research is that the cycling that’s done isn’t a problem for the battery. But ultimately I don’t think that V2G will be important because smart charging (“G2V”) combined will dedicated storage will do it all much more easily.

I think V2G should only be used for emergency purposes.

The LEAF also has exceptional reliability. One of the most reliable cars ever made in the history of automation, albeit with a limited range.

False. We have 8 years of data and the Leaf scored a 5/5 (best) on the Consumer Reports reliability survey on only 3 of those years, a 4/5 in 3 years, a 3/5 (average) in one year and 1/5 (worst) in one year.

There are plenty of models of cars that have scored better than that the last 8 years (i.e. Prius at 5/5 in 7 out of 8 years with just one year at 3/5 (2018 – a shocking development, or the Corolla 5/5 in 8 out of 8 years), so the Leaf is not ‘one of the most reliable cars ever made in the history of automation’.

Didn’t you say below that you had a Leaf battery fail after only 43,000 miles?!? Doh!

No it didn’t fail it dropped below the warranty capacity. I didn’t read the instructions on battery care. I am getting the word out, take care of your batteries. Do not run it down to zero every day and do not charge it to 100% right after you get home so it sits at 100% all night long. I did everything wrong.

No LEAF has ever caught on fire so why would they add TMS?

battery degradation

Bam !

And the ability to go road tripping as well.

Yup

This is what I’ve been saying for the last year. The 40kWh Leaf has a niche as the best EV at its price point. Add in the rumored cost of the bigger battery, and that’s not true anymore.

The long range will add a few more sales, but that’s it.

Not having TMS is death penalty to batteries.

My wife picked up a used 2018 for about 13 grand below retail. Great car. She does mostly city driving and it looks like it is good for about 175 to 185 miles if she went 100-0% charge. She set up the timer to charge about 2.5 hours each night and that keeps it in the 25-75% daily charge window. I drove it the other day for fun and turned on the cruise control and it started driving itself. I guess she set it up somehow. It was cute, it speed up and slowed down and followed the car in front about 100 feet. After ten seconds of driving with out my hand on the wheel a ding went off and it reminded me to put my hands on the wheel. IT does not avoid potholes so be careful. I had to intervene several times to dodge those cinder block sized chunks of asphalt missing.

The LEAF has no issues with thermal management. I reviewed all the NHTSA complaints on the LEAF., not very many compared to other cars. There was not a single complaint about the car batteries overheating much less catching on fire. Perhaps you heard this from a guy that makes videos for Tesla and if you use his referral code for free supercharging he can get another Tesla for free?

Ah, crap. Fortunately there are so much better EVs.

Not below $35k. Add in legit lane-keeping automatic cruise control, and you have to spend $10k more for a better EV.

The Leaf has become a very good EV, but I don’t feel sorry for Nissan having poor sales. They deserve it with the terrible battery degradation they had for so many years.

Actually the main advantage of new leaf is that it’s the roomiest.

I saw some 2018 LEAF SVs in Bimringham for $22K after incentives. The last car you will ever need if you take care of it.

To those that think this has something to do with the upcoming 60 version or the lack of TMS or pms or whatever disorder you can find….you are of the mark.
This is entirely on Nissan dealers and their unwillingness to deal these cars in a similar way they are dealing their gassers. As with most non Tesla evs, the wast majority are leased. The leases for this car are beyond pathetic. I was quoted by multiple dealers north of $17k for a 36 mo/10k miles on a $37k msrp car. In contrast, my wifes Clarity phev which was leased from a company that is known for bad leasing (Honda), it costed us $10.5 on a $34.5k msrp. These dealers want you to pay 17k and they also pocket the fed 7.5k making out like bandits with almost $25k for a 3 year rent on a car that has an invoice in the low $30k. As far as I’m concerned, Nissan can shove their turd up their butt.

Amen to that my Candian brother! Shove that etron up le cul!

I think CA is California. Mark is my SoCal buddy. After all, we are of nuts and fruits, reflective of our comments above.

Confirming …nuts and fruits.

So much fail.

Lease deals are set by Nissan (and their finance division), and the dealer has little to no control over those. The giveaway LEAF leases that resulted in Nissan Motor Acceptance Corporation being upside down by $5K+ on thousands of lease returns are a thing of the past. When you set the residual at a realistic number (~30 to 35%), the amount of the value you “use” goes up, and hence the payment does as well. Your quote of $17K in lease payments on a $37K car implies that the 3 year old used LEAF would be worth north of $20K plus – ever seen one sell in anywhere that range?

Dealers NEVER get the Federal Tax Credit. The credit always goes to the purchaser, which when you lease is the leasing company (who then “rents” it to customer).

But indeed the LEAF sales are impacted by several factors, no the least of which are the ever expanding choices and competition. Putting out a product that is known to be prone to battery issues while doing nothing to address the problem? Unless/until they change that, I believe we will continue to see the LEAF fall down the sales charts.

The LEAF has no battery issues. It has a troll issue. For some reason a hand full of people have decided to make it their career to criticize the car because it does not catch on fire. Think about that for a minute.

I’m sure people will realize there are other ways of keeping warm during winter.
Joking aside, wanna see i can make your catch fire?

Someone took a blow torch to a Nissan battery cell and it would not burn. They melted a hole through it and it would not burn.. Those batteries do not heat up much when charging or discharging.

I cannot disagree with you there. One of our 2012 LEafs has a bad PTC heater. the other 3 will cook you. But I also own a very nice Titan Crew Can PU truck and all the LEAFs have a better AC.

Have you met real life users in person? I have! I talk to them at public charging stations.

He has an older model that he probably never had to fast charge so it’s hard for him to relate.

I used to own 4 LEAFs sold one a couple days ago. great cars. I usually always charge at home. We have done as many as 5 quick charge in one day in our 2016 on a 96F day and we did 3 quick chargers last weekend in my wifes 2018 model when it was cool outside. We do not have problems with heating up. We follow the manufacturers instructions and try to limit quick charges to 80%. We quick charged the 2018 to 89% last weekend and the battery didn;t even get up to 72F. it was 57F outside and I guess the battery was 62F? i personally think the rapidgate videos are hoaxes

My head is spinning….
Leases is all i do…for many years now. Nissan sets a lease template which dealers can choose to replicate or NOT! Most will inflate it (using dealer add ons and inflated mf numbers) in order to sucker punch unsuspecting and gullible buyers. Other more respectable dealers will undercut the template by giving buyers additional msrp discounts or some type of dealer promotion (drive events, model loyalty, regional rebates, flex cash…) in order to beat the template. I NEVER GOT A LEASE AS ADVERTISED BY MANUFACTURER….EVER! I consider that the worst case scenario and just a starting point.
The fed credit goes to the finance company which is some cases are a subsidiary of the manufacturer. You can pretend all you want that this somehow gets lost in leases…it doesn’t….someone gets it and needs to be discounted. If i pay 17k and the gov is paying 7.5k then the car is almost 25k to rent for 3 years. And again, learn the difference between invoice and msrp. One actually means something, the other really doesn’t.
As for “ever expanding choices”….you have to be joking! Have you actually try to shop for an ev?

A collective sigh of disappointment with the new Leaf from even staunch supporters says it all.
Nissan thought they could pull a fast one, and instead of turning over a new leaf, they gave us the same old chapter and verse. Don’t buy it. Lease it if you must.

“If you must” drive a hatch EV soon,
Lease the Leaf,
Or,
Buy the Bolt!

Hyundai/ Kia – Kona EV / Niro EV are coming soon, so wait a bit more, if you’re patient.

I’m not sure what your talking about or who you are talking to. We have owned 7 Datsuns and Nissans and the LEAF is hands down the best car Nissan has ever made. We owned 8 of Consumer reports top 20 cars for reliability over the past decade and we put our LEAFs at the top of that list. Great cars.

Lease pricing on LEAFs is pretty awful right now, our 2016 SV lease ended three days ago, and the local Nissan dealers wanted $145/month more than our 2016 and 2012 LEAFs cost to lease to get into a new one! It was a 37% price hike over our first two leases, mostly due to lower incentives and a much lower residual, as far as I can tell.

Faced with paying 37% more for a car with…. 30+ miles more range than our 2016, we decided to just keep our 2016. The monthly payments to own it (paying off over the next 3 years) were lower than the lease payments on a new one would be, and at the end of it, we still have a car! Or we can upgrade to a Model 3 whenever Tesla ships the mythical $35,000 model.

Loved our LEAFs as a city car at the lower lease pricing, but at over $400/month to lease, they are not a good value here in the parts of the country where long-range travel isn’t an option due to the lack of charging infrastructure.

Yes the Nissan subsidy days are over. They need to pay for Ghosn’s retirement mega-millions.

We have a 30kWh and a 40kWh LEAF. The 40 kWh LEAF is a good 50 to 60 miles better if you are looking at a long range car. great car if you have a really long commute up to 75 to 80 miles.

Yep we love our 30kWh LEAF too. We bought it used and got a great price. EVs are great used car purchases.

IF you can use your 2016 LEAF in the 20-80% charge range and save 100% charges for trips to granny’s house it will 2x to 4x your battery life. Enjoy.

They will love those LEAFs for generations. We could not find a great year end bargain on a new 2018 LEAF so we bought a used Factory rep LEAF with 3,000 miles for about $13k below the internet build price. I suspect it will last a lifetime if it is anything at all like my 2012 LEAF. Best car we ever owned. We will retire in a few months and we plan on taking it to all the Natural Parks. I see Zion, Yellowstone, Yosemite, and some state parks are slowly adding charging facilities. We will also be able to charge from our Camper at 1.2 to 1.9kW using solar when we are boon docking. We will promote EVs and LION powered lawn appliances and Solar panels at State Parks as we go. There are a lot of used EVs available now, not everyone can afford a new Tesla, LEAF or Bolt, so we will try to match people with their budget and needs. We want to make sure everyone understands they need about 50% extra range to account for heat, AC, and extra errands and to maximize battery life. I ran my first LEAF battery 100-0% every day in… Read more »

They should of canned the 40kwh Leaf, and introduced the 60kwh at the same price.

At $29k? Come on now! Isn’t it a bit to early for that?

Not when there are way better options than the new Leaf for the same price. If Nissan wants to sell these they need to price them below $36,000.

What better options at $29K?

Hopefully sales will pick up, this is the bet car Nissan has ever made. I spent 2 hours yesterday and reviewed all the NHTSA complaints on the Nissan LEAF, there are not very many complaints compared to other cars. THERE WAS NOT A SINGLE COMPLAINT ABOUT THE BATTERIES OVERHEATING, MUCH LESS THE CARS CATCHING ON FIRE. PEOPLE NEED TO LET THIS FAKE NEWS ABOUT NISSAN HAVING SOME SORT OF ISSUE WITH ACTIVE COOLING TO REST. This only appears to be a problem with the trolls.