Nissan LEAF & Tesla Earn 2015 IHS Automotive Loyalty Awards

FEB 9 2016 BY MARK KANE 11

Tesla Model S On A Chicago Night (click for great wallpaper-ready imaging)

Tesla Model S

The 20th Annual Automotive Loyalty Awards announced by IHS Automotive in January revealed the Nissan LEAF as tops in the Non-Luxury Traditional Compact Car.

For LEAF, it’s the second win in this category (see previous year post), which means that LEAF buyers must be pretty loyal to the Japanese brand and to the LEAF itself:

“Nissan LEAF continues to earn praise and was recently named the best Non-Luxury Traditional Compact Car in the 20th Annual IHS Automotive Loyalty Awards. This is the second year in a row the all-electric LEAF was recognized with this award during the Automotive News World Congress held in conjunction with the North American International Auto Show in Detroit.

The Automotive Loyalty Awards recognize automotive manufacturers and brands for customer retention and conquest efforts during the 2015 model year (October 2014-September 2015).

IHS Automotive analyzes loyalty throughout the year and regularly works with its customers to effectively manage owner loyalty and conquest efforts through in-depth research and analysis of automotive shopping behaviors, related market influencers and conquest and retention strategies. Loyalty is determined when a household that owns a new vehicle returns to market and purchases or leases another new vehicle of the same make, model or manufacturer.”

Andrew Speaker, Nissan’s director of Electric Vehicle Sales and Marketing said:

“We know that Nissan LEAF drivers love the benefits of driving electric—zero spending on gas, quick acceleration and the feeling of driving an environmentally friendly vehicle, to name a few—which is why so many LEAF owners come back and buy another LEAF. Receiving the IHS Loyalty Award for the second year in a row demonstrates that LEAF owners repurchase more often than owners of any other compact car, and it is evidence of their strong enthusiasm for all-electric vehicles.”

But perhaps the biggest winner of the 2015 IHS Automotive Loyalty Awards was Tesla, as the company received two awards:

  • Most Improved Loyalty to Make
  • Most Improved Conquest Percentage

Because Tesla was only selling a single model during the timeframe for the award, we could assign it directly to the Model S.

“Tesla was honored for Most Improved Conquest Percentage and Most Improved Loyalty to Make, which as a new manufacturer, helps demonstrate that Tesla is now able to compete in the mainstream market for new conquests while retaining their current customers. “

General Motors opens the award list with the Overall Loyalty to Manufacturer award:

2015 Model Year IHS Automotive Loyalty Award Winners
CATEGORY2015 MY Loyalty Award Winner
Overall Loyalty to ManufacturerGENERAL MOTORS
Overall Loyalty to MakeFORD*
Most Improved Loyalty to MakeTESLA
African American Market Loyalty to MakeFORD*
Asian Market Loyalty to MakeTOYOTA*
Hispanic Market Loyalty to MakeTOYOTA*
Highest Conquest PercentageJEEP
Most Improved Conquest PercentageTESLA
Non-Luxury Traditional Compact CarNISSAN LEAF*
Non-Luxury Traditional Mid-Size CarHYUNDAI SONATA
Non-Luxury Full-Size Half-Ton PickupFORD F-SERIES
Non-Luxury Traditional Sub-Compact CarMITSUBISHI MIRAGE*
Luxury Traditional Compact CarMERCEDES-BENZ C-CLASS
Luxury Mid-Size CUVLEXUS RX*
Non-Luxury Mid-Size PickupCHEVROLET COLORADO
Luxury Compact CUVVOLVO XC60
Non-Luxury Traditional Full-Size CarTOYOTA AVALON*
Luxury Traditional Mid-Size CarLEXUS ES
Non-Luxury Sport Mid-Size CarFORD MUSTANG
Luxury Traditional Sub-Compact CarACURA ILX
Non-Luxury Sport CarVOLKSWAGEN GTI
Non-Luxury Compact SUVJEEP WRANGLER*
Luxury Traditional Full-Size CarMERCEDES-BENZ S-CLASS*
Luxury Mid-Size SUVLEXUS GX
Luxury Prestige Full-Size CarBENTLEY CONTINENTAL*

Source: IHS Automotive
Notes: Vehicle segment winners are listed based on segment share of the market from highest to lowest. Repeat winners from 2014 are noted with an asterisk.

Categories: Nissan, Tesla

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11 Comments on "Nissan LEAF & Tesla Earn 2015 IHS Automotive Loyalty Awards"

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For the Nissan LEAF, this is second year in a row it has won the IHS loyalty award.

GM as “Overall Loyalty to Manufacturer” is surprising. I wonder how much of that was from Volt + SparkEV. Of course, my enthusiasm would make it count 1000X 😉

OK, I’ll throw my 2 cents in. When you’ve decided to go EV and your options are limited where are you going to go? I enjoy my Leaf but at the time of purchase it was either Leaf or Volt. Kia wasn’t available yet, i3 and Tesla were too expensive.

Roll forward to summer of 2017 when my lease is up. Will I go back to a Leaf because it’s such a fantastic car? Or will there be BEV options that may tempt me. If there isn’t then another Leaf it is. I sincerely doubt that I won’t have better options by then. Nissan, next time you have to earn it.


You want to see real loyalty Nissan? Change your policy and offer range upgraded traction batteries for the 2011-16 Leafs.

Your current policy ties a range restricted battery to the early model years…it’s bad policy not to allow for increased range; BMW has no such restriction.

Amen brother!

It will be fascinating to see how the loyalty goes when there is competition from the Bolt, affordable Tesla, etc. I purchased my 2011 Leaf lightly used $30K out the door 3-1/2 years ago. I can no longer go across town twice without having to re-charge, and am thus increasingly relying on my ICE vehicles for after-work events, even if I wear winter coat and gloves while commuting with the heater off. Nissan seems to be trying to rub my nose in the fact that the car is now worth about $5000. A couple months ago, I got one mailing from Dallas that one of the dealers in Albuquerque would be willing to pay as much now as the car had been valued at a year previously. Last week I got another advertisement from Dallas that the dealership from which I had purchased the car had numerous clients wanting to purchase one, and none were available (including auction); would I please bring the car for evaluation and possible top-dollar purchase. In both cases, the dealership salesmen were very willing to explain how little the car is worth, with searches of the internet to prove their point. Review of the “My… Read more »

Press release reads:

“Nissan LEAF continues to earn praise and was recently named the best Non-Luxury Traditional Compact Car…”

How does the Leaf qualify for this category? It’s neither a traditional car, nor is it a compact. In fact, some say that at least in certain areas, it has more interior room than the large Tesla Model S.

Knowing how loyal tesla customers are to tesla, how is the “overall loyalty to” winners determined?

” Loyalty is determined when a household that owns a new vehicle returns to market and purchases or leases another new vehicle of the same make, model or manufacturer.””

Well, when you return your LEAF at the end of the lease, you are already in the Nissan dealership so the chance of selling another LEAF or Nissan is high.

But when does LEAF becomes a “compact” car when it is classified as Midsize?

I compare the LEAF to other compact SUVs|suv&veh2=200706266|hatchback&veh3=200719669|suv&veh4=401612364|suv&show=0&comparatorId=6438630