Nissan LEAF Sales Stay Around 2,000 Units (Again) In November
How can it be November 2013 and both the Nissan LEAF and Chevrolet Volt are both having trouble producing the right about of inventory to satisfy demand? Yet it is true.
For November, Nissan sold another steady 2,003 LEAFs, good for an 30% increase over November 2012 when 1,539 copies where sold. Overall 20,081 have been sold thus far in 2013, easily surpassing the 8,330 that were sold by this point last year by 141%
With model year 2014s now in production in Smyrna, TN, the story of the model year 2013 LEAF will always be remembered as the car that was never fully in stock, as Nissan’s assembly factory could never manage to pump out much more than 2,000 units in any given month until the November.
And while Nissan did decide to bump monthly production to a level of 2,700 units, it took them all the way until November to actually get the plant producing even a few more of the 75 mile electric car. Even now, new Nissan Senior VP of Sales and Marketing, Jose Munoz, had to come out and warn that deadlines to increase production had failed to be met.
“We are supply constrained… We will start producing more Leafs probably by the end of this year — so December January time.”
What does this mean in the real world?
Right around 3,000 LEAFs are irregularly available nationwide, with some areas more than fully stocked, and others too low. Of the current inventory almost 50% was of the more inexpensive S trim level that starts at $28,000, with a little over 20% being the high end SL variety.
Like GM with the Chevrolet Volt, we find that both Nissan and GM have hurt their own abilities to sell plug-in cars during the hottest time of the year to sell EVs – due to the tax implications of the $7,500 federal credit and the calendar year end.
It should be noted that no pricing announcement as yet been made on the 2014 Nissan LEAF; and while we don’t expect to see any great reductions this year, the 2014 Nissan LEAF in Canada will reportedly be receiving an approximate $1,000 haircut when our neighbors to the north get new inventory in January – so another US price reduction could still be in store.
As for November’s LEAF sales results, Nissan states the following:
- Nissan LEAF celebrates its best November ever with 2,003 units sold, up 30.1 percent over last year. CYTD sales are up 141.1 percent year-over-year.
- Atlanta maintains its spot as the No. 1 market for the fourth straight month.
- LEAF is the top-selling Nissan model in both Atlanta and San Francisco, and it is the second best-selling model in Seattle, Portland and Eugene, Ore.
Erik Gottfried, Nissan’s director of EV sales and marketing, tell us this:
“Top Nissan LEAF markets like Atlanta and San Francisco remain strong, and we’re continuing to see sparks in emerging markets like Chicago and Dallas. Working with feedback from LEAF dealers, we are responding to consumer demand and getting more of the right models where we have the best opportunity for growth.”