Nissan LEAF Sales Off Slightly In US As July Marks A Full Year Of Dismal Sales
In July, just 1,063 were sold, bringing the year to date total up to 6,856, off 38% from the 10,990 moved through the first 7 months of 2015.
If one is looking for a “silver lining”, we have now reached a full year’s worth of a sales swoon, meaning July’s woeful result was only off 9.5% from the dismal 1,174 sold in July of 2015.
So not much of a silver lining then. But if one wants to learn from the results we do have on the table, we can clearly see part of the sales problem is self-inflicted.
With new battery options upcoming and an all-new, next generation LEAF set to debut in the not-so-distant future, it appears Nissan is actively managing existing inventory lower in the US.
During July average stocked inventory fell to a 2016 low around ~2,500 units, and the “new” 30 kWh version (also know as the SV/SL trims) fell to about half of the total. Basically it is impossible for Nissan to perform much better than it has of late.
Also of interest for Nissan and the LEAF in July:
*- as mentioned, Nissan LEAF sales are strong in Japan. After 1,323 registrations in June, 2016 sales have already eclipsed all of 2015’s total
*- perhaps tired of waiting for Nissan to announce a battery upgrade of its own, engineers at Nissan’s Technical Centre in Barcelona (NTCE-S)y facility build their own 48 kWh LEAF
*- 2016 editions of the LEAF also got a recall note this month (well, ~4,300 of them anyway), as an airbag supplier error (found in the wiring harness) can unintentionally deactivate the safety device
*- Nissan and Eaton show off the first recycled “full pack” energy storage solution