Nissan LEAF Sales Surpass 60,000 In U.S. – LEAF Captures 50% Of BEV Market Share

SEP 27 2014 BY MARK KANE 18

Nissan LEAFs Save Loveland 41%

Nissan LEAFs Save Loveland 41%

Nissan has already sold more than 60,000 LEAFs in the US, which is roughly 55% of all the BEVs sold in the U.S. since December 2010.

Including plug-in hybrids, LEAF is at almost 25% market share for plug-ins sold in the U.S all-time..

This ratio is similar if we examine only the first eight months of 2014 (50% and 24% respectively). Not bad.

Toby Perry, Nissan’s director of Electric Vehicle Marketing stated:

“With more than 60,000 U.S. sales and 50 percent market share among pure EVs this year, Nissan is the natural sponsor of National Drive Electric Week.”

Sales of the LEAF increased this year by 34%.  Additionally, LEAF sales set a single-month record in August with 3,186 deliveries. Nissan is reporting strong growth in markets across the U.S. such as Washington, D.C., Boston, Salt Lake City, in large part due to owner advocacy.

Perry adds:

“LEAF owners have become our most effective marketers. Their enthusiasm for their LEAF and its benefits drives family, friends and co-workers to consider and purchase one for themselves. This has a viral effect, where one LEAF sale in a neighborhood or office often triggers several additional sales.”

Worldwide LEAF sales have exceed 135,000, so the U.S. has a 45% share. With almost 44,000 sold in Japan, most of the remaining 30,000 must be somewhere in Europe.

Nissan LEAF Sales Surpass 60,000 In U.S. - LEAF Captures 50% Of BEV Market Share

Nissan LEAF Sales Surpass 60,000 In U.S. – LEAF Captures 50% Of BEV Market Share

Categories: Nissan, Sales


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18 Comments on "Nissan LEAF Sales Surpass 60,000 In U.S. – LEAF Captures 50% Of BEV Market Share"

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Impressive adoption numbers for a vehicle that isn’t mainstream attractive, and no active battery cooling, or much usable range.

Looking forward to seeing their Gen 2 Leaf…

Right. Because BEVs have been artificially suppressed for many decades by the fossil-dominated economy.

Basically anyone can walk in and use existing technology, and with enough funding and reasonable business sense make a BEV that could displace a large fraction of cars on the road today, without drivers feeling more than minor discomfort (if that).

Not to take away from Nissan – the first major automaker to fully embrace this challenge and cast it into the globally-popular “Japanese family car” mold – but that’s the situation.

As I wrote elsewhere, BEV technology is now so viable from nearly all aspects, that it is literally falling off the trees for anyone who cares to pick it.

It shows what happens when you move beyond the concept car/press release stage and actually do the work necessary to bring a car to market. It takes the “Drive Electric Tour”, the dealer education (still ongoing…), the shaping of public perception, the charger installations, all of which Nissan did early on.

There will be a big market share for the Leaf for a long time to come, as long as the Leaf maintains it’s value in the customers mind.

Cool. Now give us a new model without the buy-eye headlights and with the OPTION for a larger battery.

I have a leaf and agree that it is ugly, but in a cute sorta way. I am looking forward to a new Leaf with longer range, but I hope Nissan does not make it look like every other car on the road. I would love to see some styling refinements, but I kinda like the bug-eyes overall concept.

When I bought my Leaf, there was one other in the neighborhood. Now I count 5 on my block. I typically pass 10-20 of them on the way to work. There are 5 in just my company, and I consider that low – the last place I worked there were 20. We are in danger of becoming a Leaf monoculture as far as EVs go. This is in Silicon Valley.

This appears to be primarily because Nissan is the only one besides Tesla that is seriously promoting and shipping the car. When I bought mine, I shopped around for different cars, Ford, Fiat, and others, Nissan was the only one ready to sell me a car.

I believe the reason the car has spread so far here is that after the press has done such a thorough job of trashing electric cars, they don’t have enough range, they cost too much, they take 8 hours to charge, you can’t find a charger, etc, the very fact that an EV is driving down the road at all causes people to think about things differently.

Here in western PA, I got my Leaf in September 2012. I went about 7 months before I saw another one on the road. Over the last 2 years, I could count on 2 hands how many I’ve seen on the road. I’ve actually seen more Teslas, but still not many of them, either.

Last Sunday at our first local NDE event, I actually parked near 2 (!) other Leafs, and spoke at length with one of the owners, who – ironically – wasn’t even from Pittsburgh.

The only quick chargers are 25 miles in opposite directions from my house; I’ve never even seen one in person.

Also in 2 years, I remain the only person in a 250-person office to have a BEV.

It’s a lonely Leaf experience out here in ‘normal’ country.

Sorry PA — move down to GA where you see a Leaf around every corner. And the rust belt wonders why everyone moves away….

“Normal” = pretty darn cold.

EVs rationally have a much bigger uptake in milder areas. Tesla is obviously less affected. Throw in GAs incentives and there is no competition.

And then there is the momentum thing. Once you see them everywhere, it convinces people that it works. And then the QCs arrive…. We went from zero to 6 in driving range for me in 6 months.

Norway seems to buck the “EVs are only for temperate weather” meme, however. Tesla and Nissan sell plenty there.

EV curious? I’ve been keeping a diary of my experiences having purchased a used Nissan LEAF.

18 Months in the Life of an #EV owner: How I’ve saved $1,520 in gas, and made $6,000 in tax credits!

We have a LEAF and a Prius. The LEAF is more fun to drive and, because we have PV panels on our roof, we drive it for free and 100% carbon neutral. We have long gotten over Range anxiety.” That is a total non-issue, even with the 85 mile range. We do not have a garage and do not have a 220 V charger. Instead we plug it into a regular outlet, like with our phones, for recharging. Easy and a total non-brainer.

It’s like with digital photography: once you do it, there is no point in going back to film.

A word of caution – I believe Nissan recommends charging with 220 rather than the 110 trickle charger. The higher charge rate is supposed to be healthier for it, sort of like chewing your dinner rather than drinking it through a straw.

There is no issue at all with charging with the 120 other than taking forever.

I completely agree with your comments. I rarely read an article or comment by a non-owner that doesn’t contain a major misconception or false caveat about the Leaf. I wish the press would talk to owners. I drive about 12000 miles a year in Buffalo NY in my Nissan Leaf (charged by the standard 110 outlet in my garage). Best car I have owned — even in the winter. The only maintenance required is rotating the tires. The running costs are insanely low. Acceleration off the line is better than a V6. Because road noise is low I can talk with my family in an inside voice. The car can easily reach highway speeds. I start heating the steering wheel and seats remotely from my phone. I don’t really want others to buy or lease this gem — just stop printing the lies. When the car lease is almost FREE (considering gas and maintenance savings) you have to come up with some serious problems to have a valid meaningful criticism. I have a second car (late model Acura) but barely use it. In fact I may sell it and just rent a new car for the few times I have… Read more »

many ‘expert’ EV fans derided the possibility of BEVs in the marketplace. Kudos to Nissan. Let us hope for a break through battery technology.

Like I said so may times we need faster chargers along the major interstates. They must be placed at 50 miles apart and in safe well lit areas. Then long trips can be possible and the Leaf can be used to its full potential.

I am a volunteer with Drive Electric Northern Colorado. The infrastructure and number of EVs is rising rapidly along the Front Range. I drive a Nissan Leaf and have solar PV on my home. Driving to Denver, Boulder, Greeley and all around Fort Collins is easy given that we have a plethora of level 2 chargers and enough level 3 / QC chargers to make these trips very quick, clean, quiet and cheap!