Nissan LEAF Sales Surpass 60,000 In U.S. – LEAF Captures 50% Of BEV Market Share
Nissan has already sold more than 60,000 LEAFs in the US, which is roughly 55% of all the BEVs sold in the U.S. since December 2010.
Including plug-in hybrids, LEAF is at almost 25% market share for plug-ins sold in the U.S all-time..
This ratio is similar if we examine only the first eight months of 2014 (50% and 24% respectively). Not bad.
Toby Perry, Nissan’s director of Electric Vehicle Marketing stated:
“With more than 60,000 U.S. sales and 50 percent market share among pure EVs this year, Nissan is the natural sponsor of National Drive Electric Week.”
Sales of the LEAF increased this year by 34%. Additionally, LEAF sales set a single-month record in August with 3,186 deliveries. Nissan is reporting strong growth in markets across the U.S. such as Washington, D.C., Boston, Salt Lake City, in large part due to owner advocacy.
“LEAF owners have become our most effective marketers. Their enthusiasm for their LEAF and its benefits drives family, friends and co-workers to consider and purchase one for themselves. This has a viral effect, where one LEAF sale in a neighborhood or office often triggers several additional sales.”
Worldwide LEAF sales have exceed 135,000, so the U.S. has a 45% share. With almost 44,000 sold in Japan, most of the remaining 30,000 must be somewhere in Europe.