Nissan LEAF Sales Stay Strong in September; More Production Coming In November

OCT 1 2013 BY JAY COLE 6

2013 Nissan LEAF And Upcoming e-NV200 Van (which is based on LEAF platform) Get Shown Off Earlier This Month In London

2013 Nissan LEAF And Upcoming e-NV200 Van (which is based on LEAF platform) Get Shown Off Earlier This Month In London

For September, Nissan once again moved a lot more US made 2013 LEAFs than it did a year ago.

Nissan LEAF Sales "Top Off" In 2013 Due To Production Constraints

Nissan LEAF Sales “Top Off” In 2013 Due To Production Constraints

In total 1,953 of the 75-mile EVs were sold during the month, and considering the company only managed to move 984 in September of last year, this month marked a 99% improvement.

As Nissan’s director of corporate communication, Travis Parman, states:

“That makes for seven straight months of record sales. Once again, Atlanta was the No. 1 LEAF market in the U.S., as electric vehicle sales spread from the West Coast to a new wave of markets. Atlanta has a five-day supply of LEAF. Raleigh-Durham also showed significant sales increases bumping into the Top 10 markets for LEAF, and sales were up in all major Texas markets.”

With another impressive uptake in the bank, total LEAF sales for 2013 now check in at 16,076, which is already 6,259 ahead of the 9,817 total sales for 2012 – the kind of improvement you would expect to happen after the company lowered the barrier to ownership by $6,400 this year and starting offering $199/month leases.

Even though Nissan LEAF inventory increased slightly in September (up about 300 units – which is why sales did not crest 2,000 this month), one should not take the monthly results to mean Nissan is catching up with demand, but rather that the LEAF is just getting distributed a little more evenly (in low numbers) nationally now.

In fact, an underestimating of demand for the LEAF by Nissan USA has caused an electrode shortage which has capped sales around the 2,000/month level since the new 2013 model was introduced last March.  That’s a problem which is not easily rectified, as the lead time to increase production in electric vehicles can be long.

Looking "Back On 2013 Sales, Things Look Pretty Good

Looking “Back” On 2013 Sales, Gotta Say Things Look Good From Our Angle

InsideEVs has learned that Nissan did decide to increase monthly capacity up to around 2,700 units (from an initial plan to produce about 1,900 per month) last May after realizing the positive impact that the $28,800 starting price had on sales.  Unfortunately, a good 5 months is needed to actually make that change a reality.

Nissan expects this new capacity to be reflected on dealer’s lots starting in November with the arrival of the 2014 model year LEAF.   Then, we will see how deep demand really goes on the LEAF.

Categories: Nissan, Sales

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6 Comments on "Nissan LEAF Sales Stay Strong in September; More Production Coming In November"

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“Gotta Say Things Look Good From Our Angle”

Yeah, sorry. I can’t help it. The girl looks pretty good from that angle.

This cool but they should at least raise it to 3000 in that the Flood of EV’s is coming.

I’m so glad they are showing regular people using this car and not having it sit parked behind a green screen talking about how much it will save on global warming.

Inventories here in Honolulu have risen as there are now 160 available from three dealers.

I got my leaf rebate (took 2 months). The car is more reliable than my fridge (and probably takes less power). Go go evs…

Just bought a Leaf. Super excited about it. Go EVs!

If you have a 2 car family, the leaf could be the best investment you could make. Period. Drive the leaf to work daily and use the gas car for your longer family trips that go outside the range of the leaf…
. It works great!