Nissan LEAF Sales Stall in July as 1,864 Were Sold
“Nissan LEAF sales in July were 1,864 units, up 371.9 percent over last year. Year-to-date sales are 11,703, marking an increase of 230.3 percent over the same period in 2012.”
That’s the news sent to us via Nissan and at first glance it might seem as though the LEAF had a strong month, but the story doesn’t end there.
If we look back at the year that has been, LEAF sales were steadily climbing (aside from a slight April dip) after Nissan’s facility in Tennessee came online.
The year started off slow, with LEAF sales on the low side as Nissan worked to get production up and running in Tennessee, but once that happened, LEAF sales shot up.
- January: 650 (production constrained)
- February: 653 (production constrained)
- March: 2,236 (production in full swing in Tennessee)
- April: 1,937
- May: 2,138
- June: 2,225
We had figured July to be perhaps Nissan’s best sales month ever for the LEAF. Guesses ranged from 2,500 to 3,000-plus units. LEAF sales only needed to surpass the 2,236 mark set in March of this year for Nissan to break a record. It was “in the bag.”
Or maybe not.
That’s okay though, as LEAF sales will still be on track to double the 9,819 sold in 2012. And all we’re concerned with is overall growth in the plug-in segment and Nissan continues to prove that’s the case.
1,864 sold is still a strong mark. We just got caught up in looking for the first electric vehicle ever to sell over 3,000 units in a single month. We thought the LEAF had an outside shot. Maybe next month…
UPDATE: It should also be noted that while Nissan came up a little short on last month’s result, they also came up a little short on production in Smyrna, TN, as nationwide inventories (curiously) also fell in July by almost the same amount as sales did. Nissan ended July with only 33 days inventory of the 2013 LEAF.