Nissan LEAF Sales Show First Gain In 20 Months For September In The US

OCT 3 2016 BY JAY COLE 24

Storm clouds continue to gather over Nissan LEAF sales in the US

The plug-in sales storm clouds in the US broke for the first time in almost 2 years in the US

“A journey of a thousand miles begins with a single step” … or something like that right?

For the first time since December of 2014, Nissan has increased year-over-year monthly sales in the United States this month, ending a string of 20 consecutive monthly fails.

In places "not the US" the Nissan LEAF continues to perform well (15,000th Nissan LEAF sold in the UK pictured above)

In places “not the US” the Nissan LEAF continues to perform well (15,000th Nissan LEAF sold in the UK pictured above)

September both stopped the streak, while also set a new year-high:

For the month, Nissan sold 1,316 LEAFs, which was a 5.5% improvement over the 1,247 cars sold in September of 2015.

Year to date, 9,238 LEAFs have now been sold, off 32% from the 13,630 moved through the first three quarters of 2015.

Still, other than the slight gain against its former self in September, it is hard to find a silver lining for the LEAF’s sales in the US, as the rest of the market has been gaining more than 50% year-over-year over the past four months

The LEAF’s market share of the plug-in segment in the US fell to an all-time low last month in August (see chart below), hovering at just 8.5%.

Contributing to the pullback is Nissan’s realization of losing touch with the US market, the Japanese automaker is stocking the LEAF at a third the level it was in 2014 when sales peaked at 30,200 units (still the US record for a single year’s worth of sales for any individual model).  During September, Nissan stocked less than 1,500 units on average on US dealer lots.

Nissan LEAF all-time sales by month (through August) clearly illustrates the EV's 20 month swoon

Nissan LEAF all-time sales by month (through August) clearly illustrates the EV’s just-ended 20 month swoon

Also of interest with Nissan during September:

Nissan-Renault passed the 350,000 EVs sold globally mark in September

Nissan-Renault passed the 350,000 EVs sold globally mark in September

*- Nissan expanded its “No Charge to Charge” program to 50 areas in the US during the month (details/full list here)

*- in the UK, Nissan sold its 15,000th LEAF – securing the UK as the most fertile sales ground for the EV in Europe – about 1 out of every 4 LEAFs (~61,000 for all of Europe)

*- together with its partner Renault, the “Alliance” has now sold more than 350,000 all-electric vehicles worldwide, by far the leader in this regard

*- Alliance partner Renault introduced a new, much improved, ZOE with 400 km range (NEDC) this month for Europe, and the expectation is for Nissan to shortly release a much improved version of the LEAF

 

Categories: Nissan, Sales

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24 Comments on "Nissan LEAF Sales Show First Gain In 20 Months For September In The US"

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This bodes very well for the i3 and Volt results, both of which are newer models.

The LEAF will surely find its footing as the model is refreshed. The interesting question for now is will it maintain its all-time annual US sales record of 30,200 against the Model S? Thanks to September’s Tesla sales we are sure to experience a new US monthly record for EVs sold. Will the 30,200 hold? Might be close…

1316 isn’t bad. Can’t wait to see the new Leaf, though. Any improvements in the Leaf “look” would be a good move on Nissan’s part.
I hope Nissan is selling them by June of next year. Sooner would be better, but I wouldn’t bring it out during the winter. Late March maybe.

Why not just buy a ZE 40 now? Better looking with more range than you could ever need!

This article is about US sales. The Zoe is not available in the US.

I could tell there has been more Leaf sales due to amount of waits at DCFC for new Leaf without license plates. At one stop, another new Leaf without plate showed up while I was waiting (he was 3rd in line), and drove away after waiting about 5 minutes. Great way to impress your customers with no charge to charge, Nissan.

There have been a lot of new leafs driving around in Central Vriginia in that I see one every two to three days now.

The LEAF desperately needs the 40 kWh upgrade

Next month I will look the Press Conference from Nissan at the Los Angeles Autoshow. Dear Carlos, please show us the much upgraded LEAF! 😀

Any way to break out the data by trim level (S/SV/SL)?

Throughout the year as I’ve been tracking lease offers (see http://ev-vin.blogspot.com/), the monthly payment on the 3-year factory lease offers for the S, SV, and SL have been $199, $279, and $326, respectively. Down payment required has been $1999 to $2799 (varied depending on month and trim level) until August, when the down payment was dropped on the S trim level to $0. In September, Nissan dropped the SV and SL trim levels to $0. So now all three levels can be had for the respective monthly payments mentioned above, with $0 down and just tax+lic at signing.

I suspect the higher Sept numbers are due the 100-mile SV and SL models are finally priced to move, at least from a lease perspective. It would be interesting to see sales numbers down to that level.

For my 2016 Leaf SV lease, $1000 down, $321 per month for 36 months in Lakeland Florida.

Time to release the 60kWh LEAF.

No news about Leaf upgrade. They may not launch it in Jan as its a weak sales month.
And Feb has lesser days. So that may push their launch to Spring.

But with Tesla grabbing more and more sales, its not right for Nissan to wait. Soon the Ioniq electric may get a pie of EV sales.

It will be good if Leaf with 40 KWh is launched in Dec this year.

Carlos is a leader not a follower.

He is a leader, but he has let the Leaf languish as others have taken bits and pieces in the N.A. Market this past year.