Nissan LEAF Sales Show First Gain In 20 Months For September In The US
“A journey of a thousand miles begins with a single step” … or something like that right?
For the first time since December of 2014, Nissan has increased year-over-year monthly sales in the United States this month, ending a string of 20 consecutive monthly fails.
September both stopped the streak, while also set a new year-high:
For the month, Nissan sold 1,316 LEAFs, which was a 5.5% improvement over the 1,247 cars sold in September of 2015.
Year to date, 9,238 LEAFs have now been sold, off 32% from the 13,630 moved through the first three quarters of 2015.
Still, other than the slight gain against its former self in September, it is hard to find a silver lining for the LEAF’s sales in the US, as the rest of the market has been gaining more than 50% year-over-year over the past four months
The LEAF’s market share of the plug-in segment in the US fell to an all-time low last month in August (see chart below), hovering at just 8.5%.
Contributing to the pullback is Nissan’s realization of losing touch with the US market, the Japanese automaker is stocking the LEAF at a third the level it was in 2014 when sales peaked at 30,200 units (still the US record for a single year’s worth of sales for any individual model). During September, Nissan stocked less than 1,500 units on average on US dealer lots.
Also of interest with Nissan during September:
*- Nissan expanded its “No Charge to Charge” program to 50 areas in the US during the month (details/full list here)
*- in the UK, Nissan sold its 15,000th LEAF – securing the UK as the most fertile sales ground for the EV in Europe – about 1 out of every 4 LEAFs (~61,000 for all of Europe)
*- together with its partner Renault, the “Alliance” has now sold more than 350,000 all-electric vehicles worldwide, by far the leader in this regard
*- Alliance partner Renault introduced a new, much improved, ZOE with 400 km range (NEDC) this month for Europe, and the expectation is for Nissan to shortly release a much improved version of the LEAF