Nissan LEAF Sales For March 2014 Continue To Soar, 2nd Best Month All Time
Heading into March Nissan had bested year-over-year result a record 12 months in a row. However, many of those ‘beats’ were due to some really spotty inventory levels in early 2013 and/or a much more expensive/Japanese-made version of the car.
Nonetheless, you can make that 13 months in a row that LEAF sales have improved as the company edged some very tough comparables from March of 2013, while recording their 2nd best month to date.
For March 2,507 LEAFs were sold, which was a 12% improvement over the 2013 LEAF’s debut last year when 2,236 were sold.
“LEAF is continuing to see strong performance as our buyers become evangelists for the vehicle,” said Toby Perry, Nissan’s director of EV Sales and Marketing. “We’ve also seen an increase in showroom traffic as we enhanced our marketing presence in March.”
March’s result is also the company’s 2nd best showing of all-time, surpassed only slightly by December’s 2,529 LEAFs sold.
Overall for the year, 5,184 LEAFs have been sold, a 46.5% improvement of 2013 when 3,539 were moved.
Even though new production levels are online, national inventory levels fell slightly in March as Nissan followed though on Toby Perry’s (Director of EV Sales and Marketing at Nissan) prediction of “adjusting our mix to match popular models to the right markets.”
Nissan also had a note to us about the strengthen of some specific markets in the US.
“The top 10 traditionally well performing markets remain strong and consistent with players like Washington D.C., Raleigh-Durham, Salt Lake City, and Boston coming on strong. Texas also is showing growth especially in Austin, Houston and Dallas-Ft. Worth. “
Editor’s note: Data on a raw-volume basis, unadjusted for 26 selling days in March 2014 versus 27 selling days in March 2013. Also on a unrelated note, GM sales for the Volt/ELR/Spark EV have been delayed “due to a computer systems issue that impacted dealer sales reporting”