Nissan Sells North Of 2,000 LEAFs In US For 2nd Month In A Row

JUL 1 2015 BY JAY COLE 13

How do we value Nissan’s sales of the LEAF this month in the United States?  Good or bad?  High or low?

None of the above.  We are indifferent.

Even though America’s besting selling EV crossed the 80,000 vehicles sold mark on the first of the month (82,000+ today), and another relatively strong month was recorded throughout June with 2,074 cars sold, there is just too much going on behind the scenes to give this month’s data point much weight of meaning.

Pushing the number higher in June was the expiry of the $5,000 incentive in Georgia at the end of this month; a state which has been responsible for as much as 25% of the car’s sales in certain months (although not to those heights as best we can tell thus far in 2015).

Pushing the number lower is the fact the model is getting pretty long in the tooth, as well as Nissan offering big incentives (up to $7,000) for existing customers to retain their leased cars over buying new ones; and the expectation of a longer range (perhaps 105 miles of EPA range), 30 kWh version of today’s LEAF in SV and SL trim levels for the 2016 model year holding the ‘in-the-know’ buyers in check.

Although sales have stabilized this summer somewhat, June 2015 was still off 11.6% against June of 2014 when 2,347 were sold.  For the year, 9,816 LEAFs have been sold versus 12,735, a decrease of 22.9%

Nissan LEAF Historical Sales And Percentage Of Plug-In Market Through May 2015

Nissan LEAF Historical Sales And Percentage Of Plug-In Market Through May 2015

Separately this month, the Nissan-Renault Alliance announced they had sold over 250,000 all-electric cars and vans to date, with more than 180,000 of them being LEAFs.

What's This?  544 Kilomters (338 miles)of Range In Next Gen LEAF?  Give us half that on the EPA scale and we'll say mission accomplished Nissan

What’s This? 544 Kilomters (338 miles) of Range In Next Gen LEAF? Give us half that on the EPA scale and we’ll say mission accomplished Nissan

Nissan CEO Carlos Ghosn also took stage at the company’s annual shareholder meeting and strongly foreshadowed the next-generation LEAF by “envisioning” the car with 544km/338 miles of range (check out video promo of this longer range LEAF here).

But before anyone gets too excited (or sells all their Tesla shares), one has to remember this presentation was in Japan; and therefore we assume those high numbers where achieved by using estimated mileage based on the local Japanese JC08 standard, which loosely translated means “aided by a dozen unicorns and a strong tail wind”.

Today’s 2015 LEAF is rated  at 228 km (142 miles) in Japan, so the 544km/338 miles shown in Ghosn’s presentation works out to just about 200 miles of EPA range on the nose.

Still, if the all-new, next generation of Nissan LEAF (expected to arrive in Q2 2017) has 200 miles of range, we would be fairly thrilled just the same.  Heck, we’ll take 175 miles.

Categories: Nissan, Sales

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13 Comments on "Nissan Sells North Of 2,000 LEAFs In US For 2nd Month In A Row"

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ffbj

Looking forward to them turning over a new leaf. (Sorry).

Ocean Railroader
In June I test drove the leaf for the first time and loved it. The leaf reminded me of the power that my 1995 Cadalic. The car also handled stoplights very well which our transportation department has a fetish about so there are lots of stoplights. The leaf also had no trouble getting up to expressway speeds and it did it very quietly so you had to watch the speed thing vs a gas car that has to reve up. The only things I didn’t like about the leaf were the range guesser in that it started at 40 and I drove two miles and went down to 20. But there was a another gauge on the leaf that did a better job then the range guess and that was the charge time remaining gauge that tells how many hours it would take to recharge the leaf. When I started driving it said it would need 15 hours charge time on a level 120 volt outlet. The leaf I was driving was a loaner leaf from the car dealership and I was test driving it. The leaf at the time had been driving almost all day. I think the leaf… Read more »
James

Forget the iMeiv. If price is a concern you are better off with a used Leaf 2013 SV or SL. Forget the “S” model period.

You did not mention climate conditions where you live. If not in a temperate climate assess heater needs and local temperature conditions very carefully. Talk to several current owners to objectively assess your fit for EV. EVs are awesome (I have 2) but not for everyone in every State – yet

Ocean Railroader

For 2/3 of the year the temp is above 60F and 70 with 90 degree days in the summer. Between late November and late February the temp is around between 20 to 50F during the day.

ffbj

Sounds like Seattle or Portland, assuming that is in the U.S.

Ben Brown

Forget the i-MiEV!? That’s an absolute statement! Depends on what you are driving the car for. If you are doing a 20 mile or more one way highway drive at 70-75 mph, I’d say not the best choice. If you are tooling around town or local community I’d say a used $9-12k imiev is most excellent. Even having said that, I have driven mine intercity over a 200+ miles in a day, but that is not its strength (unless you have DCQC available) and I have ferried 5 people and a woodshop in mine.

Still… overall, if you have more than $12k to spend a used Leaf is a great way to go. …but don’t dog a good usable car, like the i-miev.

btw… I was originally going to write about how the more I see Leafs out in public, the more I like it looks, compared to when I first saw them…

Jeff Songster

This all bodes well for the fall and the coming intro’s of the new models. If Nissan can give the 2016 a small range boost… and then follow that in 9 months with the announce of the coming 200 miler for near the same price. It will be an interesting year. Lots of choices coming… LEAF 2, BOLT, and Model III. Gonna be a new boost for the market. Volt 2 should also get a boost. Maybe BMW and VW will get serious soon too.

John

Not bad for a model long in the tooth. The next year or two will be really interesting. Looking forward to the longer range vehicles coming out, hopefully including something more than vaporware for the Tesla model III. Love Tesla but starting to wonder how long they’ll take and if Chevy and Nissan will beat them to the punch. We return our leased Leaf in about 11 months and I think I’ll wait at least several months after that before jumping into a longer range replacement. I’m pretty sure I won’t be the only one playing that waiting game.

Robb Stark

Google “vaporware”. Because you obviously don’t know what it means.

Of course LEAF 2 and Bolt will beat Model 3 to market.

GM and Nissan have given indications they want to be first and will release in early 2017 and Tesla has said they will release in late 2017.

And it is an almost certainty Model 3 will be superior. When you are last to market you better be the best.

Brian

Agreed completely. GM and Nissan are competing to be FIRST. Tesla is aiming to be the BEST.

By 2019, it will not matter who came to market first. The only thing that will matter is perceived value to the buyer. This can include many things, among them are: price, brand perception, vehicle performance/utility, and supporting charging infrastructure. I suspect that Tesla will be the overall best vehicle, but that Nissan and GM will undercut them in price. Tesla will have the supercharging network and the halo of being a “premium” company. GM and Nissan will have the advantage of being established companies. To date, Tesla has not existed for as long as a typical car lasts on the road. Some people will turn to GM/Nissan for that reason alone.

The second half of this decade will be interesting no matter what happens.

John

Geez. Lighten up, people. I only said I hope the M III is “something more” than vaporware (and yes, I know what it means — something promised but not actually produced).
And I never implied Tesla didn’t build quality. Only that being last to market is a disadvantage, which it always is.

MarkSTJ

I am hoping I can extend my lease 9-12 months till the 2017 Leaf. I would stay with Nissan if they are willing to reward/work with current Leaf owners/leasee’s

Devin Serpa

After 93k EV miles between my wife and I, we’re looking forward to a >150 mile EV range.