Nissan LEAF US Sales Plunge in July
Much like the Chevrolet Volt in 2015, the Nissan LEAF is also now facing strong sales headwinds from a new and improved model on the horizon – in this case, the 2016 LEAF with an anticipated range jump (to about ~105-110 miles via a 30 kWh battery).
For July, Nissan also had to deal with the end of the lucrative $5,000 incentive program in Georgia that had been responsible for as much as 20% of sales in some months.
Despite being in full inventory sell-off mode, the end result was just 1,174 LEAFs sold. The second lowest result of the year (Jan – 1,070), and off a huge 61% from July 2014 when 3,019 were moved.
A Nissan spokesperson still put a brave face on the month, mentioning the EV’s previous accomplishments in the US and the world:
“Nissan continues to be the world’s leader in electric vehicles with more than 182,000 LEAFs on the road today—more than 82,000 of those were sold in the U.S.”
Given the disaster that July was for Nissan, we expect the company to finally break silence on the 2016 model upgrades almost immediately – we hear from our sources that 2016 production is underway in Smyrna, TN this week.
Overall for the year, 10,990 LEAFs have been sold, which is still 30% off from the 15,755.
Both the 2016 Nissan LEAF and 2016 Chevrolet Volt are expected to arrive in limited numbers in the second half of September.
In the fictitious race between America’s two best selling plug-ins to eliminate old stock (because everything has to be a competition right?), the LEAF is “leading” by having ~800 units less with about 3,700 on dealer lots.
Last month, Nissan has actually managed to improve its market share this Summer after a pretty anemic start, returning to 20% in June. While we don’t have all the numbers yet for July, that number like drops to around 14% this month.
Other bits of interest surrounding the Nissan LEAF for July:
* – Next gen Nissan LEAF (or similar EV) rumored to also be available both as a 5-door and a crossover
* – New Acenta+/”Limited Edition” was announced for the 2016 model year in the UK and Europe (details)
* – Boston was added to the company’s “No Charge To Charge” program – good for 2 years free public charging on all new LEAF purchases in the Boston area
* – Nissan 2011/2012 LEAF battery class action is finally settled, affected owners get a better deal with battery replacement now guaranteed new (with 2015 model year “lizard” technology)…and a $50 cheque