2018 Nissan LEAF Sales In Japan Surpass 20,000

JUN 9 2018 BY MARK KANE 27

In Japan, Nissan doesn’t complain about the lack of interest in the new LEAF, as sales more than doubled year-over-year during the first five months of 2018.

In May, 1,765 LEAFs were sold (up 160%) so the YTD number went up to 13,124 (with average growth of 127%).

Nissan already sold more than 20,000 second-generation LEAFs in Japan, and over 100,000 total, including the first-gen LEAF.

With nearly 1,600 sales in the U.S. and over 900 in Canada, as well as roughly 2,800 in Europe, we believe that overall result for the month of May for LEAF sales is no less than 7,000.

As Tesla already sells more than 6,000 Model 3 a month, May could be the last time when LEAF checks in at a level above the Model 3.

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27 Comments on "2018 Nissan LEAF Sales In Japan Surpass 20,000"

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Benz

There currently are more than 7,000 CHadeMO chargers in Japan.

Range anxiety should not be a problem at all in Japan.

There is not much competition for the Nissan Leaf in Japan (like in the US and in Europe).

Still Nissan Leaf sales in Japan are not that impressive.

Maybe it has got something to do with the Japanese culture?

Maybe the Japanese government is not really interested in clean air?

TJKR

20,000 is actually remarkable. Car ownership per capita is much less in Japan than US, roughly half. Most people live in cities and do fine without cars.

Benz

Yes, in relation to past Nissan Leaf sales numbers in Japan you might consider it as being remarkable. But in relation to overall car sales in Japan it’s still very tiny.

The current year-to-date volume in Japan is 2.278.716 units. An annual total of at least about 5 million cars are being sold in Japan.

dan

So, adjusting for market size, that would be the equivalent of 70,000 year to date in the US or about 150,000 annually. Name a car that does that today here.

Benz

I’m just saying that Nissan Leaf sales in Japan should be higher than they currently are.

Gasbag

The Leaf is about 6 percent of Nissan’s sales in Japan by unit volume and a higher percentage by dollar volume.

Benz

I’m just saying that people in Japan should buy less ICE cars and buy more Nissan Leafs. This EV model should be in the top ten of the sales charts in Japan.

But it isn’t.

What is the explanation for that?

dan

Benz, I’m assuming you’re new to the EV community. EVs are still in their infancy. No EV is anywhere near that kind of market share. Not Leaf, not anyone else. In 2018, breaking into even 1% of any large auto market (I.e. excluding tiny outliers like Norway) would be considered a spectacular feat. Last year, the EV market grew 60%. So, we were even tinier this time last year. It is what it is.

Benz

I guess that the general acceptance of EV’s needs to grow first.

Gasbag

“I’m assuming you’re new to the EV community. EVs are still in their infancy. No EV is anywhere near that kind of market share.”

I’m assuming you’re new to the Japanese market. 🙂 The Note ePower is technically an EV and the number one selling car in Japan. The drive train is 100% electric but sadly the genset is.100% FF. Technically it is an EV.

I believe the runaway success of the Note ePower demonstrates that people have a strong preference for electric drive trains but the market is price sensitive. I’ve seen market research that supports this and pegged the price premium people were willing to pay for an EV at $4,000. The Note is within that range while the Leaf is not.

Benz

So the actual hurdle is that people don’t mind burning fuel.

Ifer

No, actual hurdle is the price.

Benz

The Nissan Note e-Power is actually a NON-Plug-In Hybrid EV.

Is that how we should categorize it?

Gasbag

“Is that how we should categorize it?”

That seems reasonable unti/if they increase the battery size and add a plug. They can’t easily do that on the Note but could have with the larger Serena. I consider these serial hybrids the biggest threat to BEVs/PHEVs

Benz

“I consider these serial hybrids the biggest threat to BEVs/PHEVs”

Interesting consideration

How successful is this e-Power drivetrain setup in Japan?

What was the total sales number of the Nissan Note in Japan in 2016/2017/2018 (each year separately)?

How many of those were ICE versions, and how many of those were e-Power versions in Japan in 2016/2017/2018 (each year separately)?

With these numbers we just might see the start of a trend.

Benz

Total annual Nissan Note (ICE + e-Power) sales in Japan in 2017:

Almost 140,000

How many of those were ICE variants, and how many of those were e-Power variants?

Gasbag

“How successful is this e-Power drivetrain setup in Japan?”

I believe was first released in Nov 2016 and almost immediately propelled the Note to number one in Japan. Nissan sold over 45K Notes in Japan in Q1 2018. It has been reported that 65-70% are serial hybrids so in Q1 they sold 10k per month.

They have added the drive train to the Serena as an option in Japan and have said that the serial hybrid will by 2021 be the default for all Infiniti models. I’m paraphrasing.

This is basically the Conrail system that Popular Mechanics wrote about about 40 years ago.

Benz

“It has been reported that 65-70% are serial hybrids”

That would mean that in 2017 out of the annual total of 140,000 Nissan Notes that were sold in Japan, at least about 90,000 were serial hybrids (e-Power).

The Nissan Leaf has never reached/achieved that kind of sales number in Japan (yet).

Benz

10,000 sales per month is actually pretty good.

Much better than Nissan Leaf sales numbers in Japan.

Japanese people prefer the Nissan Note e-Power variant over the Nissan Leaf.

Why aren’t other Japanese car manufacturers offering cars with such a (similar) drivetrain in Japan as well?

Cavaron

Headline says “Nissan LEAF Sales In Japan Surpass 20,000 In 2018”, article says “YTD number went up to 13,124”. The Headline should be “New Nissan LEAF Sales In Japan Surpass 20,000 In 2018” or “2.0 LEAF” or something… maybe?

Bustya

Leaf sales are in crisis mode ever since #rapidgate. Horror stories of people getting stranded after leaving their Leaf in the sun are popping up on Youtube.

Mark.ca

Post a link. Not buying your bs at this point.

William

Thanks for calling out Bustya!
Another totally non credible post, by Captain FUDster!

Bustya

https://youtu.be/gBUeP17YbDk

DONT LEAVE YOUR LEAF IN THE SUN.

Gasbag

“This EV model should be in the top ten of the sales charts in Japan. But it isn’t. What is the explanation for that?”

A) it is not a Kei car
B) it is not a Toyota. Excluding Kei cars Toyota has more market share than the next 10 manufacturers.
C) It has to compete with the Nissan Note ePower which gives you the EV driving experience without the initial cost or long recharging times.

It is an expensive car. Why do you feel it should be in the top 10? The Note and the Serena (technically EVs) are in the top 10.

Dudamus

Excellent news for the LEAF and Model 3 sales. Those owners will be happy with excellent cars. We bought our first LEAF in 2011 and we couldn’t be happier. Our family drives 3 LEAFs now and we save hundreds of dollars every month in gas and maintenance and closing in on 200 tons of CO2 saved. I’m glad Model 3 production is picking up, They will be happy with excellent cars.

Dudamus

Great news for people traveling through Alabama, one of our 3 Chademo units in the state has a new handle. We have a CCS unit now too, Things are really picking up.