Nissan LEAF Sales In Japan Up 9% To 14,000 In 2014

FEB 9 2015 BY MARK KANE 12

Nissan LEAF In Japan

Nissan LEAF In Japan

Just like in the US, Nissan has increased LEAF sales every year in Japan.

In 2014, 14,177 LEAFS were sold in Japan, which is 9% up compared to 2013.

The last month of 2014 ended with a decent 1,239, but the best month was February with 1,903 (all-time high of 2,593 was set at the beginning of deliveries in early 2011).

Total sales of full size (non-kei) cars in Japan stood at almost 3,300,000 in 2014, so Nissan LEAF alone captured some 0.4% of the market.

With almost 3,000 CHAdeMO chargers and some additional incentives, we’d like to see even higher sales, but that’s not what the numbers point to.

Summarizing the largest markets for the LEAF (30,200 in US and 15,096 in Europe), Nissan sold total 59,473. Add to this Canada with 1,085 and the total was 60,558 in 2014.

Since its launch, we calculate LEAF global sales at ~160,000 to date.

Will Nissan be able to sell 100,000 LEAFs in 2015 worldwide?

Categories: Nissan, Sales

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12 Comments on "Nissan LEAF Sales In Japan Up 9% To 14,000 In 2014"

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Nissan need to offer a smaller EV for Japan and other Asian countries, based on the Leaf system.

Robb Stark

Will Nissan LEAF go from ~60k sales to 100k in 2015?

Absolute Zero chance.

Most BEV buyers are well informed buyers and know the double range LEAF is on they way.

Speculawyer

Nissan needs to release a version with a larger battery pack. And they are going to steam-roller over Toyota & Honda’s limp attempts of introducing fuel cell cars that are massively subsidized.

Mikael

With a sneak introduction of a double range Leaf they might had gotten 100k sales.

A 66% improvement with no changes is not even remotely possible. If they could get 70k they should be really happy.

Mister G

Double the range and double the sales.

2x range will likely mean a 4x increase in sales volume.

A range of 120-150 miles can satisfy over 95-98% of daily driving vs. 80-90% of a LEAF today. Reducing days that an alternative vehicle is needed to just a few percent, means the EV can almost always the choice.

Lensman

Yeah, if they can’t significantly more than double the sales (or at least the demand) by doubling the range, then the EV revolution will never shift into a higher gear.

Hopefully there will be an exponential relationship between increased range and increased demand. Exponential, not just a straight ratio.

Ocean Railroader

I don’t think car sales will ever get that high in Japan in that most people in Japan take public transit or live in apartments were they don’t need a car. I think this is the same reason why EV sales are not going to get that big in Germany due to everyone having good public transit.

Lensman

Total auto sales in Japan for 2013: 5.38 million. Best-selling auto in Japan for 2013: Toyota Aqua: 262,367

Four times Leaf sales would be only 56,708. That’s hardly setting the bar very high for any company which can make a truly compelling EV in large numbers. The question isn’t -if- any plug-in EV will ever sell that many in Japan, but -when-.

Mr. M

A little truth is inside your words. At the moment the Leaf can be replaced by public transport, because the Leaf can only (without long waiting…) be used for commuting. I assume public transport is also mostly for commuting.

When the Leaf will get more range. The Leaf will qualify for more work (vacation trips, small weekend trips). Therefore the Leaf will be bought even when there is normal public transport.

Like i my familiy i often drive by public transport weekdays. But we often do weekend trips around 150-250km. Which is at the border of what the Leaf can do. So i will not buy a Leaf if it can get me around “in ideal conditions”. I also drive those distances in the winter. So i’m waiting for the day where i can buy a Leaf with around 250km in the winter (-3°C)!!

Djoni

-3c° is winter for you?
Happy you, here it’s spring rolling to summer.

BraveLilToaster

“With almost 3,000 CHAdeMO chargers and some additional incentives, we’d like to see even higher sales, but that’s not what the numbers point to.”

That’s because it’s all about the initial cost of entry, not operating costs. EVs have an 18% market share in Norway, where the Leaf is nearly the same price as a Versa Note after VAT and a hefty import tax based on the car’s emissions.

Most people aren’t going to bother to do the math and say “Oh, the Leaf costs about the same over the course of the lease as any gas car in its class”. So if we want to have EVs with a significant market share, we simply need EVs with a lower sticker price.