Nissan LEAF Sales Drift Sideways While Awaiting 107 Mile, 2016 Update
In what was the worst kept secret in the electric vehicle community this year, Nissan finally took the wraps off the new, longer range 2016 Nissan LEAF in September.
Unfortunately, that upgrade announcement came on September 10th – and sales promptly shrunk up into a little ball for the remainder of the month.
For September, 1,247 LEAFs were sold – which really could have been much worse.
This month’s result only off about 11% from August, but any comparisons to a year ago demonstrate how ready the US consumer is for the 2016 upgrade. Compared to 2014, sales were down more than 1,600 copies – 2,881 were sold in September of 2014.
But as we have said before, all those poor sales results can now be seen in the rear-view window (or back-up camera if you will), and we expect the return of much bigger numbers in October.
We do know the 2016 arrives this month, but our inquiry to Nissan to pinpoint the exact date a little more accurately has gone unanswered so far. Until then, only ~2,600 2015 model year cars remain to be purchased.
The new 2016 LEAF (in SV and SL trims) now comes with a 30 kWh battery, which is rated at a sturdy 107 miles of range from about $34, 000. The base “S trim” retains the older, 24 kWh battery (84 miles range), and the same price-point ($29,010).
In anticipation of a wider/favorable reception for the new LEAF, as well as a larger base of which to sell into, Nissan amped up the advertising and promotion of its electric car around the world in September.
New Euro-Spot Advertisement (below): 2016 Nissan LEAF (rated at 250 km on the NEDC system)
New Nissan LEAF “Talkers Vs Doers” Advertising Spot: