Nissan LEAF Sales Disappoint In December For US, 2016 Edition Or Not
Even though winter officially began only a couple weeks ago, Nissan has been in its own ‘winter of sales‘ for about six months with the all-electric LEAF. That is, ever since word of the new, longer range 2016 edition’s coming arrival hit the newswires in May of 2015 – or so we thought.
The thing now is, the premium 107 mile 2016 edition LEAF was available throughout December, (albeit in somewhat limited fashion) and sales didn’t respond all that well.
We perhaps could be seeing a market reaction to the increased starting price of the SV/SL models (from $34,200) to get the extra 23 miles of range over the base 84 mile/S trim level which starts at around $29,000?
So, the results for December then:
With some still relatively thin 2016 inventory, Nissan managed only 1,347 LEAFs sold, 27% better than the 1,054 moved in November, but 57% below December of 2014 when 3,102 were moved.
Closing out 2015, Nissan had about ~1,800 2016 LEAFs on hand on dealer lots (perhaps half being the 107 miler), which is historically about 40% of the normal.
Overall for the full year, the numbers were pretty bleak. 17,269 LEAFs sold in 2015, versus 30,200 in 2014, off an ugly 43%.
It is difficult to see a silver lining for only selling 1,347 EVs in December with an updated product for Nissan, but perhaps this will give the company some further motivation to get cracking on the long range, 2nd generation model (based on the 60kWh IDS Concept) – which is currently expected in the second quarter of next year.
Separately this month:
*- Nissan backed away from a “all CHAdeMO, all the time” stance when it comes to fast charging in announcing a collaboration with BMW to install 120 new multi-standard (CHAdeMO/CCS) station in the US
*- there was word that Nissan may add a range extended option to the next generation Juke