Nissan LEAF Sales Continue To Struggle For US In May, Off 53%

JUN 1 2016 BY STATIK 49

Nissan LEAF sales have sunk to all-time lows in 2016

Nissan LEAF sales have sunk to all-time lows in 2016

2016 has not been kind to the Nissan LEAF in the US.

---this space reserved for something positive to say about LEAF sales for May---

—this space reserved for something positive to say about LEAF sales for May—

Sales of the LEAF started to wane in the Summer of 2015, and it was thought that the 2016 model year LEAF, with a larger 30 kWh battery (now giving the EV 107 miles of range) might help to stop the bleeding.

It did not…at least not in the US.  

If anything, poor sales so far have only highlighted the fact that Americans were disappointed to not yet see (and be able to buy) the next generation LEAF (that we all know is coming shortly) over an updated gen 1 car.

For May, Nissan sold just 979 LEAFs, down 53.5% from 2015 when 2,104 were sold.  If one is looking for a silver lining, May’s result is a 24% gain over April’s lows.

Nissan LEAF sales in the US drop below 10% market share for the first time ever (data through April 2016)

Nissan LEAF sales in the US drop below 10% market share for the first time ever (data through April 2016)

Also of interest this month in regards to Nissan:

Its the new Mitsubishi Nissan Outlander PHEV

Its the new Mitsubishi Nissan Outlander PHEV

*- thanks to a emission/efficiency scandal at Mitsubishi, Nissan leveraged its claimant position over the maker of the Outlander PHEV and bought a controlling interested (34%) in the company in May.  This means the Nissan-Renault-Mitsubishi-AvtoVAZ super group now owns 27% of the overall plug-in market worldwide.

*- Nissan introduced its own inexpensive version of the Tesla Powerwall” called “xStorage in Europe.  The difference?  Nissan uses re-purposed LEAF batteries, and the cost (installation included) is really decent at €4,000/£3200 ($4,500 USD) per 4.2 kWh unit

*- the largest pilot of Nissan’s V2G systems outside of Japan is now taking place in the UK (although we’d rather Nissan just decided to offer…or not offer the tech already)

*- Nissan demonstrated its ProPilot autonomous technology that will be found in its next generation LEAF this month at the G7 Summit in Japan

 

Categories: Nissan, Sales

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49 Comments on "Nissan LEAF Sales Continue To Struggle For US In May, Off 53%"

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R.S

As long as it continues to sell everywhere else, Nissan should keep selling it.

They can recover some of their interest and continue to improve the next gen Leaf.

As nice as it is to be first, its more important to be the best. At least the best value.

xado

if nissan is not building a bigger battery,after 3 years leaf i will buy the ne volkswagen e-golf with 35kwh battery

Peter

Why? I have a friend working for Nissan and he would say you: wait for Autosalon Paris Renault-Nissan will show next step, more kWh than e-Golf and more range.

The OP can’t buy promises, he will buy what’s available.

Tech01x

Tesla only needs to have delivered 1,448 Model X’s for the Model X to move up one place in the standings. Certainly by end of Q2, the Model X will likely have jumped past the Leaf and the Fusion Energi, giving Tesla 2 of the top 3 spots.

wavelet

Why do you think so?
By everything I read, towing possibly excepted, the X is inferior to the S, even as an SUV (luggage carrying) — which is simply ridiculous.

A Sig X owner

While I agree the X has few advantages over the S… it is still the case that they are production constrained… they haven’t even started delivering 75D Xs yet and do have a significant number of orders for them.

PK

The osborne is strong with this one.

Ocean Railroader

Let’s see the leaf has horrible range and most of the DC quick chargers in a few cities. While at the same time GM and Tesla are coming out with a 200 mile range car at the end of the year. I think that sounds about right for some declining sales.

If that’s the case, you’d see decline of sales of other similar cars. SparkEV sales grew in 2016 (almost double), eGolf holding or better, SoulEV doing well. It’s not osbourne; Leaf simply isn’t offering enough value for the money, especially with their non-cooled battery.

Reddy
Agreed! When the Leaf was the only reasonably-priced EV available nationwide, they held most of the BEV market. Back in the “old days” the Volt and Leaf battled it out pretty much 50:50. Tesla was always in a different class due to price. Now, however, there are numerous other choices. Many of the early Leaf adopters have jumped to other vehicles or have reserved a Model 3. I don’t see how the 24-30 KWH Leaf can hold market share in 2016 and beyond. The Leaf was/is a great car as designed (Leading Affordable Environmentally Friendly Family car for in-town errands). Unfortunately, the high temperature and high speed induced power draw have cause the batteries to degrade way too fast, tainted the brand, and cause the most enthusiastic customers to jump ship. This is all very bad for Nissan. Is there hope for the future? I don’t know, but unless they quickly release an affordable ($30K), functional, 60 KWH battery, 5-seater, good-looking refresh this Fall, I think the future is bleak. Forget about next year, they need to release it THIS AUGUST otherwise the Bolt, Volt, Tesla, and others will have taken the market. Furthermore, in August they need to release… Read more »
Larry

I’m a former Leaf owner jumping to the Volt. The 30 kwh battery was just too little for an all-ev car, especially with no temp management. It would barely serve me in my charger challenged area, and the thought of the battery degradation leaving it even shorter in range just left me feeling that it could not serve as my only car. (I kept my old old Prius when I had the earlier Leaf.)

VFanRJ

For single car owners the Volt is hard to argue against.

Alan

The positive side to this is that it will almost certainly force their hand to release the 60 kWh new version earlier given these numbers.

I am expecting them to make an announcement in late Sept this year at the Paris Motor Show.

ModernMarvelFan

“The positive side to this is that it will almost certainly force their hand to release the 60 kWh new version earlier given these numbers.”

Is that really a positive?

The rumors was that 2011 LEAF was “rushed” so it would go on sales “earlier than it was ready”. Thus all the battery issues.

Do we really want Nissan to rush again to screw it up for the 2nd time?

Forever Green

107 miles is no longer acceptable. It should be 207 all electric miles! When I leased my 2012 Nissan leaf I was promised a hundred all-electric miles, so psychologically I’m thinking this is no better than the 2012 Nissan Leaf. This is too little too late!

Larry

+1

Bob Nickson

Why buy a new $30k Leaf when used ones can be had for $10k?

KenZ

Yep. That’s what I just did. 12 bars left too.

RexxSee

I can see what the petro-auto cartel(Toyota, nissan, GM, Mitsu, Audi, Exxon, BP, Total etc name it!) is doing… more hybrids and less BEVs. This way they keep us captive from the pump and perpetuate the ICE cars, because it always has been their whole business. Calling the Volt “electric” is confusing for the majority, already confused about the difference Hybrid vs BEV. To add a little more they named the Bolt “Bolt” … Did you say Volt?
Soon every plugin will be called “electric”

They all hope to kill Tesla so they can make a lot of cash from an archaic technology at the expense of our health, our climate, our biospheres and our wallets.

ModernMarvelFan

Always manage to find a way to spread your conspiracy stuff on a non Tesla related article…

*sigh*…

RexxSee

is it my fault if Tesla is the only car maker really dedicated to electric cars? If ANY of the other carmakers was doing anything else than complying i would be glad to praise them!
But there is stil NO GENUINE COMPETITION about BEVs… Only announcements that look like another phase of compliance while selling less BEVs and more hybrids. The numbers are there to look at the big picture.

ModernMarvelFan

So, Nissan’ 200K global sales don’t mean a thing?

Maybe everyone should be like Tesla and try to lose as much money as they can so they will make you happen? If that happens, their respective CEO would be removed within the month.

Sorry to break your cheerleading bubble that Tesla is unique because it bends rules that is set up by Wall Street to allow growing company to NOT making any profit for decades while won’t allow that for existing established automakers. Not to mention that Elon is the single largest share holder along with his brother who also sits on the board.

The fact remains that EVs aren’t profitable enough (sure you will probably try to give me your conspiracy theory again and how they don’t want to make it even though in your fantasy world they are just giving away all the profits just to deny us the EVs)…

RexxSee

Tesla has a 20-25% markup on every car sold. EVs are much simpler than ICEs. Less manpower, less suppliers less subcontrators, less transport etc. EVs built massively will cost LESS than ICE.

Other manufacturers sell them at a too high price in order to NOT sell many. The ONLY part that can justify such high price tags is the battery pack. But surprise, Little Tesla beats them all and the cost is continuously falling.

Nissan would have sell 10 times more cars with a longer range pack AT A FAIR PRICE.

But you know all of this already.

And marketing people are not dumb. They know for facts that if they announce a better ranged car 1 year early, they kill the existing version sales. But they do it repeatedly… This is anti-marketing, to KILL sales.

ModernMarvelFan
“Tesla has a 20-25% markup on every car sold. ” QTR earning said 19.5% to 20%. You knew that already. But you insisted on stating the wrong information. 20% on an average selling price of $90K+ means it is very expensive to produce it. “EVs are much simpler than ICEs. Less manpower, less suppliers less subcontrators, less transport etc. EVs built massively will cost LESS than ICE.” Simple or less parts don’t mean anything if the parts are more expensive to start with as in the case of battery. You know this already yet you have keeping use the layman terms of “less parts” to illustrate something that is far more complex. Either you don’t understand it or you are just trying to lie about it. “Other manufacturers sell them at a too high price in order to NOT sell many. The ONLY part that can justify such high price tags is the battery pack. But surprise, Little Tesla beats them all and the cost is continuously falling.” Yet Tesla’s margin keeps on dropping. “But you know all of this already.” I knew that you are wrong and clueless about most engineering problems and are only full of crappy conspiracy… Read more »
RexxSee

“20% on an average selling price of $90K+ means it is very expensive to produce it.”
It’s a luxury car! giving more for the bucks than other luxury cars.
Your bad faith seems limitless…

Peter

In fact in many points Tesla is not luxury. No LED headlights (2013 to 2016), no ventilated or massage seats like you get in every 35k $ Renault, bad insulation and average materials for a 100k $ car.

RexxSee

Still, a luxury car built in small quantities from a startup that cannot afford building more yet. THIS explains the cost. NOT at all the fact that it is electric, on the contrary.

RexxSee

And stop your personal attacks that seem to be targeted mostly on my person, and no other commenter.
Take the message.
If you take day to day strategic business decisions as stealth exceptional conspiracy, you better start a revolution right now because all corporate capitalism works this way for over a century. Corporations that obey the golden rules of healthy competition? lol! What rules? by whom? The ones that obey the “rules” are doomed for bankrupcy.. you know: the survival of the fittest… I suppose you think JFK was shot by one isolated man? You’re not that naive aren’t you?

ModernMarvelFan

“And stop your personal attacks that seem to be targeted mostly on my person, and no other commenter.”

Don’t flatter yourself. You aren’t that special.

I don’t attack other since nobody repeats your stupid conspiracy theory as much as you do, over and over again. It gets tiring here. Seriously, get a life and learn to move on.

If you want Elon Musk to stamp on your club membership, there are other ways to do it instead of cheerleading the way you do.

tosho

+1

Larry4pyro

I just don’t see Nissan allowing their competition to eat what used to be the dominance share of thgthge BEV market. I expect to a $30k BEV with range exceeding the Bolt and Model 3 be announced soon. I also expect they will have to throw in the towel and announce some sort of battery thermal management system as battery degradation appears to have become a major topic among owners of current Leafs.

James

It’s long overdue for a replacement. Resale values are abysmal. No thermal management. Without Andy Palmer, I don’t see Nissan continuing to lead in EV’s.

Stephen D

The Nissan Leaf website has no lease rates advertised. I would say Nissan USA is done with the low lease rates and sales reflect that.

John

My thoughts exactly. If they had offered a good lease deal on the 107-mile Leaf they probably could have kept sales up in the U.S., but every time I looked the leases either weren’t there, or were expensive.

I know because we are turning in our 2013 Leaf in two days and as a replacement we leased a Spark EV for basically free. Tried to find a really good Leaf lease deal on the 2016 SV but they just weren’t there, and still aren’t.

ModernMarvelFan

Well, Nissan knows that they are just milking this generation until the next generation is out.

And that new generation better be awesome. But if it isn’t, it would have to be priced to sell which isn’t a good business model considering the “leadership” is about to change hand.

Just_Chris

Is it possible that Nissan is winding down the leaf 1.0 and getting ready for leaf 2.0? I really want leaf 2.0 to be amazing, cheap and here soon in big numbers but i think I am going to be disappointed.

wavelet

The Spark EV is not sold commercially anywhere, except where you live, so it doesn’t have “sales” as such at all. Yes, it’s currently cheap — because GM needs to clear out all inventory to make room for the Bolt.

The Soul EV is sold commercially, but not in most of the US, so its sales can’t be counted either.

SparkEV is not any cheaper than a year ago. Some dealers are offering cheaper lease, but we only know about them thanks to ev-vin. I don’t know how many know about those deals, but SparkEV “sold” less than it did a year ago in Apr.

If GM really wanted to clear the inventory, they would do what they did last year; do something to get popular media to cover it, which they are not doing. That had far bigger impact than even practically free lease by some dealers.

Pc

Georgia eliminates tax break

Daniel

The leaf was ugly when it was introduced now it’s dated and still ugly

RedLeafBlueLeaf
The drop in sales from 2014 to 2016 is quite stunning – now less than a third per month what they were selling. Yes, they lost a lot of sales when Georgia ended the tax credit. And yes, a lot of people are waiting for the Bolt or the hypothetical Model 3. But the other factor has to be their mishandling of the battery problems. By all reports the new battery does just fine in the heat, with very low degradation rates. Two years after the first 2011 LEAF shipped there were already reports of hundreds of LEAFs losing multiple capacity bars – as many as 4. Now, 2.5 years after the 2014s started shipping in much larger numbers almost everyone is reporting minimal degradation. This is a great story. Nissan should be trumpeting it all over: we have a battery that keeps its capacity for a very long time and doesn’t require a TMS that drains the battery to keep it within the required temperature range. However, Nissan can’t trumpet this good news because then they’d probably be forced to reopen the old class action lawsuit from the owners of LEAFs with the first generation battery. You see, explaining… Read more »
BernieTx

I think its because Nissan lost money on the leases because the Leaf resale value is pretty low. So now, Nissan isn’t offering huge lease incentives, and the Leaf is probably a little overpriced. The sticker price for the 30kwh battery Leaf is roughly the same as the gen2 Volt.

I like the Leaf, but their resale value sucks. You can find a 2013 at Carmax with less than 30 thousand miles on it and the price is 12,000. I can’t see myself spending 30 thousand dollars on a car… only to sell it 2 years later for 10.