Nissan LEAF Posts Year’s Best Sales Result In US For November, 3 Months Of Gains

DEC 1 2016 BY JAY COLE 14

2017 Nissan LEAF loses the original 24 kWh battery option. Leaving only the 30 kWh for all three trim levels. If only there was a larger battery offering on the way...

2017 Nissan LEAF loses the original 24 kWh battery option. Leaving only the 30 kWh for all three trim levels. If only there was a larger battery offering on the way…

In September, the Nissan LEAF snapped a 20 month sales losing streak, then in October the all-electric car did one better – setting a new 2015 high with more than 1,400 sales.

Could the LEAF make it 3 months of gains in a row, despite an aging platform and the pending arrival of a half dozen newcomers and upgraded models?  You bet it could.

2017 Nissan LEAF Interior

2017 Nissan LEAF Interior

Through the magic of the Fall selling season, a new cheaper 30 kWh version of the car, the approaching end of the 2016 fiscal season (and with it the ability to claim the $7,500 federal credit on this year’s taxes)…and most importantly some anemic year-over-year comps, the LEAF not only bested last year’s result, but set another new 2016 high.

For November, 1,457 cars were sold, a 38% gain over the 1,054 sold in November 2015.

For the year to date, 12,107 Nissan EVs have been delivered in the US, still off by a decently large 24% against the 15,922 moved last year, and 27,098 from 2014.

As always, no explanation is necessary as to why the current LEAF is not selling as well this year; the model is aging, and even the 30 kWh/107 mile battery upgrade that was introduced a year ago pales in comparison to the recently upgraded BMW i3 (114 miles),  VW e-Golf (~124 miles), new Hyundai IONIQ Electric (124 miles).

To say nothing of the upcoming competition the LEAF faces from the Chevrolet Bolt EV (~238 miles) in December, the Tesla Model 3 next Summer (215+ miles), or new faces just arriving the PHEV segment; like the Chrysler Pacifica Hybrid minivan (33 mile PHEV) and Toyota Prius Prime (25 mile PHEV).

In an unrelated matter (sarc): Nissan CEO Carlos Ghosn is making his way across the pond the first week of January to give a keynote speech (on electric vehicles and to “discuss a major technological breakthrough”) at CES in Las Vegas, then attend the biggest name in the auto show business, the NAIAS ~5 days later in Detroit.

Nissan LEAF all-time sales by month (through September). Note September ended a 20-month year-over-year sales swoon for the company. Just don't be "surprised" when things suddenly start to look up for Nissan LEAF sales in the new year.

Nissan LEAF all-time sales by month (through October) illustrate the aging EVs inability to keep pace with the wider US plug-in market

In other Nissan EV-related news from November:

Believe it or not, "this" is part of a new ad spot for the 2017 Nissan LEAF

Believe it or not, “this” is part of a new ad spot for the 2017 Nissan LEAF

*- while eliminating the older 24 kWh offering, Nissan lowered the base 30 kWh (107 miles range) pricing by ~$3,500 cheaper, now offering the S 30 from $30,680 (+ 865 D&H)

*- Nissan debuted two new (and fairly quirky) ad spots for the LEAF – watch here

*- the Madison, Wisconson area joined Nissan’s “No Charge to Charge”, free 2 years charging incentive program when buying a new LEAF – giving the US 50 cities/regions participating in the offering

*- Nissan’s first all-electric vehicle e-NV200 WORKSPACe debuted – a thought bubble into the mobile, all-electric office

Categories: Nissan, Sales

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14 Comments on "Nissan LEAF Posts Year’s Best Sales Result In US For November, 3 Months Of Gains"

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The good old Leaf is running and running and running.

” now offering the S 30 from $30,680 (+ 865 D&H)”

Personally, I don’t get it.
Why are people still buying this car ?
At just $6000 less than the Bolt, which is a new model and comes with twice the battery.
$6000 for an extra 30KWh ..
I’m baffled.

“Previously base 2016 LEAF (S 24 kWh and SV 30 kWh):

24 kWh $29,860
30 kWh $35,050”

Maybe I’m going mad but that offer seems like robbery to me.

The Bolt isn’t available everywhere yet. Plus in many parts of the USA, your only all BEV options are: Nissan Leaf, Tesla Model S/X, and a BMW i3.

In some areas there is also a larger concentration of CHAdeMO DCFCs than CCS. So if you live in such an area it may be more beneficial to stick with Nissan until there are more CCS charging options.

Unless they thermally manage the new pack, owners will have range degradation.

For some it may be $6,000 is a lot, even with the extended range. No diff then when comparing most cars. People don’t buy the hybrid models as the price does not, for them, equate to more miles and saving on gas.

It may also be for the lower price of the Leaf over the Bolt, it meets their needs.And liked mentioned by others, it is not here yet and many areas will not get it for a while.

Another issue is how much GM says it is losing on each Bolt it sells. They say 9 grand each. I see it as a test car and like any car, the tech cost have to amortized over many years and if the technology will be used in other cars. Our 2015 Leaf meets all our daily needs other than long trips. For that we are using a 2017 Volt. I think Nissan is trying to get the most out of the cost to make the first gen Leaf.

Chart shows the 30 KWh Nissan Leaf not being available until December 2015.

In fact – I purchased my 2016 Leaf 30 KWh on November 20, 2015.

(Not that it matters too much! Availability was certainly limited – I just happened to find a dealer that had one available and I jumped!)

Note: while 30 kWh battery was available in November/December 2015 for SV/SL models, the option was not available for S model until after September 2016. The chart above should differentiate periods of pure 24 kWh, mixed 24/30 kWh and pure 30 kWh offerings. The blue highlighted region is misleading.

The S model accounts for ~50% of LEAFs sold each month. Increased the interest in this most popular S model with 30 kWh pack likely was a major contributor to higher LEAF sales.

So what happened to the rumored 40 kwh upgrade?

And how serious is the rumor about the Leaf 2.0 coming next summer?

I have to admit, Nissan is doing a good job when it comes to keeping the 2.0 a secret.

38% gain over the 1,238 sold in November 2015.
That would be 1,054 sold in November 2015.

Charging time depends on the voltage and the amperage. The new Nissan Leaf is able to reach 60 mph from standing in 11.3 seconds. Braking distance is around 42.9 meter.