Nissan LEAF Is Only Plug-In Vehicle To Receive IIHS Loyalty Award


Nissan LEAF

Nissan LEAF

Nissan LEAF

Nissan LEAF

“Nissan LEAF Only Plug-In Vehicle to Receive 2014 IHS Automotive Loyalty Award”

That’s the headline from Nissan’s latest press release and, in actuality, it’s more important than you’d think.

What’s an IIHS Automotive Loyalty Award? Quite simply, it’s an award that recognizes an automaker’s “ability to retain owners over repeat buying cycles.”  So, some of the earliest of LEAF buyers are returning to buy/lease a new LEAF…a repeat customer!

IIHS adds that its awards is “the only fact-based awards of their kind in the industry.”  So, a big deal then, don’t you think?

Toby Perry, director of marketing for Nissan LEAF, states:

“Since entering the market in 2010, the Nissan LEAF has steadily gained supporters throughout the U.S. While the majority of original buyers were electric vehicle enthusiasts, we’re now seeing more and more ‘regular’ car buyers fall in love with LEAF because of its many financial benefits, fun-to-drive nature and roomy interior. Our LEAF fans are some of the most loyal customers in the world, and we’re thrilled to see that validated with this IHS award.”

Full press blast below:

NASHVILLE, Tenn.–(BUSINESS WIRE)–Following a record-breaking sales year in 2014, the Nissan LEAF continues to earn praise and was named the best Non-Luxury Traditional Compact Car in the annual IHS Automotive Loyalty Awards. The all-electric LEAF – the only plug-in vehicle to be included in the IHS Awards – received this honor during the Automotive News World Congress at the North American International Auto Show in Detroit.

“Since entering the market in 2010, the Nissan LEAF has steadily gained supporters throughout the U.S.”

The IHS Automotive Loyalty Awards are presented annually to automakers and brands that demonstrate a manufacturer’s ability to retain owners over repeat buying cycles. They are the only fact-based awards of their kind in the industry.

Nissan, the world leader in electric vehicle sales, shattered the plug-in vehicle sales record with 30,200 LEAF vehicles sold in the U.S. in 2014, marking the first time any plug-in has sold more than 30,000 units in a single year.

“Since entering the market in 2010, the Nissan LEAF has steadily gained supporters throughout the U.S.,” said Toby Perry, director of marketing for Nissan LEAF. “While the majority of original buyers were electric vehicle enthusiasts, we’re now seeing more and more ‘regular’ car buyers fall in love with LEAF because of its many financial benefits, fun-to-drive nature and roomy interior. Our LEAF fans are some of the most loyal customers in the world, and we’re thrilled to see that validated with this IHS award.”

With seating for up to five passengers, the all-electric Nissan LEAF boasts an EPA-estimated* driving range of 84 miles and MPGe ratings of 126 city, 101 highway and 114 combined.

The starting price of a Nissan LEAF is about $22,000** after the available maximum $7,500 federal tax credit, and LEAF offers the benefits of lower running costs and less scheduled maintenance. LEAF offers a wide range of standard equipment plus a variety of available premium features such as leather seats, 17-inch alloy wheels and 7-speaker BOSE® energy efficient audio system.

IHS Automotive analyzes loyalty throughout the year and regularly works with its customers to effectively manage owner loyalty and conquest efforts through in-depth research and analysis of automotive shopping behaviors, related market influencers and conquest and retention strategies. Loyalty is determined when a household that owns a new vehicle returns to market and purchases or leases another new vehicle of the same make, model or manufacturer.

To view the complete list of IHS Automotive Loyalty Award winners, please visit

About Nissan North America

In North America, Nissan’s operations include automotive styling, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing. Nissan is dedicated to improving the environment under the Nissan Green Program and has been recognized as an ENERGY STAR® Partner of the Year in 2010, 2011, 2012, 2013 and 2014 by the U.S. Environmental Protection Agency. More information on Nissan in North America and the complete line of Nissan and Infiniti vehicles can be found online at and, or visit the Americas media sites and

About Nissan

Nissan Motor Co., Ltd., Japan’s second-largest automotive company, is headquartered in Yokohama, Japan, and is part of the Renault-Nissan Alliance. Operating with more than 244,500 employees globally, Nissan sold almost 5.2 million vehicles and generated revenue of 10.5 trillion yen (USD 105 billion) in fiscal 2013. Nissan delivers a comprehensive range of more than 60 models under the Nissan, Infiniti and Datsun brands. In 2010, Nissan introduced the Nissan LEAF, and continues to lead in zero-emission mobility. The LEAF, the first mass-market, pure-electric vehicle launched globally, is now the best-selling EV in history with almost 50% share of the zero-emission vehicle segment.

For more information on our products, services and commitment to sustainable mobility, visit our website at

About IHS Automotive

IHS Automotive, part of IHS Inc. (NYSE: IHS), offers clients the most comprehensive content and deepest expertise and insight on the automotive industry available anywhere in the world today. With last year’s addition of Polk, IHS Automotive now provides expertise and predictive insight across the entire automotive value chain from product inception—across design and production—to the sales and marketing efforts used to maximize potential in the marketplace. No other source provides a more complete picture of the global automotive industry. IHS is the leading source of information, insight and analytics in critical areas that shape today’s business landscape. IHS has been in business since 1959 and became a publicly traded company on the New York Stock Exchange in 2005. Headquartered in Englewood, Colorado, USA, IHS is committed to sustainable, profitable growth and employs about 8,800 people in 32 countries around the world.

* 2015 EPA Fuel Economy Estimate 126 city, 101 highway. Based on EPA formula of 33.7 kW/hour equal to one gallon of gasoline energy, EPA rated the LEAF® equivalent to 126 MPG measured as gasoline fuel efficiency in city driving, and 101 MPG in highway driving. Actual mileage may vary with driving conditions — use for comparison only. 2015 EPA range of 84 miles.

** 2015 Nissan LEAF as low as $21,510 net value after maximum federal tax credit of $7,500. MSRP $29,010. Dealer sets actual price. Prices and spec are subject to change without notice. Excludes tax, title, license and destination charges. The incentive referenced is for informational purposes only. This information does not constitute tax or legal advice. All persons considering use of available incentives should consult with their own tax or legal professional to determine eligibility, specific amount of incentives available, if any, and further details.

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22 Comments on "Nissan LEAF Is Only Plug-In Vehicle To Receive IIHS Loyalty Award"

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Nice! This is kind of surprising to me though. Empirically, I’ve heard more stories of people trading their LEAF for a Volt than the other way around, and also many more stories of 2 and 3 Volt households after they buy the first one.

Granted, those empirical instances are only a subset of the buying population.

Well, to be fair, people trading between a Leaf and a Volt (either way) would not help either car in this case. It’s only about people who bought a second copy of the same car. That said, I too am surprised that the Leaf won out over the Volt. The Volt has some of the most satisfied owners in the world.

There are many cases where the Leaf was purchased by an enthusiast, only to be “commandeered” by the spouse. The enthusiast often goes and buys a second Leaf for him or herself.

Maybe it’s because there is more reason for early Leaf owners to upgrade to a later Leaf than there is for an early Volt owner to upgrade to a later Volt.

The first Leafs had the battery issues, shorter range, and no winter package. The later Leafs had substantial improvements in those areas, whereas 2011-2015 Volts are pretty similar. The battery in all Volts has been solid, the incremental improvement in range from 2011 to 2015 doesn’t make a huge difference to an EREV owner, and the heating system is unchanged.

So maybe Leaf owners have just upgraded to the newest Leafs while Volt owners have hung onto their original Volts, perhaps waiting for the 2016?

*** Exactly – John Hansen ****
Many early Volt lessors like me with a leased 2012(36 month)now looking for a new Volt. Do we go with the 2014/2015 or the 2nd Gen is the question. New 2014’s & soon 2015’s beginning to be heavily discounted because the 2016 will be out soon. My Volt is going back this month and I am torn. I love my 2012 and had no doubt last year I would go to a new 2015 when it was up. However, now I just may hold out for a 2016 (like the added seat) among other upgrades. The gap between now and September will put me out of the running in the loyalty column as for as statistics are concerned, but in reality I am a very loyal customer going for another Volt in 9 months or so. How many others with 2011 & 2012 leases are in the same position?

Hahah. That’s what happened in my Household. I bought the Leaf for myself and my wife ended up driving it. So I went and got me a Volt. I would have probably got another Leaf but we needed at least 1 long range car and we can’t afford a Tesla.

When the lease expired on the Leaf, my wife got a newer Leaf. So we’re in that group the article talks about.

Yeah, it sort of happened to me too. My wife gets to drive the Leaf every day. But to be fair, she does drive farther than me, since she shuttles the kids too. I’ve thought long and hard about what to get to replace my aging hybrid, but have decided to do the civil thing. I will let her choose the next car. (Although we both know it’s going to be some form of plug-in).

First of all, yay LEAF!
I wonder if the leaf beats the Volt due to
1) bigger change between 2011 and 2014 LEAF compared to 2011 and 2014 Volt, so more reason to trade in and upgrade a Leaf to date? We may see this happen with 2016 Volt coming out

2) my feeling is that Leaf owners are just a tad more vigorous in their EV beliefs than Volt owners. Thus there may be a selection bias. More people will consider dipping their toes on a Volt if they’re wishy washy than dipping toes in a LEAF

Just some thoughts off the top of my head.
either way both cars are awesome and getting better by the year!

I’ve also heard more about Leaf owners that are going to switch to a Volt.

Also, how many buying cycles are there in 4 years? Seems a bit premature for this award.

With a two year lease a person could be on their third Leaf.

I don’t think 2 years is the industry standard for a “buying cycle”.

Here’s some stats I found

This is one Leaf driver who won’t be renewing.

I enjoy the car and the driving experience, but the battery degradation is unacceptable, as is the wholly unreliable gas gauge.

If Leaf 2.0 was available this year, I’d consider it. But a 2017 release means I’ll be buying (not leasing) my next car this year, and unlikely to return to Nissan for a very long time.

Nissan – you’re missing a big opportunity with all the ’12 and ’13 leases expiring, with little improvement in your offering for 6 long years.

I’m assuming you have a 2011/2012? It appears the newer Leafs are holding up much better.

The first Leaf was delivered in December 2010. That’s just slightly over 4 years ago, not 6. And the 2013 Leaf is definitely an improvement over the 2011/2012. Pretty much the only thing they didn’t improve was range. But the battery should hold up better over time. And if the initial range wasn’t enough, why did you lease a Leaf to begin with?

I hope you consider a Volt for your next car. If it isn’t too small for you, it sounds like it would work well.

“6 years” refers to Nissan’s planned refresh cycle for the Leaf.


Spider-Dan is correct about my meaning of the 6 years.

The Leaf’s initial range was fine, and I knew it would degrade. Even now, it’s OK, but just barely. I’m down to 40 miles range for a full battery this winter (12 Leaf, 3rd winter).

I leased precisely for this reason (concerns about the battery). My lease buyout is $18k, but 3-year-old Leafs are retailing at dealers for $13k.

I believe heat pump Leafs are better for the battery, but it’s not enough of an improvement for me to stay with essentially the same design for another 3 years’ lease.

Way to go Nissan!

One thing I think the industry needs to do is stop using the MPGe because I see a lot of folks, including salesmen, confuse this for the range. I have even encountered owners who were highly disappointed because of this confusion.

While I would love to see the 2016 MY Leaf have slightly better range (say 100 miles), I doubt there will be any major changes until 2.0 comes out. I think that the Volt 2 will eat the Leaf’s lunch until the Leaf 2 comes out.

I bought my Leaf coming off lease this January because of the $5K discount. All the other current purchase options would have left me having bought or leased a new car only months before a major update. I lust for a Volt 2, so my loyalty is at risk if Nissan doesn’t give me compelling reasons not to jump.

Hmmm, Consumer Reports gave the Tesla Model S the #1 spot for auto consumer satisfaction (not just EVs, but -all- cars), and the Volt was close behind in the #2 spot.

So I am a bit skeptical that this award is as significant as the article indicates.

Congratulations, Nissan! and LEAF owners everywhere.
We (apparently) did the reverse – being “wishy-washy” as on post put it, about moving to a completely electric vehicle. Actually, we were looking for a good highway car that would save us money when driving the majority of time around town… so we got a Volt.
I took us only a few months to realize that the greater range of a LEAF would allow an ALL electric commute with fully comfortable climate settings, and we replaced our second car with a LEAF – and we have never regretted that decision!
10,000 e-miles, less than $225 in electricity, and just $62 in maintenance costs. Great ride, visibility, comfort, and reliability.
Yes, we would lease another one, just as we did when our Volt lease expired.

“some of the earliest of LEAF buyers are returning to buy/lease a new LEAF…a repeat customer”

That is b/c most LEAF owners “leased” their car and with super cheap leasing rate and “FREE LEASE” program offered by GA and CA through their state incentives, LEAF owners are getting a second copy, why won’t they? It is free car….

Most Volt owners I know are owners who bought the car, NOT leasing…

There are 9 Volt at my work place and 8 of them are bought and 1 is leased.

Among the 4 LEAF at work… 3 out of 4 are leased….

Buying a Volt is much less risk than a Leaf, since its battery is happier than a Leaf’s.

People buy Teslas because there is no other choice.

You have 9 Volts and 4 Leafs at work?!

Here in the EV wilderness of western PA, my Leaf remains the only EV at the office (~200 cars) after 2 years, and I never see other Leafs on the road.

Volts – on the other hand – I see fairly regularly, but not every day.