Nissan LEAF, Mitsubishi Outlander PHEV Sales Drop In Japan Continues In May

JUN 30 2015 BY MARK KANE 6

new Mitsubishi Outlander PHEV

new Mitsubishi Outlander PHEV

Both the Nissan LEAF and Mitsubishi Outlander PHEV are struggling with sales this year in Japan.

LEAF sales dropped 36% year-over-year to 474 in May, after a 44% drop in April.

After five months, LEAF sales stand at 4,598, almost 18% less than a year ago.

The Other best selling plug-in car on the market – the Mitsubishi Outlander PHEV – is seeing sales go down too.

With just 289 sales in May, Outlander PHEV took a hit of -49% year-over-year.

2,706 units sold by the end of May is over 39% less than a year ago.

Hopefully the situation will improve, especially with the new Mitsubishi Outlander PHEV coming in July and maybe a new longer range LEAF later this year.

Right now, electric car sales in Japan are probably at the lowest levels in two and a half years.

Categories: Mitsubishi, Nissan, Sales

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6 Comments on "Nissan LEAF, Mitsubishi Outlander PHEV Sales Drop In Japan Continues In May"

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I have no idea about the Japanese fiscal cycles but just looking at the graph, it looks like it sinks every April and recovers in June.

Everyone knows and is waiting for the slightly longer ranged Leaf coming next year followed by the much increased range Leaf the year after. The Outlander PHEV is also getting a refresh this year and isn’t on sale yet.

It’s the same story here in the US. Sales of the Volt have been down due to anticipation of the new model as well as ramping down production of the old model. Leaf sales are down now as well since the announcement of new models coming down the pike.

This is not a mystery or any indication that the Japanese are cooling on EVs and plugins.

This is my feeling too, the thing that gives me the most confidence that I am right is the compliance car sell off we have seen in the first half of the year in the US.

Fiat and GM selling all of the compliance EV’s in the first 6 months at a discount suggests that they think that they are going to struggle to sell them going forward.

My hope is that the Leaf gets a range boost but no price hike and that Mitsi finally turn up to the US market and sell the Outlander PHEV for the same or less than the volt. I really like the volt/Leaf and think that they are better cars than the Outlander but I think demand for the Outlander is many times greater than for the volt or the Leaf ever will be.

In most counties outside the USA where the two are available the Outlander PHEV sells for a lot less than the Volt.

The volt is usually a lot more expensive outside of its home market in the US. Which partly explains it’s poor sales in Europe. It priced itself into direct competition with premium brands.
There is no guarantee that the phev will lower it’s price in US to match the lower domestic price of the volt in US.

No garantee, just hope