Nissan LEAF “Real Owners. Real Answers” Q & A Site Is Extraordinary
Recently, Nissan launched what we believe to be the most well thought out, informative electric vehicle site ever put forth by an automaker. (Understanding of course that it is just that; so if you are looking for the replacement cost of the car’s 24 kWh battery pack – you’re not going to find it)
The site, a Q&A format focused on “Real Owners. Real Answers,” allows visitors to ask questions related to the LEAF and get algorithmically filtered comments from owners.
Digital agency Critical Mass is responsible for this extraordinary site, which gets populated with crowdsourced videos, images and text responses.
As Media Post states:
“Organized as a live-tile page, the site has about 500 quotes, 200 images and original and (eventually) crowdsourced video footage. The first of the latter features a Leaf owner in Hawaii. He drives to Maui’s Haleakala Volcano to catch the sunrise, and then charges the vehicle simply by driving back down using regenerative braking.”
“Mike Awdish, senior manager of interactive marketing at the Franklin, Tenn.-based Nissan U.S.A., tells Marketing Daily that the site is populated with archived answers to an array of questions Nissan put to Leaf owners via social media, and that Nissan’s contribution are asides to elucidate whatever jargon an owner might throw out there.”
“Our owners are great evangelists for the product, and they were excited to do this. They really aren’t shy about input on how to market the car. So while we have featured them in advertising, we felt there were opportunities to include them in a bigger way.”
The consensus among the InsideEVs staff is that Nissan has knocked it out of the ballpark introducing the LEAF (and EV ownership in general) with this Q & A site. We applaud Nissan’s effort to highlight LEAF owners and to focus on the reality of owning an electric vehicle in the real world.
Check out the new Nissan LEAF “Real Owners. Real Answers” site by following this link and then let us know what you think of it in Comments below.