Nissan Extends Its ‘Choimobi Yokohama’ Car Sharing Service For Additional Year
OCT 17 2014 BY MARK KANE
Time passes very quickly, with the Choimobi Yokohama car sharing service now already has one year under its belt. According to press release, this is the first large-scale One-way Car Sharing Service in Japan.
Nissan and the City of Yokohama announced that they will extend this project for another year of trial runs. Additionally, Nissan presented some data usage.
“Phase 2 of the car-sharing experiment, which begins this October, will use the data collected from Phase 1. By further improving the cooperation between local businesses, shopping centers, and public transportation in and around Yokohama City, the Car Sharing Service aims to establish a free-standing business model that can be implemented in the near future.”
“In addition, using the real-life data collected from Phase 1, Nissan will undertake a simulation exercise that will aim to improve management efficiency, reevaluate rates and further refine the general business model.”
“As the leader in Zero Emissions mobility, Nissan, working under the Ultra-Compact Mobility Certification System of the Ministry of Land, Infrastructure, Transport, and Tourism, continues to seek opportunities to harness the potential of ultra-compact EVs toward improvements in transportation means and quality of life.”
Choimobi Yokohama has 10,651 members (as of September 15), which is above the original plan of 10,000. The number of locations stand at 63 with total 131 spots (all as of September 15).
Choimobi Yokohama is using the NISSAN New Mobility CONCEPT electric vehicle – 70 of them.
On average, cars are used approximately 16 minutes, while average distance traveled was approximately 3 km (nearly 2 miles).
In the second year, Nissan will use 50 cars and changed fees:
Choimobi Yokohama Extension Facts
- Project duration: From October 1, 2014 (Wed.) to the end of September 2015.
- Cars: 50 units (planned) of NISSAN New Mobility CONCEPT
- The number of units will be reduced from 70 to 50 to improve efficiency, based on actual usage.
- Pick-up/drop-off locations (car stations): 60 locations centered around the Yokoyama Station, Minato Mirai, and Kannai areas in Yokohama (total of approx. 110 parking areas).
- Based on actual usage, the stations have been optimally positioned for improved efficiency
- Please visit http://www.choi-mobi.com (in Japanese only) for more details.
- Driving area: Within the City of Yokohama
- The vehicles are restricted from driving on expressways and highways
- Usage charge: We have introduced a new payment system for Phase 2 of the Car Sharing Service. There will be two options offered to suit the individual needs of the commuter.Recruitment of sponsoring businesses
- Plan A: For those who commute to and from work, members of local corporations or people employed on a regular basis, a monthly fee of 1,000 yen will be required. Included in that fee is up to 50 minutes of service at no additional cost. Service that exceeds 51 minutes will be charged at the same 20-yen/minute rate as in Phase 1.
- Plan B: For customers who may not use the service on a regular basis, such as tourists, the rate will be 30 yen/minute, with no monthly fee required.
Member registration fee: 1,000 yen (Safety training and IC card cost included)
- Plan A: 20 yen/minute with no additional costs up to 50 minutes/month. Monthly service fee: 1,000 yen
- Plan B: 30 yen/minute. No monthly service fee.
The existing fee structure will continue until October 21. From November 1, the new fee structure will be implemented. Currently registered members will be notified separately after October. From October 22 to 31, the Choimobi program will be temporary stopped for a system update.
In addition, the Phase 1 membership period lasts until September 30. We will begin the registration process for Phase 2 at the end of October.
- We invite individual supporters as well as sponsorship from local businesses to develop and establish a sustainable business plan for this program.