Nissan Exec Says Formula E Entry Will Boost LEAF

FEB 28 2018 BY MARK KANE 7

Formula E

Nissan Europe’s Electric Vehicle Director, Gareth Dunsmore, sees the automaker’s entrance in Formula E as big boost for the LEAF because of the fan engagement it brings.

2018 Nissan LEAF

Nissan is taking over the Renault team, which is quite logical since Formula E is a global series and Nissan operates globally, while Renault EVs are sold almost solely in Europe.

It’s an excellent opportunity for Nissan to promote its latest electric car – 2nd generation LEAF, and following EVs that will enter market in the future.

We could bet that just like in the case of ZOE, LEAF will be present at the various Formula E tracks around the world.

“Will Nissan’s move into Formula E help to make EVs sexier?

It absolutely shows EVs are exciting. I’ve driven a Nissan Leaf since 2012 and I’ve got this knowing Leaf smile. Every Leaf customer has it. It’s a sort of smug satisfaction that you know something that the guy driving an internal combustion engine car next to you doesn’t know. That is the excitement you get from the instant torque. What better way to demonstrate that than with Formula E?”

Source: Automotive News Europe

Categories: Formula E, Nissan

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7 Comments on "Nissan Exec Says Formula E Entry Will Boost LEAF"

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Mulon Esk
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Mulon Esk

The best EV currently hands down. Go Nissan, the EV leader!

John
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John

What are you, a Hyundai hater?

Mulon Esk
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Mulon Esk

IONIQ is the 2nd best EV..

William L.
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William L.

Leaf is the best EV currently hands down?

Base on style, handling, size, range, value, reliability, or brand???

Overall leaf is a very good EV, but not the best in any of the category I listed above.

R.S
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R.S

How would you rate “brand”? I guess that’s highly subjective.

I guess many people buy a car, because of the brand image, but that’s inherently stupid.

If you would put a Ferrari badge on a Mitsubishi Mirage, it should not suddenly become a better car.

Nate
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Nate

“It’s a sort of smug satisfaction that you know something that the guy driving an internal combustion engine car next to you doesn’t know.”

What a loser. What makes him think the guy next to him does not also have an additional car that is a Leaf (or an even better ev)? I doubt the Leaf is the only car he has bern in since 2012 so he is making a stupid assumption

Djoni
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Djoni

It’s a metaphore!
If the guy have an EV for his other car, he know how it feel and would prefer to be in it and get that smile back on his face.
Otherwise you understand why he is not.

Now, it’s fix.