Nissan: 80% Of Latin Americans Open To Buying An Electric Vehicle

MAR 26 2018 BY MARK KANE 8

Nissan’s study reveals that eight out of 10 Latin Americans are open to buying an electric vehicle, but are any of the cars affordable enough for the average potential buyer?

So far, Latin America hasn’t been too engaged in the EV revolution, but at least on paper they show strong interest.

Related – New 2018 Nissan LEAF Priced From £21,990 (≈$29,800) In UK

The feedback from the region is especially important for Nissan, who intends to begin sales in Argentina, Brazil, Chile, Colombia, Costa Rica, Ecuador, Uruguay and Puerto Rico, during the next fiscal year.

But affordability is key here and we wonder if Nissan can price the LEAF right to sell and to get the EV ball rolling in Latin America.

Nissan: Eight out of 10 Latin Americans open to buying an electric vehicle

2018 Nissan LEAF

“With the proper measures, Latin America has opportunities to speed up the adoption of electric and autonomous vehicles, according to the study by C230, a consultant branch of the think tank Fundacion IDEA. While 80% of people in the region have heard of electric vehicles, only one in 10 has traveled in an EV, the study shows.

Highlights of the survey were announced today at the Nissan Futures Latin America event in Sao Paulo. At the event, Nissan confirmed its commitment to keep contributing to the development of mobility in the region through Nissan Intelligent Mobility – the company’s vision for changing how cars are powered, driven and integrated into society.

The C230 study surveyed a total of 5,769 people in Argentina, Brazil, Chile, Colombia and Peru to measure awareness of new mobility technologies. The results provide insights on topics such as:

Opportunities to introduce electric vehicles

  • 80% of respondents expressed willingness to buy an electric vehicle, as they consider it to be a solution that can help reduce air pollution.
  • 73% think charging an electric vehicle costs less than using fossil fuels.
  • While there’s openness toward acquiring and learning more about electric vehicles, consumers expressed some concerns:
    • 75% believe locating a charging point could be complicated.
    • 60% are concerned that the range of electric vehicles won’t cover their daily travel.
    • 63% are concerned that the time it takes to charge the vehicle might be too long.

Autonomous vehicles

Awareness of and attitudes toward autonomous driving technologies show there’s an opportunity to explore the subject further:

  • Only 35% of those surveyed had heard about autonomous vehicles; however, 69% expressed willingness to use an autonomous vehicle after the concept was explained to them.
  • 54% expressed a positive opinion of autonomous vehicles, mainly regarding how these may help improve mobility and safety on the streets of Latin American cities.
  • 58% believe autonomous vehicles would improve mobility in their cities, and 6 out of 10 believe trips in such vehicles would be much more comfortable.
  • 70% believe accidents could be reduced with autonomous vehicles; 72% said accidents would also be less severe.
  • 64% would be willing to acquire an autonomous vehicle if the cost was similar to that of a traditional vehicle.

A region open to new mobility technologies

The study’s findings contribute to understanding consumers’ opinions about new mobility technologies in Latin America. They show that adoption of electric vehicles is feasible, thanks to the positive perceptions.
With regard to autonomous driving technologies, there’s an opportunity to share more information and knowledge. There’s also a positive acceptance level to the degree that such technologies may contribute positively to air quality, commuting times and road safety.

Nissan announces arrival of Nissan LEAF in Latin America

During the Nissan Futures event, Nissan announced it will introduce the new Nissan LEAF in Latin America. The 100% electric, zero-emission LEAF is the flagship of Nissan Intelligent Mobility – the company’s vision of moving people to a better world through more autonomy, more electrification and more connectivity.

The new Nissan LEAF will initially go on sale in Argentina, Brazil, Chile, Colombia, Costa Rica, Ecuador, Uruguay and Puerto Rico, during the next fiscal year.

The Nissan LEAF is the undisputed leader in electric vehicle sales worldwide. More than 300,000 LEAFs have been sold since the model was first launched in 2010.

About the study
The study, commissioned by Nissan Latin America and conducted by C230, a consultant branch of the think tank Fundación IDEA, was carried out through an online survey of a total of 5,769 consumers (men and women between 18 and 65 years of age) in five Latin American countries on Feb. 22 and 23, 2018. The countries included in the survey are: Argentina, Brazil, Chile, Colombia and Peru. Survey questions were designed to collect information regarding perceptions about mobility, electric vehicles and autonomous vehicles in Latin America.”

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8 Comments on "Nissan: 80% Of Latin Americans Open To Buying An Electric Vehicle"

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Murrysville EV

“80% of respondents expressed willingness to buy an electric vehicle”

No, they’re not. It’s this same echo chamber thinking that produces wildly optimistic estimates for EV adoption elsewhere.

Only 1 thing *really* matters: Money… namely price and depreciation (Total Cost of Ownership). Depreciation is directly linked to battery degradation, for which the Leaf is notorious. So, people lease. But filling the market with 2- or 3-year leased cars that lose 50-75% of their value in that time is an indication of mistrust of the technology.

Also, “affordable range” is better than miles-per-dollar, because most people can’t afford a Model 3. What good is 310 miles of range if you have to spend $50k to get it?

Perhaps 80% of Latin American consumers are open to buying a *used* EV.

Assaf

“filling the market with 2- or 3-year leased cars that lose 50-75% of their value in that time is an indication of mistrust of the technology.”

Yeah, just like filling the market with 2-3 year old trashed smartphones that lose 100% of their value, indicates a distrust in smartphone.

No silly, it indicates a technology that’s still in transition, and may also have a completely different new/used structure than the one it seeks to displace.

More specifically, Ukrainians have succeeded in creating conveyor belts for used Western EVs (mostly Leafs, mostly from distant California), they have thousands of them roaming about now.
Most Latin American countries have higher buying power and are closer to the US. It’s all a matter of organizing and political will (Ukraine’s government deemed those used imported EVs eligible for incentives).

The thing that looks fishiest to me about this survey, is 10% having ridden in an EV. To my knowledge the number of EVs in Latin America is miniscule, and they may still be completely absent from some countries. Perhaps they confused them with ICE hybrids?

Murrysville EV

I don’t know about you, but I’ve never taken a 60-month loan for a smart phone, or paid $299/month to lease one for 36 months.

Everyone knows smart phones are disposable commodities; resale isn’t a relevant consideration.

As I said above, used EVs are popular only because they’re so cheap. How many Ukrainians are buying new Leafs?

mx

Only America has a Propaganda Network funded by Oil. The Fake News ( Fox ) and the Republican Party are an Economic Drag on Growth.

When the standard players are unwilling to spend the money to Innovate, you will have economic disruption.

Nothing is stopping Exxon from building the largest Wind Devision in the United States, except for lack of leadership.

(⌐■_■) Trollnonymous

I hope they understand the importance of a good TMS.
But in those regions, maybe not too necessary……lol

Goaterguy

Right… I own a Volt (EV with a contingency plan) here in the US, but if I still lived in the country where I was born, there is now way I would do so.

First, I own an apartment there, so no way to plug in, then electricity is more expensive than gas, roads conditions are really bad for a misunderstood car as an EV, obviously EVSE infrastructure is close to non-existent, I doubt there are techs capable enough to deal with that type of car (there are barely a few here…), etc.

mx

Solar on your roof should solve your problems.

Get Real

Despite the trolls, polls like these are devastating news to Big Oil fossil fools and their propaganda machines.

Electricity should always be cheaper then fossil fuels.

Hell with cheap solar PV, the electricity costs can approach 0% over time.

Of course, until the Leaf gets upgraded with true TMS their are better choices.