Nissan CEO: Electric Cars Are “Here To Stay” Will Be “The Major Element” Of The Car Industry In The Future

JAN 17 2014 BY JAY COLE 4

With the largest auto show in the world happening this week in Detroit (2014 NAIAS), all the major automakers have brought not only their best cars, but also their senior executives…as well as their “silk aerialists” in some cases.

The Electric Car Business Is Going To Be "This" Big...

The Electric Car Business Is Going To Be “This” Big…

For Nissan North America, this was an opportunity to get their high profile CEO Carlos Ghosn in front of the camera and talk about “how things are going for North America” and what the future holds for the world’s 6th largest auto maker.

For the most part, the interview is touting their US and worldwide growth (from 3.5 million cars to 5.2 million over the past couple years), and talking about their gas burning vehicles – which we don’t care a heck of a lot about.

What we do care about though is new technology and electric vehicles – the latter of which the Nissan CEO says will be the bulk of the car industry in the future.

So if you are watching the video, or just about to – skip to the 2:09 mark to hear Ghosn’s comments about the future of the electrification of the automobile:

Ghosn: “The number of electric cars sold in the world is going to go up, without any doubt. Obviously the sales of the LEAF will continue to grow in the U.S. and outside the U.S. There will be a lot of newcomers to electric cars, so I think that with the development of the charging infrastructure, you are going to see a pick up – a gradual pick up in the sales of electric cars.

I have no doubt on the fact that electric cars are here to stay. They are going to represent the major element of the car industry. The only thing, which is unknown, is at what speed it will take place.

He also touches on autonomous driving, which although is not specifically an ‘electric vehicle topic,’ is still widely considered to be the platform on which Nissan will apply the new technology:

“Autonomous vehicles, or self-driving vehicles, also are an important part of the future. We are investing a lot and we will be mass marketing this product in 2020 at least in selected markets. We believe a lot in the potential of this technology, and I believe many carmakers will come practically at the same moment with their own offer.”

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4 Comments on "Nissan CEO: Electric Cars Are “Here To Stay” Will Be “The Major Element” Of The Car Industry In The Future"

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Elon Musk receives a lot of well deserved praise and admiration for moving EV technology forward. Carlos Ghosn deserves our enormous gratitude as well. Without his vision and development of the LEAF, EVs would merely be considered toys for the world’s rich.

BTW, love my 2013 LEAF SV!

My prediction:

All new cars will be primarily powered by electric motors within ten years. Liquid fuels will still be the main source of fuel for long distances.

One manufacturer needs to crack the perfect cost/performance combination for a plug-in hybrid. This car will be the Prius killer – fast, efficient and cheap.

“what we don’t know is the rate of growth”… Its very true, and all the pundits, and Carlos, appear to assume that (whatever the growth rate), it will be linear. However, few real revolutions have linear growth, but rather enter exponential growth during the final stages. EV growth, will, I believe, enter an exponential growth period within this decade. Put another way, the EV is only really about as old as this decade, as in starting on or about 2010. I am discounting that other EV in 2000. That was a false start. The bar for EVs to become a force in the market is strictly sales, that is, even if %100 of the car sales were EVs, it would still be more than a decade before even most of the cars in use are electric. This is an important fact, because it means that the EV revolution can be won even if most cars on the road are not electric. EVs enter exponential growth at about %20 of total car sales. Why? Because that is the rate at which a significant number of people are driving by ICE oriented car dealers to get to EV dealers, and most or… Read more »

I find it odd that he thinks the charging infrastructure is what is holding EV sales back. I think the purchase price and the range are the much bigger obstacles.

But he thinks the charging infrastructure is the problem, then he should be trying to get all the car companies to agree upon a SINGLE fast-charging standard.