Nissan CEO Carlos Ghosn: LEAF Will Sell 36,000 Copies This Year – 50,000 Thereafter
Nissan CEO Carlos Ghosn has made some predictions in the past about sales of the Nissan LEAF that didn’t work out so well.
However, this time with the Nissan LEAF priced to what the market wants (as opposed to the value of the yen to the US dollar), and sales ramping higher every month, he can be a lot more confident in his words.
On Wednesday, Nissan released all the details and specs on the 2014 model year LEAF (that story here), and Mr. Ghosn took the opportunity to boast that new production had come online at the 84 mile EV’s Smyrna, TN assembly facility during an interview with CNBC.
“We are now on a trend of 3,000 cars a month in the U.S., which is about 36,000 cars (per year). The next step is moving up to 4,000 a month which is going to be approximately 50,000”
It should be noted that the new higher production level of the LEAF just came online last month, and the electric Nissan has yet to eclipse 3,000 units sold in any one month.
Last month, the LEAF set a monthly all-time high for any all-electric vehicle sold in the US at 2,529 unit (that story here). For full year 2013 the company sold 22,610.
Unlike his prediction of selling 20,000 LEAFs in fiscal year 2012 (the company actually sold 11,625), the Nissan CEO did not set a specific timeframe on when the company would achieve that higher level of 4,000 units sold in a month. It is thought this level would be achieved when the more significant changes in both range and price arrive around the 2nd generation of the LEAF, as early as late 2015.
So, what would it take to sell 4,000 LEAFs in a month?
We imagine a price under $25,000 for the current model, or a range of over 125 miles for the 2nd generation LEAF at today’s SV trim level pricing – $32,000.