Nissan Appoints Its First Chief Sustainability Officer – Duties Include Charging Infrastructure Promotion

MAY 17 2016 BY STAFF 12

Nissan LEAF in Japan

Nissan LEAF in Japan

CHAdeMO Charger

CHAdeMO Charger

Nissan has announced the appointment of its first-ever chief sustainability officer, Senior Vice President Hitoshi Kawaguchi.

Kawaguchi will report directly to Nissan CEO Carlos Ghosn.

Listed among Kawaguchi’s duties is charging infrastructure promotion.

We’re sure that Kawaguchi will play an important role in Nissan’s various zero-emissions program, but the brief press release doesn’t provide a whole lot of detail on what his actual duties include.

Here’s the release:

Nissan appoints its first chief sustainability officer

Nissan Motor Co., Ltd. announced today the appointment of its first chief sustainability officer, Senior Vice President Hitoshi Kawaguchi.

As chief sustainability officer, Kawaguchi’s responsibilities include representing the company on global sustainability issues. He will lead the company’s efforts to ensure that sustainability subjects are embedded and aligned in Nissan’s corporate strategies.

These duties are in addition to his current assignment of overseeing global external & government affairs, Japan communications, the corporate service management department, CSR, IP promotion and charging infrastructure promotion. Kawaguchi will report directly to Nissan President and CEO Carlos Ghosn.

“Throughout his career at Nissan, Mr. Kawaguchi has demonstrated his leadership abilities in managing critical functions, including regional operations, sales finance, human resources and external affairs. As our chief sustainability officer, I am confident that he will enhance our current efforts and lead our organization in bringing solutions to sustainability issues with a long-term and global view,” said Ghosn.

Categories: Nissan


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12 Comments on "Nissan Appoints Its First Chief Sustainability Officer – Duties Include Charging Infrastructure Promotion"

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Hope he has an influence in Australia, our charging infrastructure here is a joke. There has been poor EV uptake here as a result. Teslas are doing well here though, but it’s a bit depressing to see so many HPWCs appear on Plugshare which we can’t use.

I think I’ve seen an adapter that will convert a Tesla HPWC to a J1772. Obviously won’t work with supercharger, though.

Got any details? I would install a HPWC right away if I could use it with my J1772 vehicles.

There was BMW i3 that hacked it to use i3 L2 from Tesla HPWC, but I don’t think that’s legal. You can google it.

As i bought my Leaf 3 years ago DC infrastructure was also a joke. Now its pretty good, i could drive 300 miles in each direction using chademo. The infrastructure was build by the government and more and more EVs are coming now on the road.

Every other EV maker needs to figure out how to install high-speed DC fast-chargers along major long distance routes the way Tesla did.

Otherwise, people will just get a Tesla.

Exactly. There is little need for DC fast chargers at shopping centers or other places that people will typically be at for hours at a time. They should try and partner up with a large regional or nation wide chain of gas stations to put them on travel routes.

I hope this means that Nissan is going to continue to push and work to increase the number of DCFC chargers available in all the countries they sell the cars in. I like CHAdeMO fine as that is what my car came with. I would be just as happy with a CCS socket on my car in addition to CHAdeMO. More swiss army knife flexibility is usually a better idea. If Nissan does equip with both standards…they can diffuse the battle and keep both alive in US and Europe ( where CHAdeMO is threatened with eventual extinction if the CCS folks ever get truly serious). I wish this person lots of luck at what seems a pretty tough job in terms of EV infrastructure.

Four words: “No Charge To Charge”.

Reinstate it (as all the players have bailed) or mandate multiple publicly-accessible, any time charging stations at all dealerships that aren’t ICEd constantly.

“IP promotion and charging infrastructure promotion. Kawaguchi will report directly to Nissan President and CEO Carlos Ghosn.” So – any contact points for him? Twitter? Email? A Nissan Fast Charging Expansion map, a la Tesla Supercharger map page? A new Facebook page for Nissan’s infrastructure promotion plans? What would be interesting, is a website like – for CCS and CHAdeMO, marked with easily identified OUM / Brand support markings, along with the other pages they have, showing growth charts by brand and total, changes showing additions, etc! I still say, if Automakers can collaborate for Fuel Cells and invest big bucks in them, they can do the same to expand DC QC infrastructure! What would happen, for example, if CARB updated the required charging station installation count to be a % of Electric Vehicles sold per Automaker? Suppose 1% of sales # must be invested in DC QC infrastructure in 2016; 5% in 2017; 10% in 2018, 15% in 2019, and 20% going forward from 2020 to 2025, where the % could then start a reduction back down to about a 5% average going forward! That would create a catch up phase for the 5 years of EV’s where… Read more »

given that government and external affairs is already in his portfolio, my guess is that charging infrastructure promotion would mean working with government bodies to encourage the bodies to create incentives for expansion of charging infrastructure.

i don’t think that anyone is going to be enthusiastic about following the tesla model of actually building and operating a charging infrastructure. aside from the capital cost of such an undertaking, you would have to add thousands of dollars to the cost of each car sold; that might be fine for ev enthusiasts but such a premium would make ev’s even more expensive relative to ice vehicles.

Nissan is missing the boat by not following BMW’s lead and offering range upgraded batteries for its first generation Leafs. An EV, properly designed, should last for decades with only small component replacements, i.e., the lead battery, brakes and cooling fluid, etc. A range increase every 40,000 miles would keep it operating for many years and at the same time Nissan would sell a lot of batteries. and make a lot of money.