Nissan: 76% Of Millennials See Driving Eco-Friendly Cars As The Best Action For A More Sustainable Future

OCT 18 2016 BY MARK KANE 25

Nissan revealed survey results on millennials’ attitudes toward the future of mobility and electric vehicles in the UK, France, Spain, Germany and Italy recently from FutureFest in London

Most notably, 76% of 2,500 millennials surveyed (aged 18 to 34) said that driving an eco-friendly car (such as say…oh, the Nissan LEAF) is the primary action they’d take to make their lives greener.

Nissan LEAF at FutureFest in London

Nissan LEAF at FutureFest in London

Interesting, over 50% of those surveyed already own or have considered purchasing an electric vehicle.  (Check out full infographic below)

Because millennials are now slowly entering the new car market, a high interest in the EV segment is a good barometer for future plug-in sales growth.

“The study found that as a generation, millennials are willing to try new things, challenge processes, and think differently about the future. As such, the report showed that the environmental concerns of millennials aren’t smaller scale issues like recycling (24 percent) or overflowing landfills (14 percent) but global issues such as climate change (53 percent) and air pollution (42 percent). To help solve these issues, they are willing to make bold changes such as switching to an energy provider dedicated to eco-friendly solutions (62 percent), or supporting brands that are committed to being more environmentally friendly (53 percent).”

“Perhaps surprisingly, the majority of millennials surveyed owned a car (77 percent). Although they might not be driving electric vehicles now,  they are in the market for future driving technology with nearly two out of three likely to buy a hybrid car in the next 10 years, and over half saying they would buy an electric car in that time span.”

Nissan LEAF at FutureFest in London

Nissan LEAF at FutureFest in London

Gareth Dunsmore, Director of Electric Vehicles, Nissan Europe, said:

“We’ve always known that millennials are the challenger generation but our European study has also revealed that they’re the future ‘change-makers’ – willing to make drastic lifestyle choices to make a meaningful difference to the world they live in.

It gives me immeasurable hope to see that millennials believe electric vehicles, such as the Nissan LEAF and e-NV200 that are already on the road today, are part of the solution for a more sustainable future. As an industry we must work harder to engage the interests and needs of this group.”


Sarwant Singh, Senior Partner, Frost & Sullivan and member of Nissan’s Intelligent Motoring Advisory Board, added:

“The millennial demographic surveyed here has the potential to be hugely influential in determining the future of transport and sustainability. We have consistently found in our own research that they are early adopters of new technology, much more environmentally friendly than previous generations and generally willing to make sacrifices and lifestyle changes in line with their personal values and beliefs.”

76 percent of millennials see switching to an eco-friendly car as the single best action to drive a more sustainable future, Nissan survey reveals

76 percent of millennials see switching to an eco-friendly car as the single best action to drive a more sustainable future, Nissan survey reveals

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25 Comments on "Nissan: 76% Of Millennials See Driving Eco-Friendly Cars As The Best Action For A More Sustainable Future"

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Driving a EV is not the “best” solution for the environnement but it is the most easy on our habits.

It depends what environment you’re talking about. The quality of the air I breath ranks the highest, and EV’s are the “best” solution by a country mile!

Anyway, what do Millennials know. Each generation seems to be more ignorant than the last.

They should all become vegans. Now that would make a huge difference 🙂

Skipping twice yearly trip to faraway lands thousands of miles away would do even more. It seems millennials are nuts about going abroad and “having fun” and not so much on staycations.

We get Instagram withdrawals after so many weekends of Amazon/Netflix/Grubhub/Tinder!

What are the % numbers for Germany and the U.K.? Are they below the 52% French polling number?

I doubt that you will find that high % among US millennials…

Home of the Rolling Coal!

Very interesting, makes perfect as well. There is hope stil.

As someone who sits between the Millennials and the old farts I think the comments above are a good example of why the brown sticky stuff is about to hit the fan. Millennials are smarter but significantly poorer than their parents at the same stage in their lives in most developed countries. They are also going to have to pay a lot more in taxes to keep the healthcare system working as the top heavy part of the pyramid retires. I can’t see this ending well.

Let them eat cake?

I think the modern equivalent just hit the press here in Australia. An aging journalist in Perth just suggested that if millennials in Sydney just refrained from eating smashed Avocado brunches ($22 each) and expensive coffee’s ($4 each) they’d easily be able to save for a house in Sydney. His argument is that people need to learn to save, just like they did in his day. He’s absolutely right of course, in 1986 when you only had to save $10k for a house deposit you could get there by cutting back on eating out, after all the deposit is only about 50% of the average annual salary of the day. The problem comes when you transfer that logic to 2016 where you need over $100k or about 125% of the average annual salary to afford a home, you need to do a bit more than avoid the occasional meal out to get there. That is also before you factor in the University fees, higher rent, childcare and other higher living costs that his generation didn’t have on top of them. I’m not a millennial but I look at the burden placed on the younger generation and I think it is… Read more »

Salary is average for a man in Sydney and deposite is 10% of the total average value of a property in Sydney.

I meant that as comment that bottom will rise up and cut off the tops’ heads. 🙂 As for savings, I did rough calculations and a young single person’s budget is about $1000/mo in SoCal (50% for sharing a room with another person, $1/meal, etc). If he makes minimum wage, he’d still have about $100/mo in savings, or $1200/yr. All millennials I know make at least double that (many triple), so they could have $1K-$2K in savings ($12K to $24K/yr). Problem is, none of them I know want to sacrifice to save or improve themselves from where they are. They just roll their eye at $1/meal suggestion (see documentary “Foodstamped”), instead often spending over $10 a day just on coffee not to mention far more for eating out and partying. Instead, they buy wholly into how awful their situations are and the only way is to support “Bernie” so the big government can dole out cash to them. It’s like they’re 5 year old kids complaining to their daddy to take older siblings’ candy saved up over the years and give to them. Situation is not hopeless for them, but the generation that grew up under helicopter parents will need… Read more »
I’m a millennial and I can tell you guys one thing. I’m having a very hard time comprehending what life is like making more then a dollar $1.50 a above minimum wage is like with you guys. What angers me as a millennial is how they always come out with these bloody stores about how my generation doesn’t give a crap about life. Such as they always say we are to busy eating out or hanging out on our computers or living with our parents. Or don’t want to buy a house or a car. What I can say is I never gone out and spent $20 plus unless I was on the road or at a theme park and $22 dollars on a meal and couldn’t go anywhere else. As for me not wanting a car I do want to own a electric car but I can’t seem to afford one making a $1.50 above minimum wage. Also I’ve noticed is I’ve had my car insurance fees go up $60 on my existing car for three months while my pay has only gone up 0.15 cents a hour in the last six months. And this crap about finding another… Read more »

I made a pretty low wage working part time and car shared an electric car with a friend, saving money then went out and purchased a used i-miev, which at one time this Spring was selling for $7,000.00

Definitely best purchase I’ve ever made. I charge at a public solar system often as I can to cut down my carbon footprint.

What a sad joke 🙁

Only in France Millenials have native brand serious about eco-firendly cars.

Come one Seat & Fiat, pople wants good BEVs. Do it. Just do it.

Quite interesting. Being a member of the cohort surveyed in the above study, I find it quite telling how people envision this “green revolution”. There is an awareness that we are using far too many resources but (quite understandably) no desire to really change our way of life to be more sustainable.

While it is more eco friendly to have a BEV, it would be even better not to have your own car at all – which is an option for at least everyone living in a big city with a working public transport system. The same holds for most of the other answers – it is always “switch” instead of “cut back” or “avoid” (waste or frequent holidays far away, for example).

Bottom line: An encouraging result, but the suggested measures are only a first step towards true sustainability.

Completely agree. The “actions” they are willing to take are easy to take and don’t require as much lifestyle changes as others who would have a real impact. It’s like counting on the companies to do the work instead for them.

What does it matter what the millennial generation has to say. In this day and age, you vote with your wallet. Millennials are too poor to buy a car and like one guy said about millennials in Australia, kids these days want to spend money eating out so they pretend to live a nice life.

i’m a millennial, i have a chevy volt, and all the millennials i know have enough money to buy a car, so you are generalizing. And no, not all millennials are hipsters that want to eat out fancy foods vegan cage free food.

I indeed am generalizing. I speak from what I see every day so far.

EV’s are one of the easier ways a millenial can pitch in. Renewable energy is another, but a bit more difficult depending on where you live, such as multi-unit buildings. Buying “green” energy is yet an option though.

Bunch of smart kids! Glad to see this. Maybe there is hope!